Sis sat 0845 mark watkins stefan weitz
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Transcript of Sis sat 0845 mark watkins stefan weitz
MAKING SEARCH ACTIONABLE
stefan weitz, (@stefanweitz)
mark watkins, (@viking2917)
(the league of ordinary blue and orange logos)
I LIKE 70S ROCK
SEARCH ENGINES ARE STUPID
HOUSTON, WE HAVE A PROBLEM.
Different movies have the same title (up to 19%)
Microsoft Confidential - MSR Interaction & Intent Group
Entries Duplicated title
Netflix 73,089 4,665 6%
Imdb 590,538 110,565 19%
Blockbuster 73,677 3,737 5%
Freebase 96,666 15,944 16%
Journey to the Center of the Earth
2008 Director: Scott Director: WheelerDirector: Brevig
Even the same title and year (4% movie spam)
Movies go by many different names
Freebase Netflix
Moulin Rouge! Moulin Rouge
The Aftermath Zombie Aftermath
Freddy’s Dead: The Final Nightmare A Nightmare on Elm Street 6: Freddy’s
Dead: …
Christiane F. - Wir Kinder vom Bahnhof Zoo Christiane F.: A True Story
THE PROBLEM…
Avatar2009
Avatar2005
Avatar2004
Avatar: The Last Airbender 2005, 06, 07
Avatar1918, Italy
Avatar1941, India
Avatar2003, UK
Avatar2008, Australia
Avatar1964
Tomorrow Never Diesaka Avatar (UK)
HOW TO BE SURE WE GOT THE RIGHT “AVATAR”?
200574 min
200675 min
200570 min
200575 min
Close secondmatch
Fairytopia
v
GRAPH ALGORITHMS HELP A LOT
MAKING SEARCH ACTIONABLE
MAPPING ENTITIES TO ACTIONS
entities services
reserve/register/bookrestaurants Open Table
add to calendarmovies & music Netfilx
share / ‘like’people Facebook & Twitter
watch/listen/buyconsumer products Ebay
buyconcerts Ticketmaster
do/attend/hikehiking trails Kayak
send to GPStaxis Devices (e.g. DVRs)
Object: Hotel
Object: City
Object: Physical Product
QUERY INTERPRETATION
PERSONALIZATION
PERSONALIZATION
FIN