Sitecore. Digital Marketing System. Use Cases. Namics.
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Sitecore. Digital Marketing System. Use Cases. Namics. Eva Zuggal. Consultant. Oliver Raduner. Project Manager. 11. Dezember 2012
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Transcript of Sitecore. Digital Marketing System. Use Cases. Namics.
Sitecore. Digital Marketing System. Use Cases. Namics.
Eva Zuggal. Consultant.Oliver Raduner. Project Manager.
11. Dezember 2012
Namics.
Agenda.
Holiday Houses
Mobile
Insurance
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Namics.
Holiday Houses.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Namics.
Resolve Geographical IP of UserExample
Switzerland Russia
Use Cases. Holiday Houses.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Namics.
Resolve Geographical IP of UserConfiguration Requirements
Build a Contact Teaser for each Region (CH/RU)
Configure a Condition on the Teaser Placeholder
Use Cases. Holiday Houses.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Namics.
Questionnaire/support notice if applicableExample
How did you enjoy your stay? Problems finding offers?
Use Cases. Holiday Houses.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
User who returns to the Site after a successful booking (triggered Goal).
User who returns to the Site without having a completed booking on his previous visits.
Namics.
Questionnaire/support notice if applicableConfiguration Requirements
Use Cases. Holiday Houses.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Configure Site Goals & Rules
Goals can be triggered by user, eg. when visiting a particular page (booking confirmation)
Rules can be used to identify a returning visitor and to check his/her activities, which are saved inside the visitor profile
Namics.
Automatic seasonal CampaignsExample
Use Cases. Holiday Houses.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
March – May June – August
September – November December – February
Namics.
Automatic seasonal CampaignsConfiguration Requirements
There are many different solutions to realize seasonal offers.
The DMS offers Marketing Campaigns, which can be triggered based on a date:
Use Cases. Holiday Houses.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Namics.
Adapt to Google Search QueriesExample
“Mountainbike in France” “Beach Holidays with Dog”
Use Cases. Holiday Houses.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Search terms
Namics.
Adapt to Google Search QueriesConfiguration Requirements
Define a Conditional Rule in the Marketing Center
Configure Outputs triggered by these rules
Use Cases. Holiday Houses.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Namics.
Further possible Use Cases that would add value
Show destination related information, eg. Weather or Events
Notice visitor about booking availability of a previously viewed or favoured object
Send target audience specific Mailings
Automatically optimize placing of Teasers and interesting destinations/offers according to the visitor’s behaviour
Show popular destinations of people from the same country
Use Cases. Holiday Houses.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Namics.
Mobile.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Namics.
Adapt Teaser to Google Search QueriesCustomer searching for a NOKIA C2-01
Use Cases. Mobile.
Sitecore. Digital Marketing System. Use Cases.
Nokia C2-01
Prerequisite:
Delivered key words from Google
Namics.
Behavioral TargetingCustomer looking for a new smartphone
Use Cases. Mobile.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Namics.
Behavioral TargetingMonitor behavior & collect information
Use Cases. Mobile.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Namics.
Behavioral Targeting Use the information and personalize teaser accordingly (e.g. on home)
Use Cases. Mobile.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Get 5% discount todaywhite iPhone 5 (16 GB)
iPhone 5accessories
Namics.
Insurance.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Namics.
«Teaser» PersonalizationResolve GeopIP of user and personalize contact teaser accordingly
Use Cases. Insurance.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Namics.
«Teaser» PersonalizationIn case no agency can be found / offices closed – offer search by postcode
Use Cases. Insurance.
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
Namics.
DMS – fulfill customer wishes.
[email protected] [email protected]
© Namics
11. April 2023 Sitecore. Digital Marketing System. Use Cases.
