Six Heartfelt Truths of Social Media
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Transcript of Six Heartfelt Truths of Social Media
Listly
Six heartfelt truths OF SOCIAL MEDIA in 2015
TIPS TO power an army of artists & activists
ListlyTruth #1: The 1% RULE1:9:90
• Consumers (the 90%) have power because they can self serve.
Brands need strategies to bring lurkers out of the shadows
• Lurkers are a hair’s breath from being active participants (the 10% who create & curate).
• Lurkers need to feel that they can contribute (aka Add Value)
ListlyLURKERS - 1:9:90 & EVERYONE ELSE1:9:90 does not include everyone. The 90% are interested in you in some way.
There’s a very large other group beyond lurkers (the 90%) who as of now don’t care 1 jot about you (this group needs a name).
Getting them interested is a different problem than getting lurkers to engage
Listly
1% CREATE
9% CONTRIBUTE
90% CONSUME
Truth #1: The 1% RULE
LURKERS
ListlyTruth #2: MEDIA MODELSV1: POEM
• Paid, Owned & Earned Media
V2: SCOPE • Social, Collaborative Owned, Paid / Earned
We need MORE/BETTER mental models to explain our new Digital reality
ListlyTruth #2: MEDIA MODELS
ListlyTRUTH #2: SOCIAL CONTENT
Shared Links
Curated ContentManaged
Media
Shared Links
Shared Links
Managed Media
Managed Media
Curated ContentCurated Content
ListlyTRUTH #2: SOCIAL CONTENT EXPLORED
Shared Links
Managed Media
Curated ContentScoopit Paperli Storify
Listly Pinterest Rebelmouse
Social Networks: G+, Facebook Linkedin, Twitter Sourcing: Reddit, Digg Delicious, StumbleUpon Collaboration: EmpireAve, Triberr, Listly Platforms: Buffer, Hootsuite, Tweetdeck
Video: YouTube, Vimeo, etc Slides: Slideshare, Prezi etc Images: Instagram, Flickr, Imgur, etc Lists: Listly, Ranker Audio: Soundcloud, Audioboo, etc Text/Docs: Scribd, Blogs, Pulse, Medium etc
Shared Links
Curated ContentManaged
Media
Shared Links
Shared Links
Managed Media
Managed Media
Curated ContentCurated Content
ListlyTruth #3: SOCIAL & MEDIA
Social is People Media is Content They are NOT the same They need/demand unique strategies
ListlyTRUTH #3: SOCIAL & MEDIA Social Networks • Content revolves around people
Media Platforms • People revolve around content
SOCIAL NETWORKS
MEDIA PLATFORMS
(aka content networks)
ListlyTruth #4: MASLOW FOR MEDIA
There’s a hierarchy in the way we should approach Social / Media MASLOW’S MODEL • Perfect to express how PAID, OWNED, EARNEd, SOCIAL and COLLABORATION blend.
ListlyTRUTH #4: MASLOW FOR MEDIA
Self-Actualization: Own, Earn & CoLab • Be An Expert • Help People Become Experts. Share your vision - let like minds find / join your cause.
Esteem : Earn • Accrue reviews, ratings, recommendations & social status.
• Generosity: Help others Love & Belonging: Social
• Build an army Safety: Own:
• Own Your Home (Blog) • Own Your Connections(Email List)
Physiological: Share, Social & Paid: • Find & Get Found • Content & OutPosts
ListlyTruth #5: Less is MORe
We don’t need more tools. We do need more competency. • Brands need to strive for mastery
• A BODY of WORK is when the magic happens
ListlyTRUTH #5: Less is More Less Tools / More Mastery
• Benchmarking your best 2 media types
• Pick a few tools & commit • Find your voice
Experiment • Fight personal bias & your mom (Baby isn't beautiful)
• Pick Faves: Share the work of a few (make lists)
• Learn from others who also experimenter
ListlyTruth #6: Resistance IS FUTILEDon’t ignore SOCIAL ‘cos it’s hurting you.
• Embrace it!
follow the path of least resistance
Be the one who blurs the lines and pushes people. LEAD & DISRUPT.
Drive the bus. Don’t be a reluctant passenger.
ListlyTRUTH #6: RESISTANCE IS FUTILEProducers vs Consumers
• You are a producer • Adopt “Producer” tools
• Empower consumers to share and curate
• Be the giant. Blur the lines.
• Line of least resistance
Find Flow / Don’t Fight Evolution
Image via Flickr/ toddle email newsletters
ListlyBonus Truth #7: SEARCH is A MindGAME
When it comes to getting found (Level 1 of Maslow) then….
Psychology TRUMPS Technology
How peope search should impact your action more than any Google Algorithm change.
Listly
Where we go to find WHAT We Search for
BONUS TRUTH #7: SEARCH IS A MINDGAME
Search, Print,
Blog Ads Outdoor
Ads
Search ranking for
owned media
1. Media Networks
2. Curation Tools
3. Shared Links
Find via reviews,
features &
coverage
Curation
Top /Best
Alternatives
DirectSearch Friends
Recommend
Share Links
Search
Bookmark
Ads
Google is not only search destination site Media Platforms play big role (eg YouTube/Slideshare, Listly etc)
We don’t want one answer. We want the best/top etc
Millennial want human curated lists.
Listly
Six heartfelt truths OF DIGiTAL MEDIA in 2015
TIPS TO power an army of artists & activists