Sky iq - getting clever with data

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GETTING CLEVER WITH DATA

© Sky IQ Customer Intelligence Services 2011 2

WHY WE NEED DATA IN OUR LIVES The customer journey has become complex

© Sky IQ Customer Intelligence Services 2011

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DATA IS CAUSING CONFUSION


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DATA IS CAUSING CONFUSION


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DATA DRIVING MARKETING


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RECOGNISING THE OPPORTUNITY

Drive

Understanding

and

Measurement

Create

Prediction

Culture

Implement

Strong Data

Governance

Behaviours

Decision making in-tune with our consumer knowledge

Maximising

Advertising revenues

Step-change

Customer Insight

Step change

Decisioning

Capability

Subscriber value and

volume growth

Content value

measurement

Step change

Customer Data

Management

THE SKY DATA MACHINE

10m customer

households

Multiple channels for

inbound and outbound

856m targeted

interactions per year

Approx. 19,000 segment

offers per year

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ALWAYS LOOKING TO KNOW MORE

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46,000 Viewing data

Subscriber data

Purchasing data

29,100

Sky+ Panel

13,000

HD

Viewing behaviour & purchase behaviour through a single source

Provides a robust Sky+ and HD viewing resource

Interactive second-by-second data

The panel broadly represents Sky’s current customer base

Targeting opportunities provided by Skyview questionnaire and subscriber data

8,700 25,000


ALWAYS LOOKING TO INNOVATE

DOCUMENT INFORMATION

© 2011 Sky IQ

This document is unpublished and the foregoing notice is affixed to protect Sky IQ in the event of inadvertent publication. All rights

reserved. No part of this document may be reproduced in any form, including photocopying or electronic transmission, without prior

written consent of Sky IQ. The information contained in this document is confidential and proprietary to Sky IQ and may not be used

or disclosed except as expressly authorised in writing by Sky IQ. Product names mentioned in this document may be trademarks or

registered trademarks of their respective companies and are hereby acknowledged.

www.skyiq.com

David Lovie

Principal Consultant

Sky IQ

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THANK YOU

Sky iq - getting clever with data

Business

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