SiteSpect Professional Services

Testing Targeting and Personalization

Strategies

Experimental Design and Campaign Development

Web Analytics

Performance Optimization

Mobile App Testing and Omni-channel Campaign Design

Helping you establish and deliver a website optimization program to achieve your business goals

2

Helping you establish and deliver a website optimization program to achieve your business goalsServices OverviewWhen it comes to optimizing your website to increase revenue online traffic and market share the key to success is in an effective sustainable testing program Many companies use a ldquopush and prayrdquo model simply because they lack the staffing expertise andor resources The result Increased revenue risk a ldquoless than greatrdquo customer experience undue burden on stretched resources and missed revenue opportunities

There is a better way A well-run optimization program creates deep and engaging customer experiences and faster more responsive web sites and mobile applications While organizations like yours likely welcome these new opportunities not every company has an optimization strategy in place that delivers all that a great program makes possible

SiteSpect Professional Services can help Our team of experienced experts can help supplement and efficiently ramp your website optimization How We evaluate your current optimization effort relative to peers and competitors review your testing roadmap and assess the resources and expertise of your team Then we build a business case including recommendations for getting started quickly and establishing repeatable processes to help you reach your business objectives The end result Yoursquoll learn more about your customers run more and deeper experiments and make a bigger impact on your retention and conversion ratesmdashall instrumental in increasing your online revenue and market share

Process and DeliverablesAs partners we work together to establish a successful testing program that maximizes ldquovelocity to valuerdquo from the SiteSpect optimization solution Important goals we share in every engagement include

bullEstablish effective procedures and workflows throughout the optimization cycle

bullEmpower your organization with the skills needed to sustain and grow your optimization practice

SiteSpectrsquos Professional Services can deliver more actionable insights from your optimization efforts

3

bullDeliver expert guidance on data interpretation and analysis to ensure timely and actionable decisions are made

bullEstablish and nurture a testing culture that embraces the value of consistent and thoughtful experimentation and targeting

A Full Service SpectrumThe SiteSpect Professional Services team provides you with the informed advice and best practices you need to succeed Our business technical and analytics experts deliver a full lifecycle of servicesmdashnot just to help you get started with a sound strategy but to gain momentum and scale up your testing program as you grow The spectrum of services includes

Testing Targeting and Personalization

Strategies

Experimental Design and Campaign Development

Web Analytics

Performance Optimization

Mobile App Testing and Omni-channel Campaign Design

Service EngagementsSiteSpect starts from where you are in your optimization journey providing tailored offerings at every step Whether you need to fill a resource gap or want fully managed site testing and optimization services engagements typically follow a rigorous five-phase methodology that consistently delivers success

Discovery and Assessment Using a research-driven approach delivered with high-impact test ideas and mockups we hypothesize and document opportunities for achieving key business objectives Further we validate these opportunities using controlled experiments We also conduct a competitive evaluation and usability assessment to identify as many optimization opportunities from as many sources as possible

Prioritize We work with you to develop a test roadmap to manage your test queue and dynamically prioritize tests as your program progresses This approach builds testing momentum and is crucial for planning and executing successful campaigns

Design and Develop Our expert services team including optimization consultants front end designers and web developers assist with experimental design campaign development and quality assurance Working together we enable advanced test designs and use cases that SiteSpect is uniquely capable of quickly executing

Experiment The SiteSpect solution leverages test designs and collects comprehensive data on the behavior of your users and how they respond to campaign variations It also closely monitors the data to ensure integrity and determine whether a sufficient sample has been collected or if any campaign changes are required

SiteSpectrsquos five-phase methodology for site optimization

4

Analyze Once each campaign is completed we analyze the data to fully understand behavioral impact across a number of business critical metrics and segments These Insights improve business decisions provide clear next steps and outline hypotheses for follow-up exploration

Expertise and BenefitsAs the leading provider of website testing optimizing and personalization for digital businesses SiteSpect has more than a decade of experience delivering and managing optimization products and services for clients Whether your goal is to create an advanced optimization program or to fill short-terms staffing gaps your services team will have the strategic consulting background and knowledge of the SiteSpect solution needed to design develop and launch your optimization program in record time

Most importantly to ensure continuity and quality we assign a consistent team of experts for the lifetime of the engagement Maintaining a deep understanding your program and optimization objectives is key to your successmdashand ours

