Autumn/Winter BRAND STRATEGY

SKILLED

CRAFTSMANSHIP

Charlotte and Henrik Jorst

Watches

Jewellery

Sunglasses

EACH COLLECTION REFLECTS THEIR DANISH

SPIRIT AND EVERY PRODUCT REFLECTS THEIR

CREATIVE TOUCH.

TECHNICALPERFECTION

CLEAN ELEGANT DESIGN

AFFORDABLE

Skagen DenmarkAUTUMN/WINTER 2012

Clocks

Urban StyleMAY

JUNE

JULY

The White Label Collection AFFORDABLE STYLE

Danish BlueJANUARY

FEBRUARY

Autumn DelightsMARCH

APRIL

MAY

Winter WarmersMAY

JUNE

Danish BlueJANUARY

FEBRUARY

A Vibrant and Unique Shade of BlueFOUND ONLY IN THE SUMMER SKY ABOVE THE COASTAL VILLAGE OF SKAGEN

Print Advertising Website

Consumer Flyer

POSM

BEACH TOWER & COUNTER

Autumn DelightsMARCH

APRIL

MAY

Indulge in Golden Rays and Warm Tones All Year Round From $195POLISHED ROSE GOLD AND CHARCOAL GREY, BEJEWELLED WITH SWAROVSKI ELEMENTS

Autumn Delights

POSM

BEACH TOWER & COUNTER

8 Page Consumer Brochure

Website

Retail Line Book

April/MayMOTHER’S DAY

FPC Advertisement

A5 Card

A GWP may be offered to Angus & Coote

and David Jones.

Print and digital advertising campaign to support independent retailers.

SALES TEAM

AKTIVATION

SALES TARGETS

No. of 15pc packs sold to qualify for GWP

NSW 50

VIC/TAS 35

QLD 20

WA/SA 20

NZ 10

TOTALS 135

Independent Retailers Exclusive CampaignMAY

JUNE

A Selection of New Ladies Mesh Models For Just $150CHOOSE FROM SILVER, TWO-TONE OR GOLD IP PLATED MODELS

Consumer Flyer

A5 Card

5 New Ladies Models

Silver/Two-Tone and Gold

‘Signature’ Mesh Band

Special Introductory Price $150

Minimum Purchase of 10

PC Card

SALES TEAM

AKTIVATION

SALES TARGETS

No. of 10pc packs sold

NSW 60

VIC/TAS 41

QLD 23

WA/SA 20

NZ 15

TOTALS 159

Urban StyleJUNE

JULY

AUGUST

High Performance Watches for MenTITANIUM AND CARBON FIBRE COMBINE WITH COLOURED LEATHER, SILICON, PRESSED MESH AND LINK BANDS

POSM

BEACH TOWER & COUNTER

Website

Consumer Flyer

A5 Card

SALES TEAM

AKTIVATION

1. NO SALES TARGETS FOR THIS CAMPAIGN (This is the second attempt at sell-in, based on supply of new consumer flyer + A5 strut card + POSM

Award winning Danish design and Swiss technical precision

Skagen Black Label combines the best of both worlds.

Co-op Advertisement Website

Golden Moments

Golden Moments 6 Page Consumer Brochure

MINIMUM 6 PIECE ORDER AND DISPLAY

GOLD MODEL IMAGE

Golden Moments Store Merchandising

Golden Moments

Give an

On the spot

REWARDSHARE YOUR ‘GOLDEN MOMENT’• On-Line consumer promotion• Send us a picture of your Golden Moment

REWARD ‘GOLDEN MOMENTS’• Recognise the effort of retail staff • An instant reward• Ferrero Chocolates/Gold Pass Movie Tickets

Golden Moments

SALES TEAM

AKTIVATION

1. NEW LINEBOOK AVAILABLE TO AKTIVATE NEW MODELS RELEASED PRIOR TO CHRISTMAS

SALES TARGETS

No. of 6 pc sets (on displaystand). Not limited to BL

stockists

NSW 10

VIC/TAS 17 (inc Thomas + Hoskings)

QLD 10

WA/SA 5

NZ 2

TOTALS 44

CORE 30Skagen Denmark

Rewards everyday effort

Easy to qualify and easy to claim

You choose the reward!

Everything you need is in:Skagen Kronor Gift WalletOr visit www.skagen.com.au/kroner

The Skagen Denmark Kroner Program

It’s our way of saying thank you.

Big events may shape our lives, but its small

special everyday moments that give our

lives real meaning.

To celebrate and capture these moments,

Charlotte Jorst created Reflection; design

your own ‘stackable’ rings to keep treasured

memories close at hand.

• 3 ranges to choose from

• A simple step-by-step guide

• 78 individual rings to ensure each ring is

as unique as the memories it holds

February Jeweller Magazine Advertising

Opening Order Form

• Double sided

• Combines a sales flyer with an order form

Co-op Advertisements

Advertising and the Merchandise Unit will be up dated

with images of new ring combinations.

SALES TEAM

AKTIVATION

SALES TARGETS

Reflections towers placed

NSW 5

VIC/TAS 6

QLD 6

WA/SA 5

NZ 1

TOTALS 23

Barbara CollectionLayered chain necklaces and bracelets feature heart-shaped charms and

drip with the same SWAROVSKI Crystal Pearls that accent dangle earrings

and simple rings.

Freja CollectionPendant necklaces, earrings and rings in gold, silver and rose-gold feature

constellations of SWAROVSKI ELEMENTS crystals and lustrous lunar pearls.

Skagen Jewellery

Promotion COMBINES JEWELLERY AND WATCHES

SALES TEAM

AKTIVATION

SALES TARGETS

No. of packs (min 2 colurways)

NSW 10

VIC/TAS 8

QLD 5

WA/SA 6

NZ 1

TOTALS 30

SKAGEN DENMARK

Quality Designer SunglassesW I T H O U T T H E D E S I G N E R P R I C E

Skagen Denmark Clocks

SPECIAL PRICE PROMOTIONAL PACKAGES