Skills for Digital Tools

Technology and Human Rights Advocacy

Classification of TacticsGene Sharp’s Classification

1. Nonviolent protest and persuasion 2. Noncooperation3. Nonviolent Intervention

Classification of TacticsClassification by Outcome:

1. Capacity building tactics: meetings, recruiting, fraternizing, fundraising etc.

2. Communication tactics: speeches, leaflets, posters, graffiti, newspapers, slogans etc.

3. Mobilization tactics: protest marches, blockades, strikes, boycotts, picketing etc.

Other classifications:Density: concentration and dispersionRisk: high-risk and low-risk...

Internet: online and offline tactics (and mixed)

What Online Tactics?

Online - Offline connectionOnline tools with offline impact.

Offline tactics with online visibility.

Widely used: blogging, photos, videos

BloggingBlog (web log) consists of entries (posts) in reverse chronological orders (the most recent post appears first)

One or several authors (MAB).

Allows comments, discussion and interaction

Integrated in social networks

Remember 5Ws?What? Who? When? Where? Why?

Inverted pyramid structure.

Important stuff first.

Do not bury the lead!

MicrobloggingTwitter limit: 140 characters (enough for headline great platform for breaking news)

Microblogging and blogging: using twitter to promote new blog posts (adding a link lowers the limit to less than 120 characters)

Integrating into existing trends (adding hashtags may lower the limit to less than 100 characters)

Microblogging example:

Headline: 93 charactersLink: 14 charactersCredit: 12 charactersHashtag: 12 characters

Total: 131 characters

Grassroots Marketingcheapinterestingcleversurprisingpersonalviralinclusivefrequent...

Mainstream vs Grassroots• need money

• professionals

• focus on competition

• direct communication

• quantity (scale)

• need people, time

• volonteers

• focus on cooperation

• indirect communication

• quality (targeting)

Mainstream vs Grassrootsimpact

time

MAINSTREAM

GRASSROOTS

Questions?

Assignment:No assignment for this week :)