SKARtec Digital Marketing Academy
Transcript of SKARtec Digital Marketing Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved. Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Why pay Rs. 20,000/- to Rs. 60,000/-
to Simply Learn Digital Marketing
Join our premium digital marketing course @Rs.8500/- only
Browse through our course contents and decide!
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
25-Nov-16 2
• Digital Marketing Manager
• Social Media Specialists
• Social Media Expert
• Search Engine Marketers
• SEO Executives
• Conversion Rate Optimizer
• Content Writers
• Inbound Marketing Manager
• Copy Writers
• Content Marketing Manager
• Digital Marketing Consultant
• Web Analytics Specialist
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Section 1: Digital Marketing Basics • Types of digital marketing • Role in the advertising world • Comparison to other forms of marketing • The online marketing mix • International online marketing
Section 2: Website Design, Development & Content • An introduction to the web • Website development plan • Designing a website - best practices • Tips for increasing sales on websites
3
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Section 3: Build an E-Commerce Website • Choosing a Domain • Choose a hosting package • Installing WordPress • Choose & Install a E-Commerce Theme • Develop the E-Commerce Website • Install necessary plugins • Securing WordPress • Creating Essential Pages • Use this website to practice digital
marketing
Session 4: Understanding Search Engines & Search Engine Optimization • Learn how a search engine works • Learning how crawlers index the web
pages and rank them • How Google Works • Understanding SEO and techniques of
SEO • On-page and Off-page optimization • Measurement of SEO and its analysis for
SEO effectiveness
4
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Session 5: Search Engine Marketing with Google AdWords • Online advertising on search engines • Understanding SEM and its importance • Working with Google AdWords • Setting up an AdWords account, bidding
and managing the budget • Techniques and tips for writing great ads • Making a landing page for a campaign • Measuring effectiveness of marketing
campaigns
Session 6: Banner/Display Advertising • Objectives of banner advertising • Making effective banner ads • Key metrics for measuring online
advertising
5
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Session 7: Email Marketing • Email marketing and why it's still popular • Permission marketing and spamming • Technical requirements for e-mail
marketing messages • Configuring & using Mail Chimp • Designing an effective e-mailer campaign • Integrating e-mail marketing with social
media • Learning how to increase open and click-
through rates
Session 8: Mobile Advertising • Types - MMS, SMS, Video, Automated
Outbound Dialers & Applications • Understanding mobile advertising beyond
traditional means • Eco-system of mobile advertisers and
publishers • Best practices for mobile advertising • How to setup mobile advertising
campaign
6
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Session 9: Understanding Social Media Marketing with Facebook • Creating Facebook pages • Best practices to create user
engagement • Using the Facebook ad platform • Creating ad-campaigns on Facebook and
measuring their effectiveness • Strategy to create compelling posts and
ads
Session 10: Understanding Social Media Marketing with Twitter • Using Twitter for marketing and
measuring its effectiveness • Advertising on Twitter
7
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Session 11: Understanding Social Media Marketing with LinkedIn and YouTube • How to use the LinkedIn platform for
recruitment • Advertising with LinkedIn • How to create a YouTube channel • Viral videos for YouTube • Optimising video content for YouTube • Video Marketing - How To?
Session 12: Understanding various Social Media Platforms like Blogs & Forums • Using blogs, forums and discussion
boards • Blog technologies and legal issues to
consider • Developing an audience - what to post
and when to post
8
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Session 13: PR and Online Reputation Management • Learning why word-of-mouth and PR is
more powerful than 'advertising' • Online reputation management activities • Best practices to defend your reputation
Session 14: Social Listening • Why monitor? • What and when to monitor? • How and where to monitor? • What to measure? • Tools and platforms
9
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Session 15: Importance of Website Analytics Function and Various Analytic Tools • Using analytics to better your web
performance • Understanding how to track your web
performance with web analytics • Working with Google Analytics • How to get Google Analytics Certification
in 2 weeks
Session 16: Introduction to E-Commerce • Evolution and growth of e-commerce in
India • Type of e-commerce and business
models • e-payment systems
10
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Session 17: Media Planning • Introduction to Media Planning • Media: A message delivery system • Changing face of Media Planning • Procedures in Media Planning • Basic measurements in TV, Radio, Print • Problems in Media Planning • Selecting Media Vehicles • Setting and Allocating the Budget
Session 18: Digital Marketing Campaign • Creating the Ideal Digital Marketing
Campaign Plan • Ethics of running a campaign • Assigning budgets to various activties
11
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved. Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Digital Marketing Specialist Course
Duration: 6 Weeks, 2 hours per day. Fee: Rs.8500/- only.
Classroom & Live Online Training through virtual classroom
Access to course materials through membership area on our website.
Lifetime access.
Live Project – Build and promote an E-Commerce website using Digital Marketing tactics learnt.
Domain & Hosting included
Contact Suresh: +91-97414 27564 Email: [email protected]
http://www.skartecedu.in