Skype: A global opportunity
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Skype: A Global Opportunity
eBay Developers Conference 2007
Paul Amery DirectorSkype Developer Program
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Share, Reuse, and Remix This Talk
© 2007 eBay Inc. Some rights reserved.eBay and the eBay logo are among the registered trademarks of eBay Inc., PayPal and the PayPal logo are registered trademarks of PayPal, Inc.,Skype and the Skype logo are trademarks of Skype Limited Corp., Shopping.com and the Shopping.com logo are trademarks of Shopping.com Ltd. Other trademarks and brands are the property of their respective owners.
These slides are available under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.
You can blog, photograph, and share this information with others. Don’t forget to tag it ebaydevcon and ebaydevcon07.
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Agenda
1. Skype basics2. Skype today3. Skype Developer Program4. Big Five trends5. Developing with Skype: How6. Extras overview and partners7. Upcoming and new
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Skype Basics
It’s Simple• All you need is a broadband
Internet connection• Download the Skype
software at www.Skype.com• Plug in your headset
or Skype-certified phone• Find your contacts and press
the green button
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Skype Basics
It’s Free• Skype-to-Skype calls
are always free• Chat/Instant Messaging
(up to 50 people)• Conference Calling
(up to five people) • Video Calling• File Transfer (any file, any size,
to any Skype buddy)
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Skype Services That Cost a Little
SkypeOut• Pay per minute for long-distance and
international calls to landline phones & mobiles• Buy subscriptions that give unlimited calls
nationwide• Call forwarding to any numberSkypeIn• Buy up to ten telephone numbers
in many countries or local regionsVoicemail• Unlimited ten-minute voicemailsPersonalize Skype• Avatars, ringtones, extras, etc.
Skype Personalization
Skype Voicemail
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4.1 6.8 11.519.8
32.944.1
57.274.5
94.6113
136
171
196
0
25
50
75
100
125
150
175
200
225
Q104 Q304 Q105 Q305 Q106 Q306 Q107
Skype—Registered Users (in millions)
Skype has been downloaded half a
billion times
Skype has been downloaded half a
billion times
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2003 2004 2005 2006
A Three-year-old Company with a History of Rapid Innovation
• Skype Extras• Click to call with SO from any Web site• Public chats• Enterprise compatibility• Skype Video• Web Presence • Mood messages• Contacts: Import, Tags, Quick Filtering• Redesigned UI• PayPal Auto Top-up• 14 local currencies• Bank transfers in 50 countries• Online and offline payment methods• Administer multiple accounts• Ten-way Conference Calls• Pocket PC Client• Wi-Fi phones• Various Bluetooth, cordless, USB devices• SMS messages• Shared Groups• Skypecasts
SkypeLaunched
SkypeOutLaunched
• SkypeIn Launched• Central Buddy List• Import Contact Wizard• Voicemail to anyone• Call Forwarding• Ring-tones, avatars• Web, Email Toolbars
Skype—more than just a voice call
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2007: Extending the Conversation
Skype-certified products and unlimited calling cards in 1,800 US stores
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2007: Extending the Conversation
SkypePrimeGlobal expertise marketplace
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2007: Extending the Conversation
SkypeFindShare business recommendations (100k+ listings)
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2007: Extending the Conversation
Send Money…with PayPalover Skype
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How Skype Enriches My Own Conversation
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Skype Developer Program
• Drive evolving platform of API's, SDK’s• Rapid route to market and monetisation
for ISV and developers• Technical enabling services: support,
certification, docs, roadmap• Evangelism and education• Larger partner platform technical consulting
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SDP Serve 4500+ Developers
Partner Relations TeamPaul Director of SDPLester Platform Partner ManagerAnts Partner RelationshipsCaitlin Gallery EditorNew Hire DevZone Editor
Technical Services TeamWolli API and Tech Services TeamMirje Developer SupportKristo Software CertificationAvo Technical Docs
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1. Opportunity to monetize2. Extras Manager launched Dec 2006, v3.03. 13 million+ downloaded Extras 4. Rapid, clear route to market
5. New, dedicated Games channel for developers6. New monthly newsletter, better comms
7. Dedicated Partner Relationship Manager8. Dedicated Platform Integration Manager
9. More events and awareness (Journals, Skype Nights)10. Professional Technical Services
(paid certification, support)
What We’ve Been Doing Since Last DevCon
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What Our Partners Say Revenue, Downloads, User Base
“Our relationship has enabled Unyteto acquire a broad international customer base that now reaches 30 countries”
“Four-fold new revenue increase”
“From 1,000 to 1 million downloads a month”
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Developer Trends
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Global Trends: “The Age of Participation”
*Mashups
Mobile
Voice 2.0 and GeoWeb
Unified Contacts
Community
* Source: www.programmableweb.com/mashups
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Concept to Cash
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Developing with Skype
(1) Skype Distributed (2) ‘Skype Inside’
Office Toolbar Outlook Toolbar
Web ButtonsSkype4COM, Skype4Java
Skype CTI Connector 2.0 (Salesforce)
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1 2 3
Skype Distributed: Route to Market
Windows (Extras)Flash (Extras)JavaWeb/COMLinux
MobileThird-party/ own solution
PlatformGamesProductivityCommunityPersonalisationSharingBusiness MoviesMobileThird-party/ Enterprise
Target/Market
Enga
ge a
nd
Inte
grat
e
Get
Ena
bled
Go
to M
arke
t
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Extras Overview & Demo
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Extras Update
• Integrate, license and distribute your application to massive Skypeuser base
• Promoted inside the client • Varying promotional levels• Voted most popular feature
when released in v3.0 by users• 21M downloads since Dec ’06• 70 Extras available
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So How Does it Work?
Click
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Popular Extras: A Closer Look…
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SDP Partner Demo
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Newly Announced: Games Channel
• Dedicated channel for games developers
• New APIs for games (scoreboard)
• Channel services: Marketing, DRM and Billing
• Managed by Easybits for Skypewww.developer.skype.com/gamesdev
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Upcoming & Next Steps
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So What’s Upcoming in 2007?
1) Extras for Windows– Showcase Directory and CD– Wider blogger review of pre-published Extras (good marketing)
2) Platform– Platform “Unconference”—partner input and requirements– Dedicated Platform Manager—deeper integration projects– Build up Mac and Mobile developer channels and apps– Explore potential for more Open Source and Mashups
3) Partner Relations– Dedicated PRM, regular planning and review. Dedicated contact.– Approved Skype Developer logo and partner pack—roadmaps and rich data– Showcase Directory/CD—your solutions
4) Education, Recruitment and Events– More Skype Nights—geek event– Tokyo event—end of September – Looking into Skype Technical Press
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What Do We Need More of From You?
1) Community and Conversation enhancers– Complementing and extending the basics—voice and chat– Simple-to-use is the key
2) Games– Casual gaming, 10mb max, two-player
3) Business and SME Productivity– Officeand Outlook bridges– 30%+ of Skype users are SME and business users– Unified communications
4) Mashups– The universe on your desktop
5) “Skype inside”– Platform leadership—the voice of the ‘net– Enterprise enabling
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Engage Today
1) Signup for the Skype Developer Newsletter https://developer.skype.com/NewsletterSubscribe
2) Download Publishing Studio for Extrashttps://developer.skype.com/Download
3) Browse the Galleryhttps://extras.skype.com/
4) API bespoke biz dev [email protected]
5) General partner inquirieswww.skype.com/feedback/partner/
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Questions?To learn more, visitpages.ebay.com/devcon/
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