What is Sky Sports 1?

• Sky Sports is a British based television channel and is aired only within the UK and Ireland, also it is owned by BSkyB.

• Sky Sports is the dominant sports brand subscription television in the UK and Ireland.

• Sky Sports shows a huge variety of different sports these sports are: football, cricket, rugby, golf, tennis, darts, ice hockey, boxing, WWE, motorsport and American football.

• There 6 main Sky Sports channels; Sky Sports 1, 2, 3 and 4. Also there is Sky sports news and finally the most recent channel to be added is Sky F1.

Why Sky Sports 1?

• We have chosen Sky Sports 1 to broadcast our documentary for the reasons that Sky Sports is the most dominantly subscribed sports television in the UK and Ireland. As it the most subscribed we know that we will generate a lot more views for our documentary.

• The dominant gender that watches Sky Sports is male, also the average of people that watch Sky Sports is 15 – 65. Our target audience was always going to be male, however finding out there average viewing ages helped us decide what our target age would be.

• Sky has an on demand service that allows viewers to watch shows that they may have missed. However you have to be a Sky subscription member to have this service which could be a disadvantage if some people want to watch the documentary and aren’t subscribed with Sky.