Skobbler

Droidcon: Top 10 Android monetization hacks

Philipp Kandal / Twitter: @apphil / CTO & Co-Founder skobbler 10th April 2013

Intro

Quick intro Philipp Kandal – CTO & co-founder skobbler

2

Funded in 2008 as a Management Buy-Out from Navigon Profitable since Q4/2011

#1 paid navigation in 9 countries (e.g. Germany, UK, Russia) with > 3

Mio. users

We are all about Maps and especially OpenStreetMap

70+ people in Germany and (mostly) Romania (major part is R&D)

Top 10 Android monetization hacks

Monetization basics

@apphil #3

Key monetization factors:

- # of Installs (Promotion, Conversion, Ratings, Reviews, etc.)

- Monthly Active Users / Daily Active Users (Retention)

- Average Revenue per User (Paid Apps / In-Apps / Advertising, etc.)


#1 Android != Google Play, also Amazon,etc.

@apphil #4

Submit to alternative Android markets such as: Amazon, Barnes & Noble, Samsung Apps, AndroidPit, Handango, etc.


#2 Embrace Pirates (and be playful)

@apphil #5

XYZ

Use (for Google Play) Android license verification: http://developer.android.com/google/play/licensing/index.html


#3 Focus on visual representation in AppStores (how not to do it)

@apphil #6


#3 Focus on visual representation in AppStores (well done)

@apphil #7


#4 MAO is your best friend

@apphil #8


#4 MAO = Mobile Appstore Optimization

@apphil #9


#5 Price promotion is king

@apphil #10

Both for paid apps as well as for in-apps for free apps


#5 Price promotion is king

@apphil #11

Source:http://reviews.cnet.com/8301-19512_7-57366990-233/ios-android-apps-that-go-on-sale-see-significant-revenue-jump/


#6 Ask your users for rating & Incentivize sharing

@apphil #12


#7 Android is a platform where a free base is a must

@apphil #13

Lesson learned: Users won’t buy if they can’t try on Android


#7 Android is a platform where a free base is a must

@apphil #14

Source: http://androidheadlines.com/2013/02/top-5-ways-to-make-your-android-app-money-besides-ads.html


#8 Push notifications to increase retention

@apphil #15

Urban Airship can significantly increase your retention of users


#9 Use country based pricing & Localize

@apphil #16


#10 Install ads (high-value), exit ads

@apphil #17

Look at high-value ads from vserv, metaps, StartApp, AirPush


Don’t follow the dark side

@apphil #18

Fake downloads, fake ratings and other shady partners

Recommended reading

Further reading

@apphil #19

�  Metaps (Android monetization provider) http://www.metaps.com/

�  http://mobileminute.info/android-vs-ios-monetization-secrets/

�  http://www.airpush.com/android-developers/tools

�  Droid Blog http://droid-blog.net/

�  http://www.appsgeyser.com/blog/category/monetize-your-app/

�  http://blog.betable.com/making-money-with-free-android-apps/

�  http://appstoreoptimization.tumblr.com/

Thank you for your attention! Get in Touch: [email protected] Phone: +49-172-4597015

Follow me on .com/apphil

Skobbler

Technology

Transcript of Skobbler