The rise of AI in Marketing

Siri and

Cortana

have applied for your job

“Every aspect of learning or other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it”

Mission statement of the Dartmouth Conference, 1956,where the term ‘AI’ was coined

1. Understanding the big trends

2. Hyper-personalisation

3. Automation anxiety

4. The tech transition

5. The need for speed

6. Rise of the machines

1. Big trends

2. Hyper-personalisation

3. Automation anxiety

Hang on… Sorry, there’s a lot going on here. Could you start over from the beginning. Who are you again?

4. The tech transition

5. The need for speed

6. Rise of the machines

THE RISE OF AI IN MARKETING

Siri and

Cortana

have applied for your job