Skeyndor Power Hyaluronic Eye & Lash treatment
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Transcript of Skeyndor Power Hyaluronic Eye & Lash treatment
Increase in the POWER molecular platform with the EYES&LASHES concept, in POWERHYALURONIC line.
Other aspects to be considered regarding the POWER MOLECULAR PLATFORM:
Enhances the brand’s SCIENTIFIC EXPERTISE.
Attracts new consumers who are price-sensitive.
Easier in communication with no barriers favouring the entire distribution chain.
The POWER lines are combined with each other and complement othertreatments.
Enables new targets and new uses.
Effectiveness depending on the % of concentration.
We have increased the molecular platform
Active Ingredients
HA Filling SpheresDehydrated hyaluronic acid microspheres of biotechnological origin.When in contact with water of the skin, it retains moisture andmultiplies, reaching up to 30 times their normal size due to a “wrinklefilling effect” from the epidermis.
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SOFTENS DEEP WRINKLES, LONG-LASTING HYDRATION
Active IngredientsSilk Tree + Darutoside
A combination of Albizia julibrissin extract (“Persian silk tree”) with properties that
reduce the signs of fatigue Darutoside which is extracted from the herb Siegesbeckiaorientalis which improves the dermis structure.
The combination protects, strengthens and improves the properties of the dermis.
Specially created to prevent “drooping lids”
By reinforcing the delicate microvascular network and stimulating the toxin eliminationsystems, it reduces leaking capillaries and the accumulation of glycotoxic pigments thatare responsible for uneven coloration and noticeable signs of fatigue.
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LIFTS THE TOP EYE LID “LIFTING EFFECT”, REDUCES “CROW´S FEET”, SOFTENS DARK CIRCLES AND REDUCES UNDER-EYE BAGS
Active Ingredients
Silk Tree + Darutoside
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LIFTING OF TOP EYE LID*
SMOOTHING OF EYE CONTOUR WRINKLES*
REDUCTION IN UNDER-EYE BAGS*
* Test on active ingredient on 24 vol., application 2 times a day for 60 days.
Active Ingredients
Biotin-GHKA molecular fusion of vitamin (biotin) and a tripeptide. Favours theproliferation of keratinocytes in the hair follicle and ensures optimumanchoring of the hair, stimulating the synthesis and organisation oflaminin 5 and IV collagen adhesion molecules IV.
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STONGER, NOURISHED LASHES WHICH ARE LESS PRONE TO BREAKING AND FALLING OUT*
* Double blind clinical trial on active ingredient on 30 vol., application on lashes once a day for 30 days.
BIOLOGICAL FOR LIFTING EFFECT MASSAGE
ILLUMINATING WRINKLE REPAIR CREAM
STRENGTHING EYELASH GEL
COMFORT MASK VEIL
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HA EYE CONTOUR AND EYELASHES PROFESSIONAL PROGRAMME
EYES & LASHES
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COOLING EYE CONTOUR AND EYELASHES GEL
We recommend highlighting the properties and applicator design:
• Instant ”COOLING” effect due to its unique metallic material
•Applicator with bevelled design for better adaptation to the eye contour morphology.
•Packaging received the award for the best luxury and
functionality design in the Swiss Packaging Awards 2014.
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COOLING EYE CONTOUR AND EYELASHES GEL
The formula acts on the eye contour area and eyelashes.We recommend using arguments related to the differentMETHODS OF USE.
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COOLING EYE CONTOUR AND EYELASHES GEL
APLLICATION FOR USE IN EYE CONTOUR AREA
1. Apply small quantities of the product to the eyelids and under-eye bags. 2. Pinch the outer eye contour between your index finger and thumb to prevent it from moving during the massage. 3. Apply using small, gentle, circular movements with the applicator to the eye contour and areas affected by “crow’s feet”. 4. Invert the applicator and apply to each tiny wrinkles in the crow’s feet area. 5. Gently apply points of pressure to the eye contour area.6. Massage in gently with your fingertips until the cream has penetrated in full, without pulling the eyelid.
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COOLING EYE CONTOUR AND EYELASHES GEL
APPLICATION FOR USE ON LASHES
1. Put a very small quantity (the size of a rice grain) on your fingertip.
2. Apply to the eyelash strip with your eyes closed and massage gently into the lashes using ascending sweeping movements.
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Consult the sales dept. about the purchase terms and conditions.
Set of two metallic massage instruments.
Metallic eyes massagers for
Professional Treatment
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Display Stand
Display Stand with:Retail size tester tube
containing 15 ml.Delivered to point of sale with all the material inside the packaging
case.
The tester is marked:TESTER · NOT FOR SALE
Sample
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3-ml sample tube with cannula applicator.
The sample is supplied with a box/advertising leaflet.
Step by Step Technical Sheet
The professional catalogue includes the cabin application step by step technicaldata sheet.
The technical data sheet will be available separately ONLY in electronic format.Customers who wish to have it should request it from the marketing/salesdepartment through their local sales agent/distributor.
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Roll-up
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37Element ONLY AVAILABLE under special conditions. Ask the sales department in each particular case.
Crosselling with Professional Treatments
Eye contour with wrinkles
Eye contour with dark circles and under-eye bags
EYES & EYELASHES
Main Sales Arguments for Eye Contour Differentiation
Aquatherm Power C+ Power Hyaluronic
Natural Defence
Global Lift
Eternal Corrective
Recommended age + 20 + 25 / 30 + 30
+ 30 / 35 + 40
TRANSGENERATIONAL, as they can be combined at an early age for anti-
ageing prevention.
Skin type
Delicate/sensitive skin
Dull skin and/or skin with signs of fatigue
Skin with signs of ageing.
Weak eyelashes.
