SIWOW Social Graph Platform & Products

CEO

Stanley Du

Dec,2010

Overview.............................................................................................................................4

1 Social Graph Platform & Services....................................................................................5

1.1 Connect..................................................................................................................6

1.1.1 Unified Social Graph API.............................................................................6

1.1.2 Automatic Updates.......................................................................................6

1.1.3 Choice of Development Environment..........................................................6

1.1.4 Cloud Architecture.......................................................................................6

1.2 Social Sign-on........................................................................................................7

1.2.1 Single Sign-on & Registration......................................................................7

1.2.2 Account Linking............................................................................................7

1.2.3 Enriching Profile Data..................................................................................7

1.2.4 Standardized Data (Linked of Data)............................................................7

1.3 Share......................................................................................................................8

1.3.1 One-click sharing.........................................................................................8

1.3.2 Multiple networks.........................................................................................8

1.3.3 More options................................................................................................8

1.3.4 Optimize Performance.................................................................................8

1.3.5 Action-based triggers...................................................................................8

1.3.6 Automatic link shortening.............................................................................8

1.4 Social Plugins........................................................................................................9

1.4.1 Activity Streams / Feed................................................................................9

1.4.2 Social Live Chat...........................................................................................9

1.4.3 Comments.................................................................................................10

1.4.4 Recommendas...........................................................................................10

1.4.5 Activity Button............................................................................................11

1.5 Mobile...................................................................................................................12

1.5.1 Choice of API Calls....................................................................................12

1.5.2 API Support................................................................................................12

1.6 Analytics...............................................................................................................13

1.6.1 Identify and Activate Your Top Site Advocates With iRank........................13

1.6.2 Social Analytics Report..............................................................................13

2 E-Commerce Social Graph Products.............................................................................15

2.1 Dashboard............................................................................................................15

2.2 Engagement Console..........................................................................................16

2.3 E-Commerce Applications....................................................................................17

2.3.1 Crisis Management....................................................................................17

2.3.2 The Lifecycle of Buzz.................................................................................17

2.3.3 Uncover Influencers...................................................................................17

2.3.4 Benchmark The Competition.....................................................................17

2.3.5 360 Degrees of your Brand.......................................................................18

2.3.6 Capture Industry Trends............................................................................18

2.3.7 Social Meets Web Analytics.......................................................................18

2.3.8 Sales and Lead Generation.......................................................................18

2.3.9 Create a Listening Grid..............................................................................18

2.3.10 Track & Measure Community Engagement.............................................18

2.3.11 Customer Service Outreach.....................................................................18

2.3.12 Make A Case for Social Media.................................................................18

2.3.13 Find Your Brand Evangelists...................................................................19

2.3.14 Listen When No One’s Talking.................................................................19

3 Services & Support........................................................................................................20

Overview

As the social web grows in size and influence, you need to ensure that your e-commerce

website is optimized to take advantage of this new phenomenon. SIWOW delivers social

optimization with a powerful set of tools and services based on semantic technology and

ontologies (GoodRelations, SIOC, SMOB, FOAF and etc.), including:

Platform & Services:

Connect

Connect your site to all major platforms like Facebook for Websites and Twitter.

Social Sign-on

The leading single sign-on solution enabling users to register with an existing

identity from Facebook, Twitter, Google, and more.

Share

Drive referral traffic with dynamic sharing plugins.

Social Plugins

Build community engagement with social features like live chat, activity feeds and

commenting.

Analytics

Apply insight and automation tools to identify key influencers and socially optimize

your online business.

SIWOW provides organizations with the software platform to listen, measure and engage

in conversations across the social web. Our social media monitoring and engagement

software is used by public relations, marketing, sales and customer service and support

professionals to better understand and serve their customers.

E-Commerce Social Graph Products

Dashboard

Brands and agencies explore their data on an interactive dashboard, and use in-

depth social media metrics and tools to find meaningful results and actionable data

in social media.

Engagement Console

Beyond listening and reporting, businesses engage with their communities and

scale social media across their organization using the Engagement Console.

Applications

SIWOW is the complete solution for your organization’s social media monitoring and

engagement.

1 Social Graph Platform & Services

SIWOW’s accurate semantical ‘write-once, connect-to-all’ technology unifies and

manages all the top social APIs and protocols, including Facebook for Websites, Sign in

With Twitter, Y!OS, LinkedIn, Windows Live ID, MySpace and more. But connecting is

just the beginning. We provide a complete suite of tools and features enabling site

visitors to use their social identities to interact with your site and share semantical

segmental content with their network of friends. We also provide analytics and support to

continually enhance your site’s social performance, developing deeper relationships with

your users and driving high-quality referral traffic.

