Sita govtech 2014 final

2014Advertising | Branding | Strategy | Multimedia | Signage

SITA GovTechA Government [Em]poweredby Technology

Imagine the possibilities...

01INTRODUCTIONAbout GovtechThe Brief


ABOUT GOVTECH

GovTech is SITA's 9th annual GovTech conference, now firmlyestablished as South Africa’s premier event for key stakeholdersinvolved in public sector ICT.

GovTech underscores the State IT Agency's commitment to providean ICT thought leadership platform that not only showcases the latest technologies, solutions and trends, but also brings together diverse stakeholders across the public and private sectors.

THE GOVTECH VISION

A world-class ICT thought leadership platform and South Africa'spre-eminent public sector technology learning event aimed atpromoting knowledge sharing and fostering dialogue among ICT roleplayers who share a common interest in transforming government.

GOVTECH OBJECTIVES

• Establishing an ongoing public-private sector dialogue for success• Providing a platform for information-sharing between all spheres of government and industry• Profiling successful ICT initiatives undertaken across the public sector in South Africa• Presenting global best practices and proven solutions to key public sector challenges• Facilitating the discovery of new and innovative technologies used to serve citizens better• Supporting the transformation and modernisation of the public sector through ICT• Contributing to the future of public sector ICT Theme - Government (EM)POWERED by Technology

The theme for GovTech 2014 will focus on unlocking the power of ICTto empower the individual in public service delivery, by celebratingsuccesses, showcasing achievements and recognising progress. It willprovide a stimulating and informative centre for debate, and witheminent speakers, expert presentations and key suppliers all inattendance, delegates can identify excellent solutions to all publicsector IT needs.

INTRODUCTIONINTRODUCTION

The BriefPlease prepare a concept design for this year’s theme.The image/visual/graphic execution of the theme should depict the following:-

o Government’s future use of cutting edge technologyo How citizens can benefit from a technologically advanced governmento Use current IT/Technology imagery and show evolution of technology from current to the future

The theme for this year is Empowered Government.

Join us at the Durban International Convention Centre, from the02 - 05 November 2014, where more than 1200 key public sector ITprofessionals will attend GovTech 2014 to discuss and debate theeffectiveness and value that ICT can deliver.Who will attend?

GovTech is targeted at DGs, Deputy DGs, CIOs, CTO, IT Directors andother senior-level leaders across all levels of government, who areinvolved in the evaluation, selection, procurement or management of technology, as well as top-level representatives from large, medium and small ICT organisations. The combined public sector ICTconstituency served by SITA alone is enormous and we anticipate that about 1 200 representatives from across national, provincial and local government will be in attendance this year, together with delegates from private sector organisations.

The GovTech 2014 conference will provide a unique opportunity toreach those in government who have the mandate, budgets and need to purchase IT products, services and solution

The theme for GovTech 2014 will focus on unlocking the power of ICT to empower the individual in public service delivery, by celebrating successes, showcasing achievements and recognising progress

02Advertising | Branding | Strategy | Multimedia | Signage

THEMEConcepts presentedChosen themeChosen images

CONCEPTS Presented

Concept 02 - The Honeycomb concept. Bees are seen to be on of the most effective, well organised and productive creatures on the planet, hence the honeycomb grid system. The background lighter grid system represents the general technology while the larger shape represents its part in certain areas of government and the country. Different images would work in this concept too showing the different areas Govtech empowers

Concept 01 - Once again different images work well here. This is a clean angular design moving in a positive direction, which is govtech way of moving forward. This concept also represents the multi-facet offerings Govetch give our country and our government. Keeping it clean and simple showing it professionalism.

Concept 01 - Govetch networking in government, and there importance in business, our land and our personal lives. The triangles represent the multi-faceted offerings in technology in the country creating a multitude of opportunities. The have large coverage and expertise indicated by the grid system. Multiple images can be used in the layout as the grid systems show the overage while the imagery would show the diversity. This concept wouldwork well with many different images as Govtech affects everyone and everything in our country

Concept 02 - The Honeycomb concept. Bees are seen to be on of the most effective, well organised and productive creatures on the planet, hence

the honeycomb grid system. The background lighter grid system represents the general technology while the larger shape represents its part in

certain areas of government and the country. Different images would work in this concept too showing the different areas Govtech empowers

Concept 01 - Once again different images work well here. This is a clean angular design moving in a positive direction, which is govtech way of moving forward. This concept also represents the multi-facet offerings Govetch give our country and our government. Keeping it clean and simple showing it professionalism.

