Garrison Elementary School SIT Presentation (December 9, 2015)
Sit team 6 presentation
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Transcript of Sit team 6 presentation
Joelle Abi-Nader, Megan Quinn, Alex Ratajczak, Stephen Chen
Objectives•Company growth•Features•Technology•Competition•Future
12 Things You Probably Did Not Know
https://www.youtube.com/watch?v=Puv1lS00ho0
Past Five Years2010- Available on iPad, iPhone, iPod, Nintendo Wii
Canada
2011- Latin America and Caribbean
2012- UK, Ireland, and Nordic countries
Wins first Primetime Emmy Engineering Award
2013- Netherlands
Earns 31 primetime Emmy nominations for original
series
2014- Austria, Belgium, France, Germany, Luxembourg,
Switzerland
Wins 7 creative Emmy Awards for House of Cards
and Orange is the New Black
Interesting Statistics
● Total number of Netflix subscribers: 57.4 million
● Number of Netflix subscribers in U.S.: 39 million US subscribers
● Number of hours per month that users spend watching Netflix: Over 1 billion hours
● Percentage of Netflix users that binge-watch shows at least every few weeks: 61%
● Amount of storage that Netflix needs: 100 to 150 terabytes per server
Video
https://www.youtube.com/watch?v=5rMVOfZXQdI
Netflix Features ● 30-day free trial membership
● English subtitles
● Three planso Basic- unlimited streaming $7.99 / montho Add 1 disc DVD delivery additional $7.99 / montho Two DVDs at a time costs $11.99 / month
● Licensing deals with CBS, ABC, Fox, NBC, Starz, BBC, Sony
and DreamWorks
● Commercial-free platform
● Compatible with: PC, Xbox 360, PS3, Nintendo Wii,
Internet-ready TV, Roku, Android, Blu-ray player, Nook
or other e-reader tablet, and iOS devices
Original
Content
Discussion Question
How do you watch Netflix?
How do you personally feel about the “Recommended For You” List?
The Technology Behind It● Recommendations
o $150 Million/year, 300 Peopleo A/B Testingo No bad shows, only shows with
small audienceso Streaming from the cloud
● Profileso Different people get different
profileso Family filtering
Streaming Issues● DVD to Streaming
● Problems Behind Streamingo TV vs. Movieso Cost Increaseso Licensing Renewal
Tech Management
● Data Organization that Works with Businesso 3 Separate Teamso Collaboration
● Product Teams vs. Content Buyerso The right shows for the right people
Discussion Question
How do you feel about Netflix losing out on movie streams and going more towards television shows?
The Qwikster Debacle
• Split costs of DVD-by-mail plans and streaming plans
• Separated two services entirely
• Qwikster → DVD-by-mail plans
• Netflix → Internet streaming plans
• Required users to open two accounts and
pay two separate companies monthly
• Increased costs for consumers
• Before launch, Netflix cancelled Qwikster plans
Disruptive Technology?● 47% of all U.S. households subscribe to
an internet television service● 49% of households have at least one TV
connected to the internet● 78% of all Netflix subscribers watch their
videos on a TV● Number of people who cancelled pay TV
subscriptions who also subscribe to Netflix
rose from 16% in 2010 to 48% in 2014● 5 million U.S. TV households rely exclusively
on internet TV, but 10% of all TV households
may cancel that service in the next 10 months
Discussion Question
Do you think that pay TV will be replaced with internet TV in the future?
Would you ever consider cancelling your cable subscription and solely relying on Netflix for television? Why or why not?
SWOT AnalysisStrengths• Brand Recognition• Convenience• Original Content
Weaknesses• Cost of Content• DVD Subscribers• Qwikster Failure
Opportunities• International Expansion• Original Content• Advertising
Threats• Competition• Licensing Prices
Competitors
● $7.99 per month● Free 1 week trial● Up to date show selections● Mobile, tablet, TV, gaming devices● Limited movie selection
● $99 per year, approx. $7 per month● Free 30 day trial● Free two-day shipping● Commercial free● Mobile, tablet, TV, gaming devices● Decent movie selection
Discussion Question
Do you use Netflix, Amazon Prime, or Hulu Plus more? Why?
Netflix Culture
● Hiring only "A" players
● Logic and common sense work
better than formal policies
● No formal reviews
● Rethink compensation policies
● Clearly define "high performance"
Goals for the Future
● 2015, spend over $600M in marketing
to attract people around the world
● 2015, invest over $500M on technology
development to improve service and app
● 2015, over $3B on content for members
● End of 2016, available mostly everywhere
in world
● By 2020, grow to 60-90 million members in
the domestic market based upon trajectory