SIWOW’s Path to Social Graph for Online Business

1.1 Connect

Social optimization begins with a strong connection. And no one connects you to the

social web - and keeps you connected - as seamlessly and easily as SIWOW. The

SIWOW platform is a simple way to connect your online business to all the major social

networks. Features include:

1.1.1 Unified Social Graph API

SIWOW’s accurate semantical ‘write-once, connect-to-all’ platform provides maximum

connectivity with minimum demand on your development resources. Our Social Graph

API is OAuth2.0 compliant and fully standards-based linked of data (Semantic Web

Ontologies), making it easier than ever to connect your site to all the major social sites

and protocols.

1.1.2 Automatic Updates

As social platforms continually offer new or enhanced APIs, SIWOW automatically

monitors and updates our SaaS platform, making them immediately available to you, with

no work necessary on your end. Your implementation is always backwards compatible.

1.1.3 Choice of Development Environment

Only SIWOW offers REST, JavaScript, Flash (AS), PHP, and C# development options.

SIWOW’s social technology is the only solution native and exclusive to the Adobe Flash

Platform. SIWOW is also available as a plug-in for Wordpress and Drupal.

1.1.4 Cloud Architecture

SIWOW’s SaaS (Software as a Service) model provides optimal and secure social

connectivity with minimal investment, and the ability to adjust capacity to instantly meet

your changing needs.

1.2 Social Sign-on

SIWOW optimizes the registration and sign-in process for both users and site owners,

removing all barriers to connecting. SIWOW’s solution increases conversion by offering

the greatest number of identity options for your site and your users, including:

1.2.1 Single Sign-on & Registration

Adding Facebook for Websites is a great start; however, participation doubles when

users who don’t connect with Facebook are given other options. SIWOW offers the most

options for users to connect using established identities from any major platform,

including Twitter, Yahoo!, LinkedIn, AOL and Google. On average, SIWOW client see a

25% increase in registrations.

1.2.2 Account Linking

With SIWOW’s registration solution, your existing registered users can choose to link

their accounts to one or more social networks accounts. SIWOW’s solution integrates

your own system with the social networks so you and your users don’t have to start from

scratch.

1.2.3 Enriching Profile Data

When users choose to connect using a social network identity, your site can access and

apply rich profile data, streamlining the registration process and increasing conversions.

Additionally, email addresses are pre-validated by the identity provider, enabling sites to

focus on welcoming visitors and highlighting key features, rather than the email

confirmation process.

1.2.4 Standardized Data (Linked of Data)

Field structure and nomenclature for user data isn’t standard across social APIs, so

SIWOW standardizes it for you. This makes it easy for site owners to access and apply

user data in a uniform fashion.

1.3 Share

SIWOW makes sharing easier than ever before, increasing your users’ activity and your

site’s productivity. Our ‘dynamic’ approach - prompting users to share content and activity

at the right moments - gets your content into the top social feeds, driving high-quality

referral traffic. And our Share plugin gives you a plug-and-play way for your users to

easily share content and activity to Facebook, Twitter, Yahoo, LinkedIn, Windows Live

Messenger and MySpace.

1.3.1 One-click sharing

Users never have to leave your site. Set auto sharing options for optimum usability.

1.3.2 Multiple networks

Allow simultaneous sharing to multiple networks, or give users the option to email a

friend or bookmark a page.

1.3.3 More options

Option to use an API to create your own UI, or use SIWOW’s Share plugin.

1.3.4 Optimize Performance

Message content controls let you determine copy and imagery for each message. Default

to Facebook sharing and increase site participation.

1.3.5 Action-based triggers

Simply tag any action on your site, such as voting, commenting or buying to prompt users

to share.

1.3.6 Automatic link shortening

Automatic link shortening supports referral traffic analytics and ensures that shared posts

meet character limits for each social site.

1.4 Social Plugins

With SIWOW’s community plugins any website can easily add features that bring friends

into the mix, driving greater levels of interaction and pulling people deeper into the e-

commerce process.

1.4.1 Activity Streams / Feed

Pull community and friend activity on your site into any page or feature:

- Display a real-time stream of user activity on any page.

- Option to display community, friends and/or user activity.

- Draws users deeper into your site, increasing time spent and page views.

- Creates instant personalization and social context.

- Supports all major social networks.

1.4.2 Social Live Chat

Add multi-platform chat to your event or site:

- Creates instant community and engagement.

- Supports all major social networks.

- Consolidates conversations among users from all social networks into a single live

stream.

- Syndicates comments instantly to multiple social networks, driving traffic and

"buzz".

- Users can choose to view all conversations or just those of friends.