PrOFESSIOnAl SErvIcES TEAM

Manager Client Strategy and Success

Web Optimization Consultants

Advanced Solutions Engineers

OTHEr ArEAS OF ExPErTISE Product training and support

Optimization strategy

Operational coordination

Metric configuration

Campaign development

Quality assurance amp troubleshooting

User experience usability

Advanced analytics

Data mining and visualization

Next Steps SiteSpectrsquos optimization experts can help you create a business case for scaling up your Testing Targeting and Personalization efforts If yoursquod like to speak with a SiteSpect consultant to discuss your requirements and objectives contact us directly at 617-859-1900 You can also read more about professional services on our web site here

wwwsitespectcomwhy-sitespectprofessional-services

Additional information about the SiteSpect solution is found here

httpwwwsitespectcomsolutionstesting

5

About SiteSpectSiteSpect is leading the advancement of testing targeting and personalization software that empowers the worldrsquos most successful digital businesses to drive revenue growth deepen customer engagement and sharpen their competitive edge Only the SiteSpect Digital Optimization Platform enables customers to test the entire user experience from the front-end ldquolook and feelrdquo to the back-end functionality and centrally manage those tests across channels product lines and business units SiteSpectrsquos patented technology and professional services are used by top digital companies such as Wal-Mart Target Eddie Bauer Urban Outfitters Wayfair Trulia Overstockcom and leading financial services and media companies For more information visit wwwsitespectcom or call 617-859-1900

10 Milk Street Suite 820 | Boston Massachusetts 02108 | Tel 617-859-1900 | Email infositespectcom

2

Helping you establish and deliver a website optimization program to achieve your business goalsServices OverviewWhen it comes to optimizing your website to increase revenue online traffic and market share the key to success is in an effective sustainable testing program Many companies use a ldquopush and prayrdquo model simply because they lack the staffing expertise andor resources The result Increased revenue risk a ldquoless than greatrdquo customer experience undue burden on stretched resources and missed revenue opportunities

There is a better way A well-run optimization program creates deep and engaging customer experiences and faster more responsive web sites and mobile applications While organizations like yours likely welcome these new opportunities not every company has an optimization strategy in place that delivers all that a great program makes possible

SiteSpect Professional Services can help Our team of experienced experts can help supplement and efficiently ramp your website optimization How We evaluate your current optimization effort relative to peers and competitors review your testing roadmap and assess the resources and expertise of your team Then we build a business case including recommendations for getting started quickly and establishing repeatable processes to help you reach your business objectives The end result Yoursquoll learn more about your customers run more and deeper experiments and make a bigger impact on your retention and conversion ratesmdashall instrumental in increasing your online revenue and market share

Process and DeliverablesAs partners we work together to establish a successful testing program that maximizes ldquovelocity to valuerdquo from the SiteSpect optimization solution Important goals we share in every engagement include

bullEstablish effective procedures and workflows throughout the optimization cycle

bullEmpower your organization with the skills needed to sustain and grow your optimization practice

SiteSpectrsquos Professional Services can deliver more actionable insights from your optimization efforts

3

bullDeliver expert guidance on data interpretation and analysis to ensure timely and actionable decisions are made

bullEstablish and nurture a testing culture that embraces the value of consistent and thoughtful experimentation and targeting

A Full Service SpectrumThe SiteSpect Professional Services team provides you with the informed advice and best practices you need to succeed Our business technical and analytics experts deliver a full lifecycle of servicesmdashnot just to help you get started with a sound strategy but to gain momentum and scale up your testing program as you grow The spectrum of services includes

Testing Targeting and Personalization

Strategies

Experimental Design and Campaign Development

Web Analytics

Performance Optimization

Mobile App Testing and Omni-channel Campaign Design

Service EngagementsSiteSpect starts from where you are in your optimization journey providing tailored offerings at every step Whether you need to fill a resource gap or want fully managed site testing and optimization services engagements typically follow a rigorous five-phase methodology that consistently delivers success

Discovery and Assessment Using a research-driven approach delivered with high-impact test ideas and mockups we hypothesize and document opportunities for achieving key business objectives Further we validate these opportunities using controlled experiments We also conduct a competitive evaluation and usability assessment to identify as many optimization opportunities from as many sources as possible

Prioritize We work with you to develop a test roadmap to manage your test queue and dynamically prioritize tests as your program progresses This approach builds testing momentum and is crucial for planning and executing successful campaigns

Design and Develop Our expert services team including optimization consultants front end designers and web developers assist with experimental design campaign development and quality assurance Working together we enable advanced test designs and use cases that SiteSpect is uniquely capable of quickly executing

Experiment The SiteSpect solution leverages test designs and collects comprehensive data on the behavior of your users and how they respond to campaign variations It also closely monitors the data to ensure integrity and determine whether a sufficient sample has been collected or if any campaign changes are required

SiteSpectrsquos five-phase methodology for site optimization

4

Analyze Once each campaign is completed we analyze the data to fully understand behavioral impact across a number of business critical metrics and segments These Insights improve business decisions provide clear next steps and outline hypotheses for follow-up exploration

