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Six easy tips and tricks to segment your email list!
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6 Easy Tips & Tricks to Segment Your
Transcript of Six easy tips and tricks to segment your email list!
6 Easy Tips & TricksEmail Listto Segment Your
You may be thinking...
"How do I segment my contact
list to achieve the best results?"
We've made a list of bestpractices to help you segment
your email list!
Well you're in luck!
Start by segmenting yourcontact list using different
demographic characteristics.This will allow you to predict the
content your subscribers willfind most relevant.
1. Demographics
Once you have finished developing a list oftraits for your subscribers, you can use thisinformation to segment your email list intocategories or buyer personas and developcontent these types of people will value!
2. Buyers Persona
Get creative, use your subscriber'slocation to your advantage! One wayto do this is to include the location ofyour subscriber in the subject line tohelp the email become more relevant
and intriguing.
3. Location
's Campaign Managercollects data on all link activity and
reports which links were clicked mostoften, and by whom. With this, you can
segment your subscribers based on whatlinks they have clicked and tailor thecampaign to those specific interests.
4. Link Clicks
Most people find certain content topics way moreinteresting than others. Give your subscribers what
they really want by segmenting your email list bycontent topic.
Want to know exactly what your readers areinterested in? Ask! Try sending out a survey to
gauge different interest points
5. Consumers Interests
To find the best sending frequency, createa self-segment option. This will allow yoursubscribers to choose how often they would
like to hear from you. With this optionavailable, your audience can feel more incontrol of their content consumption and
get excited to see your email!
6. Sending Frequency