1.4.3 Comments

A robust commenting plugin fully integrated with the SIWOW authentication platform:

- Comment using a social identity, or as a guest.

- Simple and intuitive interface.

- Comments can be simultaneously published to multiple social networks.

- Option to display recent comments from the community, user's friends, or the user.

- Fully customizable via CSS.

- Admin-friendly with pre-moderation, comment hiding, user blocking capabilities and

word blacklisting

- Supports SEO: accessible to search engines

1.4.4 Recommendas

The Recommendations plugin shows personalized recommendations to your users.

Since the content is hosted by SIWOW social graph platform, the plugin can display

personalized recommendations whether or not the user has logged into your site. To

generate the recommendations, the plugin considers all the social interactions with URLs

from your site. For a logged in social media user, the plugin will give preference to and

highlight objects her friends have interacted with.

1.4.5 Activity Button

The Activity button lets a user share your content with friends on social media. When the

user clicks the Activity button on your site, a story appears in the user's friends' News

Feed with a link back to your website.

When your Web page represents a real-world entity, things like movies, sports teams,

celebrities, and restaurants, use the Social Graph protocol to specify information about

the entity. Activity Button already have you including the Social Graph tags on your Web

page, your page becomes equivalent to a social media page. This means when a user

clicks a Activity button on your page, a connection is made between your page and the

user. Your page will appear in the "Likes(Activities) and Interests" section of the user's

profile, and you have the ability to publish updates to the user. Your page will show up in

same places that social media pages show up around the site (e.g. search), and you can

target ads to people who like your content.

1.5 Mobile

The SIWOW Social Optimization Platform is available for iPhone, iPad and Android!

SIWOW's mobile SDKs give you the same powerful social functionality as our web based

platform.

1.5.1 Choice of API Calls

Fast & effiecient

No proxy requests required

Client Side API Calls

REST API Calls

Get user info and photos

1.5.2 API Support

Full support for all SIWOW API Calls including:

Login / Connect

Share (publish user action)

Get Friends

Get Photos

1.6 Analytics

SIWOW’s cross-platform analytics deliver interaction and traffic data, including detail by

platform and sharing type. SIWOW’s reports are available through an easy-to-use web-

based system, as well as via API. Identify and activate top site advocates by assigning

SIWOW’s iRank to your sites’ users.

1.6.1 Identify and Activate Your Top Site Advocates With iRank

Identify individual advocates based on share volume, size of social graph, relationship,

and volume of return traffic.

Learn what content drives the most shares and traffic.

Reward influencers for desired activities.

Reference: http://www.slideshare.net/stanleydu/siwow-social-ranktechnicalwhitepaper

1.6.2 Social Analytics Report

Total Connected Users

New Users

New Connections by Platform

Newsfeed Posts

Newsfeed Posts by Platform

Status/Activities Updates

Status/Activities Updates by Platform

Status Updates by Platform

Semantical ontology Messages Sent

Semantical ontology Messages Sent by Platform

Referred Traffic

Referred Traffic by Platform

iRank Report

2 E-Commerce Social Graph Products

2.1 Dashboard

Diving into social media monitoring, listening, and engagement begins with the finding

very best platform to suit your needs.

The SIWOW dashboard is a flexible, web-based social media monitoring and

engagement platform that lets you view relevant conversations happening around your

brand and products in real time. We aggregate those conversations – saving you lots of

legwork – and put them into visuals that make analysis and measurement meaningful

and actionable.

Quickly create a profile using the Quickstart tool. Enter your keywords, select analysis

widgets from the extensive gallery, and get started listening in just minutes.

And when you’re ready to engage based on what you learn, we’ve got you covered. Use

the SIWOW Engagement Console to do front-line interaction and put social media

insights on every desk in your company. Assign, route, and tag posts, and respond to

posts from your desktop. Tie all of that activity right back to your SIWOW dashboard to

analyze and report on the impact of your work.

The SIWOW social media monitoring dashboard is built to help you bring social media

intelligence inside your business.

Integrating the use of social media channels into your organization starts with listening.

To define how and where you should be responding, you need to know how and where

people are talking about you. The sheer volume of social media data can be hard to

manage, though, without a proper platform to find and engage discussions that matter

most to you. With SIWOW, you’ll be poised to absorb and act on the most relevant

information people are sharing about your brand, products, competitors, and industry.

The SIWOW dashboard is a complete social media monitoring, engagement, and

workflow management platform created to help you aggregate and analyze the

comments people are making about your brand and products on the web. View trends

and dig deeper into specific posts to get a pulse on how your company is faring online.

