Six Fast Ways to Improve Your B2B Copy
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Improve Your B2B Copy Six Fast Ways to Improve Your B2B Copy Christopher Ryan info@fusionmarketingpartn ers.com
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Here are six ways to improve your B2B copy and drive stronger results by communicating in the most effective manner.
Transcript of Six Fast Ways to Improve Your B2B Copy
Winning B2B Marketing
We can all use, from time to time, a reminder on how to communicate in the most effective manner.
Here are six ways to improve your B2B copy and drive stronger results:
1. Cut back on the fluff2. Write for understanding3. State the call to action (CTA)4. Talk to your audience, not at them5. Forget word count quotas6. Use a singular human voice
1. Cut Back on the Fluff
• Cut back on the extraneous, superfluous, redundant, repetitive, and unnecessary words.
• Assume everyone is as busy as you and get to the point quickly.
See Also: The Importance of Clarity in B2B Copywriting
2. Write for Understanding
• Write to be understood, not to impress.
• Your only job is to be effectively communicate to the reader.
• Cleverness and style points don’t count unless they compel the reader to action.
See Also: The Importance of Clarity in B2B Copywriting
3. State the Call to Action (CTA)
• State the Call to Action (CTA) clearly and often.
• Tell the reader/listener exactly what you want them to do.
• The more specific you make the CTA, the better.
See Also: The Importance of Clarity in B2B Copywriting
4. Talk to Your Audience
• Talk to your audience, not at them. • No matter the size
of the audience, your B2B copy should be written in a way that seems personal, not a mass distribution.
See Also: The Importance of Clarity in B2B Copywriting
5. Forget Word Count Quotas
• Don’t let your personal preferences or requested quotas dictate your message.
• Write the amount of text necessary to get the lead message and CTA across.
See Also: The Importance of Clarity in B2B Copywriting
6. Use a Singular Human Voice
• Use a singular and human voice. • Our recent blog post points out that
too many cooks in the B2B kitchen can spoil the broth.
• The exception to this is to have another review your copy before it goes out.
See Also: The Importance of Clarity in B2B Copywriting
Know Your Stuff. Remove the Fluff.
• Don’t be a marketer who “talks in abstract principles without specific examples or dance around an argument for lack of understanding.”
View marketing expert, Ian Brodie’s, entire article on removing the fluff here.
Learn More
To learn More about improving your B2B copy,
visit our website for hundreds of tips and a look
at my new book Winning B2B Marketing.
Free Tool!
Grade Your Marketing Effectiveness Now!
Take your B2B copy assessment one step further with our FREE tool!
We have created a FREE online self-assessment to help increase your marketplace awareness, generate more qualified leads, and lower the
cost of lead acquisition and sales.
About Fusion Marketing Partners
Christopher Ryan, CEO
We Do This:
Brand building/messagingWebsite optimizationContent creationLead generation
You Get This:Much greater levels of awarenessHigher quantities of qualified leadsAbility to generate faster revenue
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)
