Site Search Best Practices

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Copyright © 2016 Coveo Solutions Inc. All rights reserved. Proprietary and CONFIDENTIAL Marie-Michele Caron Director, Strategic alliances [email protected] Key capabilities & smart approaches for delivering high-impact search on your Sitecore site Paul Sheridan Sales Engineer [email protected] Being the best: 5 best practices for website search

Transcript of Site Search Best Practices

Page 1: Site Search Best Practices

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Marie-Michele Caron

Director, Strategic alliances

[email protected]

Key capabilities & smart approaches for delivering high-impact search on your Sitecore site

Paul Sheridan

Sales Engineer

[email protected]

Being the best: 5 best practices for website search

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Your Customers Expect a Good Search Experience

Visitors that perform a search

CONVERT

MORE OFTENthan thosethat don’t.

5x

Visitors that search spend

MORETIME-ON-SITE

than thosethat don’t.

48%

ONLY

of companieshave resources

dedicated toOPTIMIZINGsite search.

15%And

NEGLECTsite searchaltogether.

42%

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search box prominent, simple and smart.

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1 SEARCHBOX

2 SEARCHPAGE

3 SEARCHDRIVEN

4 SEARCHANALYTICS

5 RELEVANCYTUNING

Deliver the most relevant results first & make it easy for visitors to navigate.

Go beyond the search box with search-driven components.

Understand what your visitors are telling you with search analytics.

Be relevant to each unique visitor.

Mastering Site Search Best Practices

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1

Make your search box prominent, simple & smart.

SEARCH BOX

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DID YOU KNOW?

20%Increased conversions

when a major e-retailer increased the SIZE and PROMINENCE

of its search box.

of site users use the search box FIRST when

looking for a product or category.

43%

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PROMINENT

W I D E

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AUTOMATICRELEVANT QUERIES

UNDERSTANDS COMMON MISSPELLINGS

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SUGGEST RELEVANT CONTENT

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2

Deliver the most relevant results first& make it easy for visitors to navigate.

SEARCH PAGE

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RELEVANT FACETS

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USE FACETSSPARINGLY ON

MOBILE DEVICES

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AUTOMATICALLY SORT BY REVELANCE

PROMOTERELEVANTRESULTSFIRST

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Leverage content wherever it resides

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FORUMSLEGACY

SITES

CRM

PRODUCTCATALOGS

DAM

EVERYTHING NEEDS TO BE SEARCHABLE▶ CMS content

▶ Product Catalogs

▶ Document Management Systems

▶ 3rd party sites..

If our users cannot find the content they need when they need it, then the value of that content drops to zero.

JOAN STILLER | Project Manager, Think Mutual Bank

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3

Go beyond the search box with search-driven components.

SEARCH DRIVEN

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SUGGESTED CONTENTDYNAMICALLY POPULATEDBY SEARCH

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RELEVANT RESULTSWITHOUT A USER QUERY

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RELEVANT FACETSACCELERATES ENGAGEMENT

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Search results can be as dynamic as your content.Use search to drive your listing pages.

Offer facets to filter search & navigate search driven content.

Leverage all the “contextual clues” you can.

CONTEXTUAL CLUES

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3. Search Driven Content Pages

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Understand what your visitors are telling you with search analytics.

SEARCH ANALYTICS

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ANALYZE & UNDERSTAND

SEARCH BEHAVIOR

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IDENTIFY CONTENT GAPS

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UNDERSTANDWHAT YOUR

VISITORS FIND RELEVANT

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Be relevant to each unique visitor.

RELEVANCY TUNING

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Manual Tuning

Boosting & Ranking Rules

Promote / Demote Content

Act on the insights you collect.

PROMOTECONTENT OR

PRODUCTS

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Self-Learning Search powered by Reveal

★ Understands user Intent

★ Powered by Machine-Learning

★ Always learn and improve

★ Leverages Usage Analytics data

★ APIs to support multiple use cases

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Analyzessearch activity

Learnswhat drives

success

Optimizesresults for future users

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Coveo Intelligent Search

The best information. Every time,everywhere, for everyone.

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1,500+Installs

100+SI partners

As of September 2015

300+Sitecore Installs

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logo logo logo logo logo logo

logo logo logo logo logo logo

logo logo logo logo logo logo

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Professional Services

Global Intranet Deployments

Computer devices & software

Powerful and Intuitive Search UI

Energy

Website search & Usage of Content Cards

Automation

Search Driven website experience and usage of Rule Based Editor

Telecommunication

Website Search

Consumer Goods

Website Search

Insurances

Fast Search Replacement, Intranet Search

Wireless & Mobile communication

Website Search

Semi conductor

Website Search

Management Consulting

Website search and portal

Pharmaceutical

Free Version for 1 year

Energy

Website Search

Non for Profit

Website Search

Communication

Website Search

Military Equipment

Website Search

Chemical

Website Search

Healthcare

Geolocalization & Unique search UI

Website Search

Website Search

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COVEO FOR SITECORE – 100+ PARTNERS30

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Get the industry’s most advance Sitecore search solution for free

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1 BRING SITE SEARCH TO YOUR SITE

2 TALK WITH A SITE SEARCH EXPERT

3 LEARN MOREABOUT SITE SEARCH

Contact us to arrange a complimentary session with a site search expert

Find a ask a question, find a partner, and more on our website.

Next Steps

[email protected] www.coveo.com/sitecore