© 2015 SiriusDecisions. All Rights Reserved 1

TECHNOLOGY POWERS EVERY BUSINESS PROCESS IN MARKETING, SALES AND PRODUCT – AND THAT PRESENCE IS

NOT GOING AWAY.

In fact, technology will only become more critical in the years to come.

SiriusDecisions Technology Exchange is the only b-to-b conference that focuses on how technology can – and should – be leveraged in sales, marketing and product organizations to enhance alignment and outperform the competition.

This two-day event outlines the full breadth of technology options available to sales, marketing and product professionals. It provides methods for organizations to determine what technology they actually need and understand how to weave technology into their strategy and business processes.

#SDTechX

Meet the Guest Keynote Speakers…

#SDTechX

T. Baxter Denney, Vice President, Online Marketing and OperationsBaxter is a true marketing geek, having led marketing ops and demand creation teams at Citrix and Couchbase. Prior to that, he was a marketing consultant, specializing in politics and sports marketing. Currently he leads the online marketing function at New Relic, where he is responsible for all digital marketing and managing the customer experience, marketing operations and demand generation teams. When not geeking out on funnels and budget spreadsheets, Denney "enjoys" participating in endurance athletics and watching the Washington Redskins lose football games.

@tbdenney

Heidi M. Melin, Chief Marketing OfficerAn experienced executive with over 20 years of experience in marketing in the technology industry, Heidi M. Melin is currently the chief marketing officer of Plex Systems Inc., a company focused on providing plant floor-focused enterprise resource planning (ERP) to manufacturers in cloud. Previously, she was the senior vice president and chief marketing officer at Eloqua, a provider of cloud-based marketing automation solutions that form the centerpiece of Oracle's marketing cloud. Prior to Eloqua, she was responsible for the global marketing team at Taleo, a leader in cloud-based talent management and recruiting solutions. She has also served as senior vice president and chief marketing officer at Polycom, a global leader in voice and video collaboration solutions; chief marketing officer at Hyperion; and group vice president of marketing at PeopleSoft. Melin has also served as a public company board director for Accelrys (acquired by Daussault Systems in 2014). She holds a bachelor’s degree in political science and organizational psychology from Willamette University.@heidimelin

@crpesola

Chris Pesola, Senior Director of Technology/CIOAn experienced executive with over 20 years of experience in marketing in the technology industry, Heidi M. Melin is currently the chief marketing officer of Plex Systems Inc., a company focused on providing plant floor-focused enterprise resource planning (ERP) to manufacturers in cloud. Previously, she was the senior vice president and chief marketing officer at Eloqua, a provider of cloud-based marketing automation solutions that form the centerpiece of Oracle's marketing cloud. Prior to Eloqua, she was responsible for the global marketing team at Taleo, a leader in cloud-based talent management and recruiting solutions. She has also served as senior vice president and chief marketing officer at Polycom, a global leader in voice and video collaboration solutions; chief marketing officer at Hyperion; and group vice president of marketing at PeopleSoft. Melin has also served as a public company board director for Accelrys (acquired by Daussault Systems in 2014). She holds a bachelor’s degree in political science and organizational psychology from Willamette University.

© 2015 SiriusDecisions. All Rights Reserved 7

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