Skimble Mobile Health 2012 - Stanford
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Transcript of Skimble Mobile Health 2012 - Stanford
© 2012 Skimble, Inc. | Skimble™
Baby Steps: Fitness & Exercise
Presented by: Maria Ly@marialy @skimble
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential
© 2012 Skimble, Inc. | Skimble™Proprietary & Confidential | Please do not distribute.
© 2012 Skimble, Inc. | Skimble™
Why do we exercise?
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential
© 2012 Skimble, Inc. | Skimble™Proprietary & Confidential | Please do not distribute.
People want tolive well & be fit.
help!
OPPORTUNITY
http://flickr.com/photos/yukariryu/122530930
We lack:‣ Guidance‣ Motivation
and life gets in the way...‣ Cost‣ Scheduling‣ Accessibility
© 2012 Skimble, Inc. | Skimble™
“ ”
credit: flickr.com/photos/artysmokes/3676514423/
68%
© 2012 Skimble, Inc. | Skimble™
credit: flickr.com/photos/vivarin/4610493388
17%
© 2012 Skimble, Inc. | Skimble™
credit: cooper design & medicalbillingandcoding.org© 2012 Skimble, Inc. | Skimble™
credit: flickr.com/photos/russmorris/113569325© 2012 Skimble, Inc. | Skimble™
credit: flickr.com/photos/observatoryleak/3187926964
mobile
50%
© 2012 Skimble, Inc. | Skimble™
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential© 2012 Skimble, Inc. | Skimble™
?reasons toEXERCISE
WHY EXERCISE?Why, yes!+ LIVE healthier, longer+ REDUCE stress & anxiety+ IMPROVE quality of life+ FEEL more energized + LOOK awesome!
How do we get more YESes...
Why not...+ LOW motivation+ LACK guidance+ ACCESSIBILITY issues+ BUSY life gets in the way+ HARD to change ways+ MIND games
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential
© 2012 Skimble, Inc. | Skimble™Proprietary & Confidential | Please do not distribute.
Useful Engaging Motivational
Social GraphInstructional
Multimedia Gaming Rewards
Recommendations
Bite-Sized
TACTICS
© 2012 Skimble, Inc. | Skimble™
30 years ofworkoutscompleted
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential
© 2012 Skimble, Inc. | Skimble™Proprietary & Confidential | Please do not distribute.
couch vs. quantified
BEHAVIOR THRESHOLD
© 2012 Skimble, Inc. | Skimble™
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential© 2012 Skimble, Inc. | Skimble™
TRIGGER HAPPY
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential© 2012 Skimble, Inc. | Skimble™
median = 8 hrsaverage = 9 days
make it easy. make it relevant. make it repeatable.
TIMELY TRIGGERS
1st look- easy
- fast
- fun
1st day- relevant
- reinforcing
- fun
1st month- repeatable
- clever
- fun
standarddeviation20 days
50%50%
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential© 2012 Skimble, Inc. | Skimble™
TINY SUCCESSES‣ 2 minute elbow plank‣ Bodyweight workout‣ Workout of the week
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential© 2012 Skimble, Inc. | Skimble™
THIS IS A JOURNEY
Start with empathy
GuidanceMotivation
AccountabilityFeedback
Keep it FUN
You’re on your way...
Trigger bite-sized activity
Keep it SIMPLE
© 2012 Skimble, Inc. | Skimble™
Living an active lifestyle Achieving health goals Stay on track.
Stay engaged.
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential© 2012 Skimble, Inc. | Skimble™
IT STARTS WITHBABY STEPS.
© 2012 Skimble, Inc. | Skimble™
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential
© 2012 Skimble, Inc. | Skimble™Proprietary & Confidential | Please do not distribute.
THANKS!
© 2012 Skimble, Inc. | Skimble™
@skimble, @[email protected]