Custom Window Signs, Car Signs & Banners

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Sizzling Marketing Ideas for Summer

•Summer is an interesting, volatile time in the retail industry.

•Sales start strong with Memorial Day, get a boost from Father’s Day and 4th of July, and end with Back-to-School and Labor Day.

•In between these holidays, however, store traffic often takes a dip.

•Summer presents many challenges for business owners— managing fluctuating inventory levels, hiring the appropriate number of employees, and hitting consistent sales goals.

•A creative marketing campaign can be helpful to keep sales strong all summer long.

•Create a fun, leisurely atmosphere in your store to increase sales.

•Have a “Family Fun Night” that encourages your client base to visit your store, shop for great deals and have some fun as well!

•Hire food vendors, entertainers, musicians, and rent party equipment.

•Display vinyl banners on your storefront and around town before and during the event to increase attendance.

Store-Wide Events

•Customers respond very positively to businesses that support their community.

•There are lots of sponsorship opportunities during the summer, for sports leagues, community theaters, or charity drives, etc.

•In exchange for your donation, these groups let you advertise through signage at the event or in print media.

•Your business gains a positive reputation and gets exposure to a wider audience.

Community Partnerships

•Hosting a contest is a unique way to interact with your customers.

•Ask customers to take a picture with your product while on vacation, or reward the customer who visits your business the most during the summer.

•The benefit is that customers are talking about your store and connecting with you, which gives you a sales opportunity.

•Promote your contest online on your website and social media profiles, and also with a window cling in your store.

Customer Contests

•These are just a few of the great ideas that can keep business consistent throughout the summer season.

•Every retailer offers a Memorial Day sale and a back-to-school blowout, which aren’t very unique.

•Use summer to build relationships with your customers so they see the value of your brand and remain loyal to you all year long!

Feel like an expert now? Great!

Still have questions? We can help! Visit us online at www.signazon.com

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