Expertise and BenefitsAs the leading provider of website testing optimizing and personalization for digital businesses SiteSpect has more than a decade of experience delivering and managing optimization products and services for clients Whether your goal is to create an advanced optimization program or to fill short-terms staffing gaps your services team will have the strategic consulting background and knowledge of the SiteSpect solution needed to design develop and launch your optimization program in record time

Most importantly to ensure continuity and quality we assign a consistent team of experts for the lifetime of the engagement Maintaining a deep understanding your program and optimization objectives is key to your successmdashand ours

PrOFESSIOnAl SErvIcES TEAM

Manager Client Strategy and Success

Web Optimization Consultants

Advanced Solutions Engineers

OTHEr ArEAS OF ExPErTISE Product training and support

Optimization strategy

Operational coordination

Metric configuration

Campaign development

Quality assurance amp troubleshooting

User experience usability

Advanced analytics

Data mining and visualization

Next Steps SiteSpectrsquos optimization experts can help you create a business case for scaling up your Testing Targeting and Personalization efforts If yoursquod like to speak with a SiteSpect consultant to discuss your requirements and objectives contact us directly at 617-859-1900 You can also read more about professional services on our web site here

wwwsitespectcomwhy-sitespectprofessional-services

Additional information about the SiteSpect solution is found here

httpwwwsitespectcomsolutionstesting

5

About SiteSpectSiteSpect is leading the advancement of testing targeting and personalization software that empowers the worldrsquos most successful digital businesses to drive revenue growth deepen customer engagement and sharpen their competitive edge Only the SiteSpect Digital Optimization Platform enables customers to test the entire user experience from the front-end ldquolook and feelrdquo to the back-end functionality and centrally manage those tests across channels product lines and business units SiteSpectrsquos patented technology and professional services are used by top digital companies such as Wal-Mart Target Eddie Bauer Urban Outfitters Wayfair Trulia Overstockcom and leading financial services and media companies For more information visit wwwsitespectcom or call 617-859-1900

10 Milk Street Suite 820 | Boston Massachusetts 02108 | Tel 617-859-1900 | Email infositespectcom

3

bullDeliver expert guidance on data interpretation and analysis to ensure timely and actionable decisions are made

bullEstablish and nurture a testing culture that embraces the value of consistent and thoughtful experimentation and targeting

A Full Service SpectrumThe SiteSpect Professional Services team provides you with the informed advice and best practices you need to succeed Our business technical and analytics experts deliver a full lifecycle of servicesmdashnot just to help you get started with a sound strategy but to gain momentum and scale up your testing program as you grow The spectrum of services includes

Testing Targeting and Personalization

Strategies

Experimental Design and Campaign Development

Web Analytics

Performance Optimization

Mobile App Testing and Omni-channel Campaign Design

Service EngagementsSiteSpect starts from where you are in your optimization journey providing tailored offerings at every step Whether you need to fill a resource gap or want fully managed site testing and optimization services engagements typically follow a rigorous five-phase methodology that consistently delivers success

Discovery and Assessment Using a research-driven approach delivered with high-impact test ideas and mockups we hypothesize and document opportunities for achieving key business objectives Further we validate these opportunities using controlled experiments We also conduct a competitive evaluation and usability assessment to identify as many optimization opportunities from as many sources as possible

Prioritize We work with you to develop a test roadmap to manage your test queue and dynamically prioritize tests as your program progresses This approach builds testing momentum and is crucial for planning and executing successful campaigns

Design and Develop Our expert services team including optimization consultants front end designers and web developers assist with experimental design campaign development and quality assurance Working together we enable advanced test designs and use cases that SiteSpect is uniquely capable of quickly executing

Experiment The SiteSpect solution leverages test designs and collects comprehensive data on the behavior of your users and how they respond to campaign variations It also closely monitors the data to ensure integrity and determine whether a sufficient sample has been collected or if any campaign changes are required

SiteSpectrsquos five-phase methodology for site optimization

4

Analyze Once each campaign is completed we analyze the data to fully understand behavioral impact across a number of business critical metrics and segments These Insights improve business decisions provide clear next steps and outline hypotheses for follow-up exploration

Expertise and BenefitsAs the leading provider of website testing optimizing and personalization for digital businesses SiteSpect has more than a decade of experience delivering and managing optimization products and services for clients Whether your goal is to create an advanced optimization program or to fill short-terms staffing gaps your services team will have the strategic consulting background and knowledge of the SiteSpect solution needed to design develop and launch your optimization program in record time

Most importantly to ensure continuity and quality we assign a consistent team of experts for the lifetime of the engagement Maintaining a deep understanding your program and optimization objectives is key to your successmdashand ours

