Sites.hofstra.edu · aging Brand Portfolios: Why Leaders Do What They Do." Journal of Advertising...

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Transcript of Sites.hofstra.edu · aging Brand Portfolios: Why Leaders Do What They Do." Journal of Advertising...

Page 1: Sites.hofstra.edu · aging Brand Portfolios: Why Leaders Do What They Do." Journal of Advertising Research 39, I (1999), 51—66. LEEFI-ANG, PETER S. H., and JAN C. REUIJL. "Advertising
Page 2: Sites.hofstra.edu · aging Brand Portfolios: Why Leaders Do What They Do." Journal of Advertising Research 39, I (1999), 51—66. LEEFI-ANG, PETER S. H., and JAN C. REUIJL. "Advertising
Page 3: Sites.hofstra.edu · aging Brand Portfolios: Why Leaders Do What They Do." Journal of Advertising Research 39, I (1999), 51—66. LEEFI-ANG, PETER S. H., and JAN C. REUIJL. "Advertising
Page 4: Sites.hofstra.edu · aging Brand Portfolios: Why Leaders Do What They Do." Journal of Advertising Research 39, I (1999), 51—66. LEEFI-ANG, PETER S. H., and JAN C. REUIJL. "Advertising
Page 5: Sites.hofstra.edu · aging Brand Portfolios: Why Leaders Do What They Do." Journal of Advertising Research 39, I (1999), 51—66. LEEFI-ANG, PETER S. H., and JAN C. REUIJL. "Advertising
Page 6: Sites.hofstra.edu · aging Brand Portfolios: Why Leaders Do What They Do." Journal of Advertising Research 39, I (1999), 51—66. LEEFI-ANG, PETER S. H., and JAN C. REUIJL. "Advertising
Page 7: Sites.hofstra.edu · aging Brand Portfolios: Why Leaders Do What They Do." Journal of Advertising Research 39, I (1999), 51—66. LEEFI-ANG, PETER S. H., and JAN C. REUIJL. "Advertising
Page 8: Sites.hofstra.edu · aging Brand Portfolios: Why Leaders Do What They Do." Journal of Advertising Research 39, I (1999), 51—66. LEEFI-ANG, PETER S. H., and JAN C. REUIJL. "Advertising
Page 9: Sites.hofstra.edu · aging Brand Portfolios: Why Leaders Do What They Do." Journal of Advertising Research 39, I (1999), 51—66. LEEFI-ANG, PETER S. H., and JAN C. REUIJL. "Advertising
Page 10: Sites.hofstra.edu · aging Brand Portfolios: Why Leaders Do What They Do." Journal of Advertising Research 39, I (1999), 51—66. LEEFI-ANG, PETER S. H., and JAN C. REUIJL. "Advertising
Page 11: Sites.hofstra.edu · aging Brand Portfolios: Why Leaders Do What They Do." Journal of Advertising Research 39, I (1999), 51—66. LEEFI-ANG, PETER S. H., and JAN C. REUIJL. "Advertising
Page 12: Sites.hofstra.edu · aging Brand Portfolios: Why Leaders Do What They Do." Journal of Advertising Research 39, I (1999), 51—66. LEEFI-ANG, PETER S. H., and JAN C. REUIJL. "Advertising

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