Size of the Kitchen Market
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Transcript of Size of the Kitchen Market
![Page 1: Size of the Kitchen Market](https://reader036.fdocuments.us/reader036/viewer/2022070521/58ef35461a28ab8a138b45ed/html5/thumbnails/1.jpg)
Kitchen & Bath Market:KITCHENS
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Study Methodology
All the data in this report are based upon a series of surveys conducted among several groups. A consumer survey conducted among 532 homeowners who have were
involved in either a Kitchen or Bathroom remodeling job. A survey of new home builders, with a sample size of 259 builders. A survey of 126 residential remodelers. And a total of 161 general contractors.
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Residential Kitchen & Bath Market
The U.S. residential Kitchen & Bath market is estimated at $134.1 billion Remodel and Replacement (R&R) account for nearly two thirds of the total
residential market, or $85.2 billion. Construction of new homes contribute 36% of the total, or $48.9 billion.
37%
26%
13%
23%
Kitchen & Bath Market
KitchenR&R
BathroomR&R
KitchenNew
BathroomNew
Spending for Bathroom products is nearly equal to that for Kitchen products. Total spending for Kitchen products is $67.3
billion, or 50.2% of the total. Bathroom products captured $66.8 billion of
the total.
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Remodel & Replacement Segment
Residential Remodel & Replacement (R&R) contributes $85.2 billion to the U.S. economy.
Kitchen products account for 58% of total R&R, or $49.7 billion Major or complete Kitchen remodeling jobs represent $34.6 billion of spending Replace and minor remodels are a $15.1 billion segment
18%
41%5%
37%
R&R SegmentKitchenMinor
KitchenMajor
BathroomMinor
BathroomMajor
“Minor” includes replacement and minor remodel jobs
“Major” reflects both major as well as complete remodel remodels
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Spending for Kitchen Products
Total spending by consumers and professionals for Kitchen products reached $67.3 billion.
Nearly half of the dollars spent (48%) for Kitchen R&R products go for Cabinets and Appliances. Combined they represent nearly $32 billion. Countertops and Flooring follow in importance.
$67.3Billion
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R&R Kitchen Remodel by Project Size$49.7Billion More than 10 million households were involved in a Kitchen
remodel or replacement job. They spent $49.7 billion for Kitchen R&R. Just under one in five of projects were complete remodels, but
these accounted for nearly half of the total Kitchen Spending.
19%
18%
41%
22%
Number of Projects
47%
22%
26%
5%Spending Amount
Complete Major Minor ReplacementType of Remodel Project
Just about one-fifth of the jobs contributed a little over a fifth of the spending.
The full report gives additional detail on spending by product category for each project type.
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This full report includes:
The size of the Kitchen industry: by type of remodel activity by estimated retail market by consumer profile.
Product choices by type of remodel activity for: Consumers Professionals
A consumer Kitchen remodel analysis. A professional Kitchen construction/remodel
analysis.
Our reports are $99 for members,$499 for non-members.
NKBA research provides the insights you need tobe successful in the Kitchen and Bath industry.
Access this and other NKBA researchreports here: nkba.org/research