Six Questions in the New Normal
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Transcript of Six Questions in the New Normal
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ANSWERING SIX QUESTIONS THAT WILL ENERGIZE OUR
COMMUNITY THROUGH STRONGER PHILANTHROPY
MICHAEL E . GUILLOTWWW.GADDGUILLOT.COM
919.545 .4086
THE NEW NORMAL
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Michael E. Guillot
Lifelong Louisiana resident…until KatrinaEntire career in nonprofits
Education Healthcare Social Service Arts Consulting Practice
Research in the nonprofit sector Identity and role Board chairs and members Executives
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Six Questions for You
Why are you here?Who else needs to know about what you are
learning?What opportunities may be emerging for your
leadership?How will you take action on what you’ve
learned?When can you expect to see some changes
from this new learning?Where do you go from here?
THERE IS ALWAYS AN EASY SOLUTION TO
EVERY HUMAN PROBLEM –
NEAT, PLAUSIBLE, AND WRONG.
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Initial Thoughts
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What is new about normal?
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What does this mean for leading change?
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What does this mean for philanthropy?
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DUE TO BUDGET CUTS, LIGHT AT END OF
TUNNEL WILL BE OUT.
Some Realities about Tough Times
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What Goes Down, Must Come Up
The Business CycleWhat place in the cycle are your best donors and
prospects right now?Where are you in the cycle?Getting out of your own backyardThree factors you can rely on:
Linkage Ability Interest
There are other ways to help besides money
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One Idea, Three Reasons
State your mission in six words or less
What three reasons can you give a prospective donor to encourage their investment in your mission?
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Double Their Rewards
Say “Thank You” every chance you getKeep donors informed as to how you are
doingWith permission, use their namesUpdate your acknowledgement and
recognition programsTreat them as “insiders”
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Make It Personal, Real Personal
Get on the phoneGet out of your officeUse facility tours to your full advantageLet them get to know you as you are doing
your workInvolvement leads to givingTalk and listen to your donors every day
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Size Matters
Big money follows big ideasThink about visionary impactCreate a long-range, broad menu of gift and
involvement opportunitiesLook for collaborative partners and
strategic alliancesConsider non-traditional methods to secure
funding
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Go to the Well
Ask for an investmentAsk for ideasAsk for other people who might be
interestedAsk for their helpAsk for their adviceAsk
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WHY DOES WHAT WE DO MATTER?
WHO CARES AB OUT US AND OUR FUTURE?
WHAT OPPORTUNITIES ARE EMERGING THAT REQUIRE OUR ATTENTION?
HOW CAN WE MOVE TOWARD OUR DREAMS?
WHEN CAN WE EXPECT RESULTS?
WHERE DO WE GO FROM HERE?
What are the six questions?
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Why does what we do matter?
Getting things doneThe reality about our communitiesThe table for conversation
Mission as bottom line Vision as ROI Case as the story
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Who cares about us and our future?
CornerstoneConstituentsCommunityLeadership
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CornerstoneConstituent
Community
Leadership
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Cornerstone
Board
Staff
Current Partners
Clients
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Constituent
Donors (Current, Lapsed, Long Ago)
Former Board Members
Friends
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Community
Corporations/Foundations
Businesses/Professionals
Civic Organizations
Shared Interests
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Leadership
Advanced Gifts$10,000+
Special Gifts$ 5,000
Major Gifts$1,000
Determine Leadership Levels
From each segment of the other three divisions, identify individuals who can give or get each leadership level
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What opportunities are emerging that require our attention?
Meaningful ChangeSustainable EffortsResults that CountCollaborationsTechnologyPhilanthropy as a leadership conversationEngagement of board members
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How can we move toward our dreams?
TimeInsightConnectionsResources
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DIRECT MAIL/EMAILTELEPHONEWEB SITES
SPECIAL EVENTSMERCHANDISING
Small Investments
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FOUNDATION GRANTSCORPORATE SUPPORT
MAJOR GIFTSCAPITAL CAMPAIGN
PLANNED GIFTS
Big Investments
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When can we expect results?
Short termSelf-evidentSharedCelebrate
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Where do we go from here?
Tomorrow morningSharing is learningBudget as a tool Planning as necessityRetreating to advance
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An Interlude
Find someone who is not part of your own organization…
Have the following conversation with them, filling in the blanks:
Right now, investing in our organization could be the best investment you’ll ever make. We have the potential to ______ (big picture vision) in our community. With your partnership, we could _______ (direct result from their financial support) by the end of the year.
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D. C. al fine
There is no doneQuestions matter more than answersLook – Think – Act – Look again
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The readiness is all
DiscoveryRemaining openCommitment to the sectorCreating communities of inquiry
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Your 30 day action plan
By May 28, I will… Teach what I’ve learned to… Start doing this every day… Stop doing… Tell the following people our story… Find another partner in change…
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CENTRAL LOUISIANA COMMUNITY FOUNDATION
AND
TOM HARMEYER
Special Thanks
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ANSWERING SIX QUESTIONS THAT WILL ENERGIZE OUR
COMMUNITY THROUGH STRONGER PHILANTHROPY
MICHAEL E . GUILLOTWWW.GADDGUILLOT.COM
919.545 .4086
THE NEW NORMAL