2.2 Engagement Console

The SIWOW Engagement Console is the solution to scaling social media engagement

across your organization. This desktop application helps your company listen, engage,

and coordinate your outreach across teams and departments. It’s time to put the social

phone on every desktop in the company. The Engagement Console:

Is a complete real-time social web client (yep, more than Twitter)

Helps you coordinate team social media engagement across the enterprise

Shows SIWOW topic profiles right alongside your personal or corporate Twitter

and Facebook streams

Lets you set one-click workflow for frequently used post routing, assignment, and

classification

Feeds data to your SIWOW dashboard for reporting and analysis

Customers are talking about your business. With SIWOW’s Engagement Console, you

will know what they are saying and have the ability to join the conversation as it happens,

where it’s happening.

The SIWOW Engagement Console gives your company the ability to work collaboratively

across departments to meet the needs of your customers. Your team will now have the

power to coordinate responses, share information, and stay connected.

Your customer service team can answer questions and inquiries while sharing this

information with your sales staff or product development team. The Engagement Console

helps your staff monitor social media conversations and allows them to work together to

ensure that customers receive not just a response, but the right response, each and

every time.

Integrating fully with the SIWOW Dashboard, the Engagement Console allows your team

to generate reports, schedule regular alerts, and send information to team members and

executives using all the power of SIWOW.

The SIWOW Engagement Console allows you to capture conversations from across the

social web and coordinate your social media activities and insights with your team and

stakeholders. The Engagement Console allows you to share what you have learned and

truly bring collaboration to your team’s social media efforts.

2.3 E-Commerce Applications

Crisis Management The Lifecycle of Buzz Uncover Influencers

Benchmark The Competition 360 Degrees of your

Brand

Capture Industry Trends

Social Meets Web Analytics Sales and Lead

Generation

Create a Listening Grid

Track & Measure Community

Engagement

Customer Service

Outreach

Make A Case for Social

Media

Find Your Brand Evangelists Listen When No One’s

Talking

2.3.1 Crisis Management

Help your business prepare and respond to potential threats, misinformation and

negative press. SIWOW6 lets you find conversations in real time, allowing you to respond

quickly and effectively.

2.3.2 The Lifecycle of Buzz

Track the lifecycle of your campaigns, announcements and communication efforts to see

not only what people are saying but how long the conversation lasts.

2.3.3 Uncover Influencers

SIWOW6 helps you find out whose voice carries the most weight in social media. Rate

the relative influence of the people who are talking about your brand online.

2.3.4 Benchmark The Competition

Find out how SIWOW6 can help you keep track of what is being said about your

business and your competitors online.

2.3.5 360 Degrees of your Brand

A brand is the sum of all conversations, and in the fast-moving and dynamic world of

social media, you want to have a handle on how your brand is being perceived out there.

2.3.6 Capture Industry Trends

It’s important for your business to stay several steps ahead of the emerging trends. Keep

an eye on industry trends right along side your brand with SIWOW6.

2.3.7 Social Meets Web Analytics

SIWOW6 can help you find out if your content or the content of others is driving traffic to

your website.

2.3.8 Sales and Lead Generation

Use SIWOW6 to generate leads for your sales team by listening to your prospects and

customers online, and integrate with CRM.

2.3.9 Create a Listening Grid

Communicate internally about responses and engagement, and have up-to-the-minute

notification of happenings in social media that are relevant to you.

2.3.10 Track & Measure Community Engagement

Building an engagement dashboard will help you support and justify your community

engagement efforts, identify where your attention should be spent, and start establishing

a new set of metrics to quantify and qualify the time your company spends in social

media.

2.3.11 Customer Service Outreach

By listening to your customers online you can respond to customer service issues as they

arise and build a relationship with your community.

2.3.12 Make A Case for Social Media

SIWOW6’s analysis widgets will help you show your team members and executives what

people are saying about your organization or industry online and demonstrate

opportunities to interact with these conversations.

2.3.13 Find Your Brand Evangelists

Figure out who’s advocating for your brand online and learn how to interact with and

nurture these evangelists.

2.3.14 Listen When No One’s Talking

Even if people aren’t talking about your organization online yet, using SIWOW6 you’ll find

conversations and communities you should be participating in to spark positive

conversations.

3 Services & Support

At SIWOW, completing your implementation is not enough. We define success by user

participation - increased registrations, sharing, traffic and engagement - and by client

satisfaction.

All SIWOW clients receive unlimited expert consulting services during the implementation

phase, helping each client design the optimal connected experience. A dedicated

Implementation Support Manager heads every SIWOW implementation. We also provide

ongoing optimization consulting and technical support as needed.

SIWOW provides 24/7 technical support by phone for all clients.