Six Degrees Pharma Market Research Brochure

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six degrees 8040 east gelding drive scottsdale, az 85260 480 627 9850 www.six-degrees.com © Six Degrees LLC The Brand Perspective six degrees market research Market Insights We help our clients understand how physicians and patients perceive and experience Pharma brands and treatment areas Strategy From positioning and brand personality to portfolio branding, we help our Pharma clients determine what strategies to pursue Communications From creative concepts, messaging and objection handling to identity development, we help our Pharma clients understand how to communicate

description

This brochure describes Six Degrees' capabilties and experiences in market research for pharma and biotech clients.

Transcript of Six Degrees Pharma Market Research Brochure

Page 1: Six Degrees Pharma Market Research Brochure

six degrees

8040 east gelding drive

scottsdale, az 85260

480 627 9850

www.six-degrees.com

© Six Degrees LLC

The Brand Perspectivesix degrees market research

Market InsightsWe help our clients understand how physicians and patients perceive and experience Pharma brands and treatment areas

StrategyFrom positioning and brand personality to portfolio branding, we help our Pharma clients determine what strategies to pursue

CommunicationsFrom creative concepts, messaging and objection handling to identity development, we help our Pharma clients understand how to communicate

Page 2: Six Degrees Pharma Market Research Brochure

> Unique methodologies. Actionable results. > Brand-focused research.

> Branding breadth and depth.

Six Degrees is more than a market research agency. We are brand

builders, and we approach your project from that perspective.

As a result, we design and deliver the kind of brand planning,

strategy and research that pharmaceutical and biotech companies

need most. Insightful, actionable, one-of-a-kind. Our unique

methodologies and creative techniques produce meaningful

recommendations that lead to solid business results. Working

as a strategic partner, we focus on value, flexibility and informed

decision-making. We understand that to launch your product in

today’s competitive market—and manage your brand throughout

its life cycle—you need deeper insights, faster results and more

economical research than ever before.

Other companies are capable of performing market research.

What sets Six Degrees apart is our creativity in branding and our

ability to interpret findings within the context of the changing

pharmaceutical and biotech marketplaces. Imaginative research

exercises such as visual projection and novel mapping uncover

otherwise unobtainable findings which our senior brand strategists

use to provide deep insight and strategically relevant

recommendations. We tailor your research, combining new

techniques with traditionally structured methodologies to produce

direct, actionable results and fully informed brand decision-making.

Six Degrees is a proven expert in producing insightful, actionable

research for every phase of your brand. Whether you are in the early

stages of a brand launch or the end of its lifecycle, we conduct

research to understand customer perceptions and then leverage this

knowledge to develop the best strategies for your brand. From brand

extension and revitalization to advantageous exit strategies, our fresh,

inventive approach will support your toughest decision-making.

Six Degrees is a team of senior-level branding, marketing and

research professionals who have worked in a broad cross-section

of therapeutic areas. Our client list speaks to the national and

global scope of our brand experience. Our extensive studies with

physicians, patients, consumers and caregivers have given us a

unique perspective and grounding in pharmaceutical and biotech

branding. We continue to develop original techniques and break

new ground through research that gains deeper, richer insights

and maximizes business results.

> Deeper insights. Better research. Faster results. > Brand life stages.

Our senior-level multi-disciplinary team combines unique, creative

techniques with traditionally structured methodologies to uncover

actionable insights for smart decision-making at every phase of

the brand lifecycle.

Development

Strategy

Post-launch

Maturity Exit

Revitalization

Whether you are in the early stages of a brand launch or the end of its lifecycle, we conduct research to understand customer perceptions and then leverage this knowledge to develop the best strategies for your brand.