Skin with early signs of fatigue
Loose and/or photoaged skin
Mature and/or photoaged skin
Skin with deep wrinkles and
expression lines
Active Ingredients
Thermal Spring Water, Prebiotic oligosaccharides,
ceramides
VitC derivativePomegranate
CaffeineBuckwheat
HA microspheresDarutosideBiotin-GHK
Optical Levellers
Moisturisers, liquid crystals
(sterols)
Technol. ProGen-inExt. Alga Alaria
Lipopeptide firms wrinkles
Plant stem cells, Swiss glacier liposomes.
HA microspheresDermo-lifting
peptides.
Benefit
Rebalances, protects and adds
comfort
Illuminates eyes and has a global
fatigue attenuation effect.
Lifts eyelids Smoothes wrinkles
Strengthens eyelashes
Moisturising and cooling
properties. Smoothes
wrinkles through a tensor effect
Global repair and lifting effect.Retenses and
redefines the eye contour
Skin regenerator and plumper.
Deep cell repairer
Erases wrinklesReduces the
length and depth of the wrinkle
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Growing market (+10%) due to the multifunctional EYES&LASHES formula concept.
Immediate “cooling” effect thanks to the metallic applicator and formula (home treatment product).
Complete cabin eye treatment.
Ease in communication with POWER HYALURONIC. No barriers or specific brands to be transmitted, which favours the whole distribution chain.
The POWER HYALURONIC line is combined with other lines and in particular the entire Power platform.
New users with scant, weak eyelashes or lashes that are prone to falling out.
New cabin Treatment with additional eyelashes treatment.
Key Points for Launching
Complete hygiene + Hydration + Anti-ageing prevention substances. At the age of more orless 25 it is possible to start using products with hyaluronic acid or vitamin C. “Botox-like”products may be used occasionally, to prevent the following stage, in which the smile andfrown lines start to produce tiny wrinkles.
Complete hygiene + Hydration + Anti-ageing substances for continuous application.Deeper wrinkles appear in this age group and so it is important to constantly provide theskin with high-performance anti-ageing substances. In mature skin, from the age of 40,signs of sagging and the lack of collagen and elastin start to become more noticeable.
Customer Recommendations
Age-dependent treatments
- 30 years
+ 30 years
It is very important to ensure complete hygiene in the eye contour area. Eye makeupremover products are essential before applying any of the treatments to this area.
Blinking is an important factor in ageing of the eye contour area. We blink more than 10times per minute, which is between 10,000 and 17,000 times a day.
In addition to blinking, if we consider the times we smile, cry, raise our brows, protect oureyes from the sun, etc., we contract our eye muscles more than 85,000 times a day.
The eye area is prone to suffering from dehydration due to practically being deprived of thenatural lipid film that covers the skin. For this reason we recommend emphasising theneed for HYDRATION.
If a person is especially sensitive to sunlight, we recommend wearing sunglasses, as thiswill help protect them.
Customer Recommendations
Did you know that …
The eyelids have 2 rows of eyelashes which can reach a length of up to 1 cm. They last for about 4 months. Then the hair follicle takes a break to recover and generate a new eyelash.
The functions of the eyelashes are to act as an eye “shield”, since they prevent foreign objects from entering it, such as sand, glass and dust particles and all external elements generated by environmental pollution.
Lastly, the eyelashes act as a solar filter. If they did not exist, the eyeball would be permanently irritated and would also present differences in shades, due to the absence of light regulation.
Customer Recommendations
Did you know that …
Eye bags are associated with poor blood circulation, which becomes visible in the tinycapillaries around the eyes. In many cases, this alteration is genetic but it is also closelylinked to stress, insufficient sleep, etc.
We recommend paying special attention to itching around the eyes, as this could be asign of eczema. In this case, eliminate all soaps or creams that could cause irritation.
In the case of eye bags with accentuated fluid retention we recommend:
- Attending Manual Lymph Drainage sessions.- Sleeping with your head higher than your body (with one or two pillows).This position leads to less accumulation of liquid in the facial area.- Eat a light supper consisting of vegetables and very little salt. This helps to reduce liquidretention.- Wash your face with very cold water every morning.
Customer Recommendations
Beware of under-eye bags and dark circles!
Medical-beauty treatments most often used on eyes:BLEPHAROPLASTYLIFTING OF LIDS BY APPLYING BOTOX REDUCTION OF WRINKLES WITH LASERREDUCTION OF EYE BAGS WITH LASER (PIGMENTATION)
Previous Treatments:Increase hydration in the area.Make the skin more supple. Reduce risks after treatment.Help fix the injected substances and prevent rapid resorption.
Subsequent Treatments: Prolong the results of the injections.Maintain the quality and integrity of the skin.Improve the general optical appearance of the area.Soothe the area and protect it from oxidising agents.
Customer Recommendations
Medical-beauty combination
Power Hyaluronic Eyess&Lashes can be combined with medical-beauty treatments and with other Skeyndor lines.
BLEPHAROPLASTY. Global Lift, Eternal.
LIFTING OF LIDS WITH BOTOX. Global Lift, Corrective.
REDUCTION OF WRINKLES WITH LASER. Corrective, Eternal.
REDUCTION OF EYE BAGS WITH LASER (PIGMENTATION). Power C+.
Customer Recommendations
Medical-beauty combination
In chemotherapy treatments, it can be applied previously and afterwards(chemotherapy treatment invariably causes the eyelashes to fall out).
In treatment WITHOUT chemotherapy, it can be applied before, during and afterwards.
Customer Recommendations
Oncological Cosmetic Recommendations
Skeyndor Eye Contour Price Thermometer
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+ PREMIUM SEGMENT
INTERMEDIATE SEGMENT
AFFORDABLE SEGMENT
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BETTER QUALITY-PRICE RATIO