Deploying the Sitecore Experience Cloud on

Microsoft Azure enables organizations to accelerate

time to market and reduce total cost of ownership

as they deliver personalized digital experiences

across every touchpoint or channel in real time.

Sitecore Experience Cloud™ on Microsoft AzureThe power of digital marketing

with the speed and scale of cloud

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SITECORE EXPERIENCE CLOUD ON MICROSOFT AZURE

The power of Sitecore with the speed and scale of Microsoft Azure

In today’s competitive drive for customer attention, every millisecond matters.

Companies are turning to cloud technologies and flexible digital experience

platforms to quickly launch, deploy, and scale marketing programs and

campaigns in minutes—not days, weeks, or months.

The power of two: Sitecore Experience Cloud™ and Microsoft Azure

With the hundreds of digital marketing and cloud technologies available today,

it can be challenging to choose the right cloud infrastructure and marketing

tools that deliver great results. The combination of the Sitecore Experience

Cloud and Microsoft Azure outperform and outpace other offerings. Pairing

Sitecore’s industry-leading content management system and digital marketing

and commerce platforms (together called Sitecore Experience Cloud) with the

reliability, speed, and scale of Microsoft Azure gives brands the ultimate market

advantage to deliver highly personalized digital experiences.

Personalized content at scale

With Sitecore Experience Cloud on Microsoft Azure, you can manage a global

organization and marketing operation with multiple sites, stores, regions, and

languages in a platform-as-a-service (PaaS) environment. Sitecore’s robust

content management, digital marketing, and commerce platforms allow

you to develop and share content across hundreds of sites with a consistent

experience—regardless of language, location, or device. And because our

system decouples content from presentation, your content looks good wherever

it’s consumed.

At the heart of Sitecore Experience Cloud on Microsoft Azure is the Sitecore®

Experience Database™ (xDB), a data repository that collects all your visitors’

interaction data. Utilizing Sitecore xConnect and Federated Experience

Manager, you can extend tracking to all digital channels. Easily overcome data

silos and combine data from email, search, social, CRM, and other sources with

the interaction data from your site. And as your customer base and customer

interaction data increase, you will be able to draw ever-increasing contextual

insights about how each individual visitor experiences your brand. To maximize

the relevance of these experiences, you will need highly scalable storage for your

customer interaction data. Microsoft Azure can provide the storage capacity

to scale with the growth of xDB for capturing this data to deliver the right

experiences at the right time.

Analyze and optimize every interaction

Through the data repository of the Sitecore Experience Database and scalability

provided by Microsoft Azure, Sitecore can provide insights with greater accuracy

at speed. Sitecore Cortex™, Sitecore’s native machine learning tool, is constantly

learning from xDB data to provide insights that will almost instantly improve

your customer experience. However, the best part is that with Microsoft Azure

you don’t have to worry about these processes affecting the performance of

your site. Combining Sitecore Cortex with existing Sitecore digital marketing

capabilities means companies can:

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SITECORE EXPERIENCE CLOUD ON MICROSOFT AZURE

• Show more relevant content with automated personalization recommendations

• Align visitor desires with their experience using predictive outcomes

• Match your message to your segment with segmentation recommendations

• Enhance search and SEO capabilities with content tagging

• Continuously learn from your customer data with scalable data processing

With Sitecore Experience Cloud on Microsoft Azure, you will always be able

to deliver a fast, relevant experience to your customers that scales to meet the

needs of your organization.

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Deliver content to any device, any channel automatically

Syndicate content on any platform running JavaScript and utilize the full power

of Sitecore’s digital marketing tools by building on Sitecore Omni™. Within

the Sitecore Experience Cloud on Microsoft Azure, Sitecore Omni enables

organizations to deliver the same seamless experience no matter the device—all

with the speed of Microsoft Azure. Whether you’re delivering an experience

through email, mobile, and web applications, social media, IoT, virtual reality, or

even offline marketing content, Sitecore Experience Cloud on Microsoft Azure

consistently delivers omnichannel experiences for optimized results.

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SITECORE EXPERIENCE CLOUD ON MICROSOFT AZURE

Get to market faster and scale confidently with Microsoft Azure

Sitecore Experience Cloud can deploy on Azure in minutes, so there’s no more

waiting. Use Azure Marketplace to click and deploy a Sitecore environment in

minutes for extremely fast-turn projects. Or use Azure Resource Management

templates to set up additional customized websites and databases quickly. Easily

scale up to add more power (e.g., CPU, RAM), or scale out automatically by adding

instances using rules. With Sitecore Experience Cloud on Microsoft Azure, it’s

never been simpler to get to market with speed and ease and to scale on demand.

You can deploy Sitecore Experience Cloud on Microsoft Azure through a variety

of approaches, giving your team complete freedom and control:

• Deploy yourself into your own Microsoft Azure subscription

• Let Sitecore manage your environment with our Managed Cloud offering

• Work with your preferred Sitecore Solution Partner

Managed Cloud Standard and Managed Cloud Premium

Both service levels provide extensive coverage, have dedicated technical

account management and offer advanced infrastructure services for customers

that need increased operational support and higher levels of security.

With our Premium offering, we partner with a third-party provider to ensure

the service tier meets the needs of larger organizations with demanding

infrastructure requirements. It also includes architectural guidance and a higher

level of responsive customer support.

Privacy and GDPR

Whether you deploy it on premises or on Microsoft Azure, Sitecore Experience

Cloud incorporates a number of privacy-by-design and privacy-by-default

principles as well as new features. These include support for anonymizing data

and the ability to annotate data and treat it as sensitive, depending on your needs

and your configuration choices. With ongoing releases, Sitecore is committed to

providing additional privacy controls and out-of-the-box features that can assist

you in planning for GDPR compliance.

Learn more about how to leverage Sitecore Experience Cloud on Microsoft Azure.

Sitecore and Microsoft

Partners for more than a decade, Sitecore and Microsoft:

• Have jointly enabled more than 500 customers in over 50 countries around the world

• Share over 1,000 solution partners that assist in implementation and more than 18,000 Microsoft and Sitecore developers

• Are partners in engineering, development, sales, and marketing

Sitecore is an award-winning Microsoft Gold Certified, Global ISV partner—a top preferred partner for

enterprise-grade digital marketing projects.

Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers

to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands—including American Express, Carnival Cruise Lines, Dow

Chemical, and L’Oréal—have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Published 03/19. © 2001-2019 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.