Sl project transformator

Andrew Wilson and Kajsa Davidsson - Transformator Design

How can we get more people to travel with SL?


SL

?

Creating a base


First Interviews


SL Planka.nu

sequrity guard

General interviews

SL

Other

Non-users

maintenance

ticket control

gate guard

SL-hosts

Lugna gatan

driver

Police

car-users

cyklistsMC-user

SLCustomer

non-payingyouths

tourists

commuter

adults

elderlykids

familyswheelchair

users

Interviews with Stakeholders


Summarising the Interviews


Searching for Behavior Groups / User Scenarios


Interview Video


Everyday users Alternating users Car lovers

User Groups and Insights




Expensive

Cold atmosphere

Unflexible tickets

Lack of information

Delays

Unsafe evening/night




Expensive

Cold atmosphere

Unflexible tickets

Lack of information

Delays

Unsafe evening/night Cold atmosphere

Appears expensive

Lack of information Bad accessability

Unflexible

Time-consuming

Cross connections

Delays

Loyalty?



Image

Convenience

Personal space



Expensive

Cold atmosphere

Unflexible tickets

Lack of information

Delays

Unsafe evening/night Cold atmosphere

Appears expensive


Unflexible

Time-consuming

Cross connections

Delays

Loyalty?



Image

Convenience

Personal space


Expensive

Cold atmosphere

Unflexible tickets

Lack of information

Delays



Cold atmosphere

Appears expensive


Unflexible

Time-consuming

Cross connections

Delays

Loyalty?



SL

Decision Making


Eco-efficient

Social

Spare time to use

Cheaper alternative

SL

Decision Making


SL

Decision Making

Personal space

Driving others

Traveling long distance

Several destinations

Transporting things


SL

Eco-efficient

Social

Spare time to use

Cheaper alternative

Decision Making

Personal space

Driving others



Transporting things


Eco-efficient

Social

Spare time to use

Cheaper alternative

SL

SL-delays

Ticket ending

Fare increase

Bad media+ Bad experience

Decision Making

Personal space

Driving others



Transporting things


Personal space

Driving others



Transporting things

No parking

Traffic congestion

Drinking alcohol

Different route

No access to car (share with partner)(car-breakdown)

Eco-efficient

Social

Spare time to use

Cheaper alternative

SL

Decision Making


Ideation


First Ideas


First Ideas - Accessability, Flexibility


First Ideas - Value of Time


First Ideas - Platform for solutions


First Ideas - Updated Information


First Ideas - Communication


First Ideas - Flexible ticket, Price, Customer Loyalty


Interviews Second Loop


Evaluation


First Ideas


Evaluation


Development of Concept


Trusty Ticket - Final Proposal

SL

Trusty Ticket

SL

Trusty Ticket



1 day pass

18 18 17 17 16 15 14 13 12 11 10 988 7

30 day pass

90 day pass

365 day pass

36

This month’s total: 115kr

i

i

i

i

i

i

50 29 25 21 17 1533 50 9 2 7 5

7 day pass

3 day pass

29kr1 Zone Travel

Valid for: 60 minutesID: 912835991

i

Simple DetailSL Share

SL

Trusty Ticket


Select ticket and then scan...


36kr1 Zone Travel

Valid for: 60 minutes


SL

Trusty Ticket


SL

Trusty Ticket

Trusty Ticket - Registration process

SL Simple DetailSL Share

Register accountto activate your trusty ticket

36kr1 Zone Travel

Valid for: 60 minutes1 day pass

18 18 17 17 16 15 14 13 12 11 10 9887 7

30 day pass

90 day pass

365 day pass


i

i

i

i

i

i

7 day pass

3 day pass

36kr1 Zone Travel


i



Trusty Ticket - Selecting a ticket



36kr1 Zone Travel


SL


SimpleDetail

SL

Share

36kr1 Zone Travel


ID: 912835991


Trusty Ticket - Detailed Interface

1 day pass

18 18 17 17 16 15 14 13 12 11 10 988 7

30 day pass

90 day pass

365 day pass

36


i

i

i

i

i

i

50 29 25 21 17 1533 50 9 2 7 5

7 day pass

3 day pass

29kr1 Zone Travel


i

Simple DetailSL Share 1 day pass: 115kr

Validity:

Started counting: 21/03/12 (12:05)

Expires: Not active yet.

Next update: 21/03/12 (19:45)

Spent this turn: 79kr

Next trip will add: 15kr

Amount until full pass: 21kr

Simple DetailSL Share Simple DetailSL Share

Bill Breakdown:

Strip 1: 200kr

Topup Charge (1 day): 37kr

Strip 2: 43kr

Total:

273kr (including tax)

Next Payment:

12/04/2012



Trusty Ticket - Sharing process

Jake is requesting a ticket from you...

AcceptReject

Simple DetailSL

Share

25kr

1 Zone Travel


ID: 912835991

18 18 17 17 16 15 14 13 12 11 10 9887

36 50 29 25 21 17 15

33 50 9 2 7 5

SL Simple DetailSL Share

Request a ticket from another phone

SL

SimpleDetail

SL

ShareTicket pending from Linda...

25kr1 Zone TravelValid for: 60 minutes

ID: 912835991


1 day pass

18 18 17 17 16 15 14 13 12 11 10 988 7

30 day pass

90 day pass

365 day pass

36


i

i

i

i

i

i

50 29 25 21 17 1533 50 9 2 7 5

7 day pass

3 day pass

29kr1 Zone Travel


i


Trusty Ticket - Future Potential


Thank you!


Ideas

Sl project transformator

Design

Transcript of Sl project transformator