GROW YOUR SMALL BUSINESSONLINE

LOW BUDGET WAYS TO6

Client ExpectationsHave Changed

When we hear of a business for the first

time, we immediately look for a website

or social media platform. We don’t stop

in for a visit. We don’t look you up in a

phone book. We don’t consult a rolodex.

Your Marketing Has To Change

Do your Keyword research1

6 Action Items To Grow

Make it easy to buy online3

Email often and regularly2

Get into the conversation online4

Have a professional looking Web presence6

Encourage clients to post reviews5

Do Your Keyword Research

1

WhyKeywords?

What do your clients do when they need to find

information? They immediately search online

using keywords.

Search Results MatterSay I’m a 30 something banker taking a group out for dinner and we want tacos.

Using my smartphone I search on Google for “best tacos in Boston”.

I will only look at a few choices before making my decision.

We are going to Taco Mex. Why?

Information MattersThey came up in the first 3 Googled results because they have the most positive reviews.

They put their menu online NOT as a PDF - not as a picture - but as searchable text.

They claimed and optimized their Google Places Page so their info is correct.

They have their info on Google, Facebook, Yelp, Tripadvisor and food blogs.

The functionality you see here has been created by Google.

These tools are free.

All you have to do is enter the correct info. And make it easy for clients to post a review.

Claim your online profiles and get control of your online info.

Google Is Your Friend

Get Found Online

Do you want your clients to find out about you quickly and easily?

Google brought the banker all the info on Taco Mex right to his phone in an easy to use format.

Put your info online in a searchable manner and Google will deliver it to everyone in an easy to use way. No programming skills needed.

Information Optimization Tools

Beginner Google AdWords Tutorial

Advanced Keyword Research Tutorial

Keywords DirectoriesGoogle

Use your new Keywords and take

control of your Google business profile

Google My BusinessTutorial

Keep the information on all your profiles

consistent. Check out this list of places you

should start with.

G

Email Often and Regularly

2

Email Marketing Works

91% 64%DECISION MAKERS

CONSUMERS

check their email at least once per day

on their smartphone read their emails via a mobile device.

Read the full article here

Your clients and prospects are busy taking care of business, raising their kids, traveling. They are too busy to chat with you. So when you reach out to them, offer them something worthwhile.

In this email example, Hulu offers prospects a free pass worth $7.99 to try their product. This works really well.

Make sure you are offering prospects something special in your emails.

Email Is A Call To Action

Email Tools for Business

MailChimp does mobile ready email

templates, list building, analytics

Learn More

wizy.io is an email creation and sending tool that integrates with Google Drive

Learn More

Check out this article on how to tell your product or service

story via email

Learn More

MailChimp Writing wizy.io

Make It Easy To Buy Online

3

Get Clients To Click Yes

Book appointments

Get directions

Take training

Contactyou

Download books

Purchase products

How will you engage with clients will really depend on what your industry is. What do your clients want? The food industry uses tools like reservation booking, maps, reviews, ecommerce, and coupons. The high tech industry uses downloadable content, webinars, training events, reviews, video and ecommerce. Research online on tools you can use.

Get Into the Conversation Online

4

5BILLIONGOOGLE SEARCHES EVERY DAY

1 BILLIONACTIVEFACEBOOKUSERS

1 BILLIONACTIVEGMAILUSERS

Clients turn to social media to know more. From sales to hiring, they are clicking away for advice. Give meaningful advice online and you will build a strong reputation as a subject matter expert. For example:

Share product demo videos

Share a tech tip or product tip

Post coupons and special deals

Meaningful Content

Be Where Your Clients Are

ManufacturingPeople like to know

where and how to use the products they buy.

YouTube

EngineeringGeeks like to hang out

with like minded Geeks. G+ the Swiss army knife.

Google+

FoodPeople are mad about food - have you heard

about FoodPorn?

Facebook

GovernmentPeople trust physical

evidence - images can build trust.

Instagram

Manage Your Social Media

Instantly find out where the

conversations are that relate to your

product or business with NetVibes.

NetVibes Canva Hootsuite

Canva provides you all the tools you need to create

awesome graphics for social media

posts.

Hootsuite helps you schedule social media

posts automatically and reports how well

your efforts are doing.

Encourage Clients To Post Reviews

5

Reviews Affect Your BrandClient reviews don’t influence just buying choices, they also influence how high your business is listed in search engine results.

So make it easy to get reviews. Find review sites related to your industry and follow their instructions carefully.

The example here shows search results for Auto Repair Reviews.

Have a Professional Looking Web Presence

6

If Your Budget Is Nonexistent

A professional website is a must have

for a business. But when you are just

starting out, there are options out

there for creating your online

presence for little or no cost.

Try These Options

Wordpress.com 1Everything you need to build a beautiful website or blog. There are plenty of resources and you can get professional support if needed

Google Plus2Easily post videos, images, text, get feedback, get clients to share your

content, get reviews, and a whole lot more

Company logo, name and

website URL

Sample post of a recipe with

photos

Pinterest for Business3You can organize categories of products with Boards, put full text

descriptions, add links to your other web pages, get comments and more.

This sample category is bathrooms.

Company logo, name, location, website URL, social media links and company tagline

Coroflot 4This is the ideal place for photographers and artists to build a portfolio. Add a

biography, descriptions of work, social media links, and more.

Artist name, tagline, location

and website URL

Follow, Contact and Resume links

Keywords

Companies worldwide use

Coroflot to recruit outstanding

creative talent for projects.

First, determine what your clients want to know

(not what YOU want to know)then give it to them

This is your chance to shine.

Good Luck To You