SL3012 – SciCom NL

13/05/2014 Roy Meijer

About me - study & work

• School for Journalism Utrecht - PR track• Utrecht University - Cognitive Artificial Intelligence

• Utrecht University - various comms jobs• Utrecht University - press officer• TU Delft - science information officer/corporate comms

advisor

About me - daily routine

• There is no daily routine…• Communication advice - from organizational to individual• Media questions - and all sorts of other questions• Press releases and other contacts with journalists• Mail • Meetings• Media training sessions• Coordinating/organzing all sorts of events• More meetings• More mail• Writing texts• Checking up on the news• Twitter• …

About me - play

• Platform Wetenschapscommunicatie – board• http://platformwetenschapscommunicatie.nl/

• Wetenschapper2.0 – initiator• http://wetenschapper20.wordpress.com/

• SciCom NL – initiator/board• http://scicom.nl/

• Blog and tweet about science communication• twitter.com/RoyMeijer • http://roy-meijer.nl/

About SciCom NL - goals

• Share knowledge• Represent ‘the field of SC’• Organize activities• Initiate research

About SciCom NL - members

• University staff (both comms and scientists)• Polytech staff (comms)• Science journalists• Freelance writers and comms advisors• Students• Science centre staff• Science policy advisors• Various combinations of the above

Professional Learning Community SC

• Many different kinds of SC’s > obstacle for PLC?

• What to learn/develop?• Scientific knowledge > not in scope of this course• Professional knowledge• Network

Conditions SciCom NL assignment

• Make use of existing communities (and become member/sign up/sign in) - SciCom NL (mailing list, website, Facebook, Twitter), PWC (mailing list, LinkedIn-group), VWN (mailing list, LinkedIn-group, website), ScienceOnline Leiden, et al

• Transferable/dureable solutions - also for the next generation of students plus those of other uni’s

• Recipriocal – students and professionals can learn from each other

• Interactive/ ‘live’ contacts (not just online, ie organize career/networking events)

Professional Learning Community SC

• Potential subjects to look into:

• Knowledge management and SC• Impact of ‘network society’ on SC• Or both: check blog:

http://roymeijer.wordpress.com/2014/05/10/wtc-in-2030-innovatie-in-de-wtc/ (Dutch)• Marketing for scientists (next slide)

Background info

• Scientists are usually the ones doing the actual communicating in SC• What’s in it for them? And also for you, as an up and coming

scientist yourself• How can you advise them?• Book: Marketing for Scientists – How to Shine in Tough Times

http://roymeijer.wordpress.com/2012/10/21/marketing-for-scientists-how-to-shine-in-tough-times (academic standard…?)

• Other SC associations: http://www.wfsj.org/associations• Sign up for mailing lists (tip: ASC, NASW and ASBW for starters;

plus PCST) for international feel of ‘the field of SC’.

Contact info

• Roy Meijer• r.e.t.meijer@tudelft.nl• 015-2781751• 06-14015008• linkedin.com/in/roymeijer • @RoyMeijer• roy-meijer.nl • slideshare.net/RoyMeijer • TU Delft Library