PrOFESSIOnAl SErvIcES TEAM

Manager Client Strategy and Success

Web Optimization Consultants

Advanced Solutions Engineers

OTHEr ArEAS OF ExPErTISE Product training and support

Optimization strategy

Operational coordination

Metric configuration

Campaign development

Quality assurance amp troubleshooting

User experience usability

Advanced analytics

Data mining and visualization

Next Steps SiteSpectrsquos optimization experts can help you create a business case for scaling up your Testing Targeting and Personalization efforts If yoursquod like to speak with a SiteSpect consultant to discuss your requirements and objectives contact us directly at 617-859-1900 You can also read more about professional services on our web site here

wwwsitespectcomwhy-sitespectprofessional-services

Additional information about the SiteSpect solution is found here

httpwwwsitespectcomsolutionstesting

5

About SiteSpectSiteSpect is leading the advancement of testing targeting and personalization software that empowers the worldrsquos most successful digital businesses to drive revenue growth deepen customer engagement and sharpen their competitive edge Only the SiteSpect Digital Optimization Platform enables customers to test the entire user experience from the front-end ldquolook and feelrdquo to the back-end functionality and centrally manage those tests across channels product lines and business units SiteSpectrsquos patented technology and professional services are used by top digital companies such as Wal-Mart Target Eddie Bauer Urban Outfitters Wayfair Trulia Overstockcom and leading financial services and media companies For more information visit wwwsitespectcom or call 617-859-1900

10 Milk Street Suite 820 | Boston Massachusetts 02108 | Tel 617-859-1900 | Email infositespectcom

4

Analyze Once each campaign is completed we analyze the data to fully understand behavioral impact across a number of business critical metrics and segments These Insights improve business decisions provide clear next steps and outline hypotheses for follow-up exploration

Expertise and BenefitsAs the leading provider of website testing optimizing and personalization for digital businesses SiteSpect has more than a decade of experience delivering and managing optimization products and services for clients Whether your goal is to create an advanced optimization program or to fill short-terms staffing gaps your services team will have the strategic consulting background and knowledge of the SiteSpect solution needed to design develop and launch your optimization program in record time

Most importantly to ensure continuity and quality we assign a consistent team of experts for the lifetime of the engagement Maintaining a deep understanding your program and optimization objectives is key to your successmdashand ours

PrOFESSIOnAl SErvIcES TEAM

Manager Client Strategy and Success

Web Optimization Consultants

Advanced Solutions Engineers

OTHEr ArEAS OF ExPErTISE Product training and support

Optimization strategy

Operational coordination

Metric configuration

Campaign development

Quality assurance amp troubleshooting

User experience usability

Advanced analytics

Data mining and visualization

Next Steps SiteSpectrsquos optimization experts can help you create a business case for scaling up your Testing Targeting and Personalization efforts If yoursquod like to speak with a SiteSpect consultant to discuss your requirements and objectives contact us directly at 617-859-1900 You can also read more about professional services on our web site here

wwwsitespectcomwhy-sitespectprofessional-services

Additional information about the SiteSpect solution is found here

httpwwwsitespectcomsolutionstesting

5

About SiteSpectSiteSpect is leading the advancement of testing targeting and personalization software that empowers the worldrsquos most successful digital businesses to drive revenue growth deepen customer engagement and sharpen their competitive edge Only the SiteSpect Digital Optimization Platform enables customers to test the entire user experience from the front-end ldquolook and feelrdquo to the back-end functionality and centrally manage those tests across channels product lines and business units SiteSpectrsquos patented technology and professional services are used by top digital companies such as Wal-Mart Target Eddie Bauer Urban Outfitters Wayfair Trulia Overstockcom and leading financial services and media companies For more information visit wwwsitespectcom or call 617-859-1900

10 Milk Street Suite 820 | Boston Massachusetts 02108 | Tel 617-859-1900 | Email infositespectcom

5

About SiteSpectSiteSpect is leading the advancement of testing targeting and personalization software that empowers the worldrsquos most successful digital businesses to drive revenue growth deepen customer engagement and sharpen their competitive edge Only the SiteSpect Digital Optimization Platform enables customers to test the entire user experience from the front-end ldquolook and feelrdquo to the back-end functionality and centrally manage those tests across channels product lines and business units SiteSpectrsquos patented technology and professional services are used by top digital companies such as Wal-Mart Target Eddie Bauer Urban Outfitters Wayfair Trulia Overstockcom and leading financial services and media companies For more information visit wwwsitespectcom or call 617-859-1900

10 Milk Street Suite 820 | Boston Massachusetts 02108 | Tel 617-859-1900 | Email infositespectcom