skoob for content creators for the Asian Festival of Children's Content - 29 May 2012
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Transcript of skoob for content creators for the Asian Festival of Children's Content - 29 May 2012
SKOOB FOR CONTENT CREATORS
Nelson Wee
Director, Business Development, Apps & Content
Ecosystems & Communities, Digital L!fe, SingTel
Profile: http://www.linkedin.com/in/nelsonwee
Blog: http://myovi.blogspot.com
Twitter: @nelsonwee
Slideshare: http://www.slideshare.net/nelsonwee
Agenda
• Introduction
• Trends in content consumption
• Impact on content creation & production
• Role of the eBook Store in the ecosystem
• In skoob, WE LOVE BOOKS > what we do
2 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
A bit about SingTel Group …
3 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Announcing …
SingTel Asian Picture Book Award 2013
4 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
PRIZE: S$10,000 (outstanding unpublished picture book with a distinctly Asian theme)
For more info, go to http://www.bookcouncil.sg
Content consumption is changing
5 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Content is addictive
Source: shuttercock image
6 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Mobility is driving content reach & engagement
7 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Mobile as an Ancillary Channel
8 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Channels for Books are changing
9 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Key Trends in eBooks, online/mobile commerce
Consumer Technology
& Hardware Access
eBook
Format
eBook
stores
1. More are
willing to buy
online,
mobile
2. Sharing
reviews,
comments,
favourite
phrase on
social
networks
1. Proliferation
of tablets,
smartphones
& now
phablets
2. Tablet-PC-TV
convergence
1. “Always On”
Internet service
(mobile,
broadband)
2. Emergence of
online
education
portals
3. Emergence of
eBookstores –
browser-based,
client readers
1. eBook apps
overtake
games in
Apps Store.
2. ePub format
(static page
turners) but
evolving to
multimedia
1. Google cloud
eBookstore
2. Amazon
3. Apple
4. Kobo
5. skoob
1. Increased user-to-
user collaboration
2. Facebook Books
Fan Pages
3. Parents forums on
kid’s education and
books to read
4. Emergence of book
clubs for reviews,
social network
1. Breaking the book
2. Rapid growth in
children’s rich media
eBooks
3. Social/Layer reading
4. Transmedia
production:
EduGames, Video,
AR (SoLoMo)
1. Comparison
shopping
2. Channel conflicts
(traditional versus
online publishing)
3. Ads supported
eBookstore or
eBooks
4. eBook sharing /loans
(Kindle)
Content
Commerce
Community
Portals
10 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Market Trends in Digital Publishing
1. Digitization of books and textbooks lead to ancillary offerings.
2. Proliferation & growth of tablets, smartphones & phablets over PCs, laptops, netbooks.
3. Multi-functional devices are gaining popularity for reading.
4. Cloud consumption, virtualization & mobility are the lead emerging trends for 2011, e.g. Kindle Cloud Reader, Kobo cloud bookstore, skoob
5. Interactive learning – social media, rich media etc.
11 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
skoob
Singapore’s Favourite eBookStore
• Local content
(education
books, study
guides,
children
stories, local
stories)
3 • 1 eBook, can
be shared up
to 5 devices
(PC, laptops,
tablets,
smartphones,
phablets)
2 • Up to 20%
cheaper than
physical
books.
1
20%
12 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Welcome to the skoob!
skoob from your Android tablet or smartphone skoob Website
skoob from your iPhone skoob from your iPad
13 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Publishers on Board (Highlights) check out http://www.skoob.com.sg for more!
& more …
14 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Popular Books in skoob (Highlights) for 60k more eBooks, check out http://www.skoob.com.sg for more!
15 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Children Books in skoob
16 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
In skoob, we love books! Here’s what
we do to promote your ebooks (1)
17 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
In skoob, we love books! Here’s what
we do to promote your ebooks (2)
18 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
In skoob, we love books! Here’s our
vouchers … (1) Receive email or
a physical voucher with
your unique voucher code
(2) Enter voucher code (3) Purchase Confirmation with voucher credit
19 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
NEW in skoob!
Free Samples: browse & buy, buy, buy …
20 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Building up Singapore eBook business
with you … skoob
Content Promotion Consumption,
Conversion
Store &
Reading
Experience
What’s
Next?
more coming ….
richer
experience
enable more
reach to our
consumers!
Credit card
SingTel Mobile
Bill
21 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Int’l Bestsellers
Local Content
Working with Publishing Ecosystem Partners & YOU
20 Local Publishers
& counting …
22 Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Nelson Wee
linkedin: http://www.linkedin.com/in/nelsonwee
blog: http://myovi.blogspot.com
twitter: @nelsonwee
slideshare: http://www.slideshare.net/nelsonwee