Concept 01 - Govetch networking in government, and there importance in business, our land and our personal lives. The triangles represent the multi-faceted offerings in technology in the country creating a multitude of opportunities. The have large coverage and expertise indicated by the grid system. Multiple images can be used in the layout as the grid systems show the overage while the imagery would show the diversity. This concept wouldwork well with many different images as Govtech affects everyone and everything in our country

RATIONALE

South Africa has systems that have been put into place by the government to help improve quality of life through the usage of technology. As oppose to going to the Department of Home Affairs and standing in a long tiring cue to find out whether your passport/id is out yet or not, government has introduced a technology system to remedy that. Things like sms notification, email and telephone calls have made life easy for us.

Communication through the vast media platforms has improved so much so news have become so easy to access. I know what you are thinking, you probably thinking how does the

government come in, right? …well, this is how… by adding electricity lines, network poles and Wi-Fi spots to rural areas and unprivileged areas of SA, it becomes easy to access information through hand helds, laptops,ipads and so forth.

As opposed to going out and dancing in the streets we can make use of social media to protest and show dissatisfaction.The theme is

“A government empowered by technology”Imagine the possibilities…

Chosen THEME

Themebreakdown

Magazine - Cover and DPS advert Advertising | Branding | Strategy | Multimedia | Signage

ELECTRONIC ELEMENTSInvite | Powerpoint | WebsiteEmailer | Online Banners03

Powerpoint Presentation

Electronic Emailer

Powerpoint Presentation

Govtech 2014 Website

04ADVERTISINGBillboards | Magazine | NewspaperSporsonship Booklets


Advertising - Billboards

Magazine - Cover and double page spread advert Advertising | Branding | Strategy | Multimedia | Signage

Advertising - Newspaper Advert Advertising | Branding | Strategy | Multimedia | Signage

Advertising - Sponsorship Doc Advertising | Branding | Strategy | Multimedia | Signage

05BRANDING PLANIndoor brandingOutdoor branding

indoorbranding

Main Registration Banner Front (13 000mm x 1900mm) - Back (13 000mm x 1200mm) Material: Eco display fire-retardant fabric

Front

Back



Executive Partner

Government Collaboration Partner

Magazine - Cover and DPS advert Advertising | Branding | Strategy | Multimedia | Signage

outdoorbranding

SITA STAND AT GOVTECH 2014 BRIEF

THEME: The theme for the SITA stand at GovTech is ‘15 yrs of empowering Government through ICT’ which is linked to the GovTech theme; A Government empowered by Technology.

The theme needs to be creatively and visually brought to life. The services that will be exhibited demonstrate 4 different areas/sub themes of empowerment, as aligned to the GovTech 2014 topics, namely, E Government, Infrastructure & Broadband, Lowering Cost of ICT, Best practice, innovation & success stories.

LOOK AND FEEL: The design concept needs to incorporate the above mentioned themes within the different areas of the stand where the services are positioned.

The overarching theme should be Government Empowered by Technology which should tie back to SITA being the backbone of ICT in Government and in relation to celebrating 15 years of empowering government.

Showcasing the ‘how’ of SITA empowering Govt needs to be brought to the fore. This can be aligned to successes (will send a few)All panels where services will be promoted need to be branded on both sides of panel- as per 2013.

Branding will also be required around the bar area and hanging banners.

SITA SERVICES- 16

Theme 1: Infrastructure & BroadbandHosting Services LAN and DesktopVOIP and Broadband

Theme 2: Best practice, innovation & success storiesService Management Framework for DBEService Management Monitoring EvaluationInformation SecurityInformation managementWASP

Theme 3: InnovationInternet of thingsDiakanyo

Theme 4: E- GovernmentPermit systemeServices


Stand look & feel

Sita govtech 2014 final

Documents

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