Sky Line Corporation Pjt 1

SKY LINE CORPORATION

A step towards you Dream

TM

R

WELCOME

A STEP TOWARDS YOUR DREAMAbout us

SKY LINE CORPORATION A step towards your

Dream

We are in marketing and business development from last 20 years. And with in 2 initial years we are in top 5 business promoters.

KEY PLAYERS

• Event ManagerAjay Yadav

• Market analysisFahad Mahmood

• Business DeveloperHitesh Deepak

• Hr ExecutiveRenu Nair

R

™

™

SKY LINE CORPORATION FACTS AND FIGURES

R

A step towards your Dream

Year

200

1

Year

200

2

Year

200

3

Year

200

4

Year

200

5

Year

200

6

Year

200

7

Year

200

8

Till

sep

2009

0

2000

4000

6000

No. Of clients

No. Of clients

Source:- company’s finance book, and ledgers

MARKET SEGMENTATION

popularity against other business promoters

Sky line cor-porationJhon marketingTrue Dream promotersMiddle man

Source:- “business survey magazine” --U.K.’s Best promoters.

™

SKY LINE CORPORATION R

A step towards your Dream

™


A STEP TOWARDS YOUR DREAM

Why do a business need promotion ?Business needs to communicate.

Communication technique aimed at informing, influencing and persuading customer to use a particular product.

Promotion is an part of market mix

™



differences among competitors are reduced

competition migrates to price

geographic market widens, increasing the number of competitors

End-users’ bargaining power is increased through reduced switching costs.

Porter (2001) carried out a research which shows the impact new technology has had on marketing

™

R

A good example of a forward-thinking promoter is pro-wrestling magnate Vince McMahon Jr. Through the recruitment of top talent, the incorporation of celebrities from other areas of entertainment, creative merchandising, opportunistic use of television and many other techniques, he took his father's small east coast wrestling company and developed it into World Wrestling Entertainment--an international success and multi-billion dollar business.

™



BUT THE QUESTION IS...............

™



The reason being in spite of having good innovative products, you are not able to reach the customers.

Being a small scale company you can not spend lot of time & money on advertisement.

WE CAN SOLVE BOTH YOUR PROBLEMS. AS WE ARE THE BEST IN PROMOTION/MARKETING ACTIVITES AND WE PROVIDE OUR SERVICES AT THE MOST COMPETITIVE

RATES.

™



What’s there in us.

CreativeSpecialist in

recognizing the needs and

desires

knowledgeable

Rapport with the

performers

™



How do we promote.Events

Print

Online

Direct

Broadcast

Outdoor

™



Promotion mix

•Advertising •Branding•Radio advertising•Press advertising•Outdoor•Transport•Corporate identity•Public relation•Events

•Sponsorship•Sales promotion•Personal selling•Press release•Database marketing•Telemarketing•Internet marketing•Off the screen sales•Exhibitions and trade fares

™



Its not just only Advertisement that you can expect from us. We are a bit ahead.

Planning Promotions

Product Development

Forecast Product Popularity

Useful market research

Advertising and Sales

™



Joining our B2B supplier directory is free. Not only do you get widespread online exposure and top search engine rankings, but also the chance to sign up for our Pay Per Lead service.

Whether you're looking for web designers or water coolers, we do all the hard work for you. You join with us and we'll send you free, no-obligation quotes from leading I.T. companies who are matched to your specific requirements.

Offers

™



Sky line Promoters is an international trading company based in Leeds, UK with experience and knowledge in marketing commodities globally. Our company has access to a considerable network of reliable contacts worldwide that are ready to serve our clients every need.

We make sure that the trading process is as easy and efficient as possible by working closely with renowned shipping companies and consultants to ensure that all of the requirements behind shipping, exporting, testing, and insuring the goods are covered.

Logistical support

™



View of some of our campaign

™



Sky line provides a software-as-a-service solution to automate the process of collection, analysis and distribution of customer feedback. Customer feedback is collected and distributed in real-time to enable employees to improve the customer experience and increase loyalty. Program teams and analysts can easily evaluate Net Promoter Scores, performance gaps and root cause by product line, region, account, contact centre or customer segment. Role-based information is integrated into the employees' workflow, enabling immediate response to customer feedback and effective closed-loop processes.

™



We let your business reach to the exact customer.

™



Some of Our clients

™

SKY LINE CORPORATION

R


•We have an expertise of marketing consultants, who selects and recruits the best model for targeted product

™



Marketing Plan – The Algorithm

Defining the business situation – Describe the past and present business

achievements of the new venture.

Defining the Target Market– Dividing a market into definable and measurable groups for the purpose of targeting market strategy.

™



Market Segmentation - The process of segmenting and targeting the market should

process in the following way

Decide what general market or industry you wish to pursue

Divide the market into smaller groups based on the characteristics of the customer:

• Geographic• Demographic• Psychographic

™



Market Segmentation – Cont…

Buying Situation

• Desired Benefits - (Product Features)• Usage – (Frequency of use)• Buying Condition – ( Time available &

product purpose)• Awareness of buying intention – (familiarity

of product & willingness to buy)

• Select segment or segments to target• Develop a marketing plan integrating the

marketing mix

™



Marketing Plan – The Algorithm Cont.

Considering the Strengths and Weaknesses– The SWOT Analysis will be

vital for this.

Establishing Goals & Objectives– Asking oneself “Where do we want to go?” in terms of Market Share, profits, sales, market penetration, new products launching etc. All

such goals and objectives should be quantifiable and could be measured for control purposes.

™




Defining Marketing Strategy – Outline all the activities needed to meet the venture’s

business plan, objectives and goals.

Marketing Plan – follow best practise to maximise your competitive advantage in each

of the following key areas:

• Product, Price, Promotion, Place and People

™




• Coordination of the planning process

• Designating responsibility for implementation

• Budgeting the Marketing Strategy

• Implementation of the Market Plan

• Monitoring Progress of Market Actions

™



™



Why some plan fail?

• Lack of real plan - in particular regarding goals and objectives.

• Inadequate situational analysis - There is no point in deciding where you want to go if you do not know where you are and where you have been?

• Lack of Goal Clarity and Unrealistic Goals - This happens due to lack of understanding of the situation.

• Unexpected competitive moves, product deficiencies, delay in Getting Finance and acts of God.

™



Contact us:M/S Sky line Corporation402, 2nd floor,Meanwood road,Leeds,LS7 2LPEngland, U.K.Ph. 07556449205 01123616398

If you have any query please do contact us. We are here to serve you all....

Web: www. Skylinecorporation.comE-mail: [email protected]

™



Thank you

Sky Line Corporation Pjt 1

Education

Transcript of Sky Line Corporation Pjt 1