Sitemap to success

amanda blum@[email protected]

I went to risd but you wouldn’t know that from this presentation.

My bad.

#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com

Preso F.A.Q.

•Yes. Slides will be available on slideshare. In 10 minutes. I promise. Really. Yes, I’m serious. And honest. Dude, I swear. slideshare.net/hzp

•I really do try not to curse.

•No, I really haven’t a clue why camps continue to allow me to speak.

•Current dev track: front end mgmt. (looks cool.)

•Of course its mine. WHY would anyone do this to their hair on purpose?

Sitemap to Success

A lame ass title, but we’re on our way to awesome.


How websites are born…


functionality Bad ass (or just bad) design

Developers think like this:


Designers think like this:


Everyone issellingsomething


step 1:


What do you do

I’m superman

It’s all about the codpiece

I’m the dude that’s gonna save your ass

I’m a commoncitizen who helps maintain peace & order in Gothamthrough feats of superhuman strength.

What do you do?:

To (target market), (name of org) provides (services) by (unique methods) for (results).


step 2:


Define your visitors


step 2: Define your visitors

Potential

customers/clients

return customers

Suppliers

potential suppliers

Press

Wholesalers

Staff

potential staff


step 2: Define your visitors

Potential

customers/clients

return customers

Suppliers

potential suppliers

Press

Wholesalers

Staff

potential staff

IE6 Users


step 2: Superman

Potential

clients

return clients

Gov’t agencies

press

Concerned citizens

Rival superheros

Career day organizers

Friends & family

Competitors (villians)

step 3:


Define “success points”On your site


step 3: Superman

Potential

clients

return clients

Gov’t agencies

press

Concerned citizens

Fellow superheros


Friends & family

competition (villians)

Request help

Corporate account

Contact form

Press ready

photos/bio

Donate button

Union information

Sched. appt

Blog

big screw you sign

step 4:


Create a path to buy

The Four Questions:

1. Why do I want crap?2. Why do I want *your* crap?3. What’s your process to give me crap?4. Give me crap.



step 4: Superman

Potential

clients

return clients

Gov’t agencies

press

Concerned citizens

Fellow superheros


Friends & family


Request help

Corporate account signup

Contact form

Press ready photos/

bio/press contact

Donate button

Union information

Sched. appt

Blog

big screw you sign

Why do I need help?

Why do I want YOUR help?

How does

Your help Work ?

Features/benefits

Of corp acct Cost/FAQ

Why you should Subcontract help

Why you should work w Superman

Service costs

Why citizens need superheroes

How Superman helps Gotham

How Superman FoundationUses funds

Why you need

unions

Why you want To join the SuperheroesUnion

Dues/benefits/annualretreat

Superheroes inspire kids & scare them straight

Superman is a great speaker

Speaking topics

Activate spam bomb,

Autosend email to local

hooker service to seduce

villian’s girlfriend

IE6 users

step 5:


Revel in sitemap. Go eat ice cream.

Actual step 5:


Find the overlaps

Why do I need help?


step 4: Superman

Potential

clients

return clients

Gov’t agencies

press

Concerned citizens

Fellow superheros


Friends & family


Request help

Corporate account signup

Contact form

Press ready photos/

bio/press contact

Donate button

Union information

Sched. appt

Blog

big screw you sign,

Why do I want YOUR help?

How does

Your help Work ?

Features/benefits

Of corp acct Cost/FAQ

Why you should Subcontract help

Why you should work w Superman

Service costs

Why citizens need superheroes

How Superman helps Gotham

How Superman FoundationUses funds

Why you need

unions

Why you want To join the SuperheroesUnion

Dues/benefits/annualretreat

Superheroes inspire kids & scare them straight

Superman is awesome

Speaking topics

Activate spam bomb,

Autosend email to local

hooker service to seduce

villians girlfriend

IE6 users

step 5:


Superman

Homepage

Marketing message, calloutsreturn clients, Gov’t agencies, Fellow superheroes,, Career day organizers, Friends & family, competitors

Superheroes r awesome Superman rocks Services Contact

For citizens

For gov’t agencies

For schools

Help Services

Corp Accounts

Superman Foundation

Contact Form

Appt. Sched.

Press

Blog

Union Screw You Page

step 6:


Determine what’s copywhat’s graphicwhat’s pluginwhat’s sidebar

What’s missing

1. About me page2. Testimonials3. Cute puppies4. Vague, unhelpful titles 5. Picture/video pages6. Advertising7.Roadblocks


What’s actually there

1. Fewer pages2. Less copy 3. Icons, graphics, visualizations4. Clear branding5. Calls to action


Yeah, yeah. I was getting to it.

1. Sidebars2. Footers3. Title/Description4. Author display5. Dynamic Content Gallery6. Gravity Forms7. Quotations Plugin


step 7:


Measure it. Test it.

step 8:


Get paid.


Get paid.

step 8:


Get paid.


On behalf of myself & Lucy the Wonderdoberman, we thank you and

#unicornsalute you

amanda blum@howlingzoeamanda@howlingzoe.comareyousociallyacceptable.comspeakerrate.com >amandablum


Sitemap to success

Education

Transcript of Sitemap to success