So Many Personas, So Little TimeSiriusLabs

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© 2015 SiriusDecisions. All Rights Reserved 2

Introducing SiriusLabs

New for 2016, SiriusLabs are a set of track sessions designed for organizations seeking advice on how to better utilize some of SiriusDecisions iconic models.

• Led by a combination of our analysts and members of our consulting team, SiriusLabs provide guidance on model implementation, feature live walkthroughs, and use demonstrations of SiriusTools™ in a workshop-type of environment.

• The SiriusLabs focus on how to Operationalize; delegates will receive quick-start advice on how to implement one of our models, and walk away with a set of templates that include a sample project plan and sequencing of activities.

© 2015 SiriusDecisions. All Rights Reserved 3

So Many Personas, So Little Time (Persona Framework and Prioritization Tool)

Focus: OperationalizeB-to-b organizations that have improved the process and rigor behind persona creation still face a mighty struggle: How many – and which – personas should they formally address?

In this session, we will discuss our Persona Framework and demonstrate our Persona Prioritization Tool. Used together, these tools help sales, marketing and product leaders prioritize their personas. Attendees will leave with a better understanding of how to conduct a persona prioritization exercise.

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PresentersJohn Grozier, Practice Director: John Grozier has been at the forefront of some of the leading enterprise software products and companies throughout his 20+ year career. He has led teams across the disciplines of product and solution marketing, product management, product strategy, and operations. He is passionate about helping companies leverage technology and business process expertise to create value for customers, and to do it at scale. Throughout his career, he has worked in global roles that drove product releases, processes, and strategies that have guided companies to significant market share gains.

Cheri Keith, Research Analyst: Cheri brings more than a decade of marketing experience to SiriusDecisions’ technology and services practice. Her background includes experience serving b-to-b organizations at communications agencies and tenure working within marketing organizations. She is a respected and results-oriented leader with a proven track record of moving people and programs forward.

@cheri29

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Register

There will be six SiriusLabs sessions that run across two days of the 2016 Summit program. Be sure to download the Summit agenda to plan and optimize your conference experience.

Register for 2016 Summit!