Sip on business line raushan kumar roll no 33 (2)

Contents Declaration from the student

Certificate from Company

Certificate from Guide

Acknowledgement Chapter Scheme

List of Tables

List of Graphs

List of Charts

List of Abbreviations, if any

Executive Summary

CHAPTER 01

Introduction

CHAPTER 02

Research Methodology

CHAPTER 03

Data Analyses

CHAPTER 04

Results & Interpretation (findings)

CHAPTER 05

Limitations of the study

CHAPTER 06

Conclusions

CHAPTER 07

Suggestions/Recommendations

CHAPTER 08

Bibliography

CHAPTER 09

Annexure

DeclarationI, Raushan Kumar, hereby declare that this project titled TO RECOGNIZE THE READERS VIEWPOINT REGARDING BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA submitted by me is exclusively prepared for the fulfillment of Master of Business Administration degree in Netaji Subhas Institute of Business Management, Kolkata. I also declare that this report has not been submitted to any other institution or published any where before. I take the full responsibility for the authenticity and truthfulness of the report.

Date:

Place:

RAUSHAN KUMARCompany certificate

To whom it may concern

This to certify that Raushan Kumar student of Netaji Subhas Institute of Business Management successfully completed his 8 weeks summer internship programme at Business Line. Dated 15th May, 2012 to 15th July, 2012 on the Topic TO RECOGNIZE THE READERS VIEWPOINT REGARDING BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA.

We are with him all success in further endeavor.

Thank you, For

Certificate from the Guide

This is to certify that the project report titled TO RECOGNIZE THE READERS VIEWPOINT REGARDING BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA is based on the original project done by Mr. Raushan Kumar student of Netaji Subhas Institute of Business Management, Kolkata as a part of summer internship programme under my guidance. This finds less scope for duplication and was not submitted for the award of any degree or diploma from any other university or institution

Date:

Place:

Prof. S.M. Maitra

(Asst. Professor (Mkt) N.S.I.B.M.)

Acknowledgement Through this acknowledgement, I express my sincere gratitude towards allthose people who have helped me in the preparation of this project, whichhas been learning experience.

I appreciate the co-operation by the management and staff of BUSINESS LINE for giving me the opportunity to get trained in their office.

I would like to thank the FacultyGuide: - Prof. Soumya Moitra and the otherFaculty members, the Librarian and the administrative staff of NSIBM, KOLKATA, for their support.

Finally, I express my sincere thanks to Mr.Gautam Moitra, Mr.Rony Gupta, Mr.Manojit kar who guided me through out the project and gave me Valuable suggestionand encouragement.

Last but not the least I would like to thank the almighty God who gave me immense power to complete this Project

Date:

Place:

(RAUSHAN KUMAR) Chapter Scheme

Page no CHAPTER 01

11-21

Introduction

Company Profile

11-20 Objectives of the study

21 CHAPTER 02

22-25 Research Methodology

CHAPTER 03

26-45 Data Analyses & Interpretation CHAPTER 04

46-49 Findings & Impliactions CHAPTER 05

50-51 Limitations of the study

CHAPTER 06

52-55 Conclusion

CHAPTER 07

56-58 Suggestions/Recommendations

CHAPTER 08

59 Bibliography

CHAPTER 09

60-65 Annexure

List of Graphs Page No1. Showing the readers of Business Newspaper

27

2. Showing readership of different Business newspaper

28

3. Showing the readers of the Business newspaper in a house

294. Showing the liking of the readers in a Business newspaper

30

5. Showing attributes of business line first comes in your Mind

316. Showing Whether the Font type easy to read

327. Showing whether the Front size is attractive

338. Showing whether the relevant picture color 34

9. Showing Whether the front page is attractive

3510. Showing the satisfaction level of Business Line 3611. Showing the importance of Advertisement for the customers 37

12. Showing whether the news items carry relevant pictures & photos 3813. Showing whether the readers connect programs and contest 3914. Showing the satisfaction level of business newspaper regarding supplement business news 4015. Showing the satisfaction level regarding Stock Market 4116. Showing the satisfaction level regarding Mutual fund 4217. Showing the satisfaction level regarding Agricultural news 43 18. Showing the satisfaction level regarding Banking news 4419. Showing the satisfaction level regarding corporate news 45 List of Tables

Page No15. Showing the readers of Business Newspaper

27

16. Showing readership of different Business newspaper

28

17. Showing the readers of the Business newspaper in a house 29

18. Showing the liking of the readers in a Business newspaper 30

19. Showing attributes of business line first comes in your Mind

31

20. Showing Whether the Font type easy to read

3221. Showing whether the Front size is attractive

33

22. Showing whether the relevant picture color 34

23. Showing Whether the front page is attractive

35

24. Showing the satisfaction level of Business Line 3625. Showing the importance of Advertisement for the customers 37

26. Showing whether the news items carry relevant pictures & photos 38

27. Showing whether the readers connect programs and contest 39

28. Showing the satisfaction level of business newspaper regarding supplement business news 40

15. Showing the satisfaction level regarding Stock Market 4116. Showing the satisfaction level regarding Mutual fund 4217. Showing the satisfaction level regarding Agricultural news 43 18. Showing the satisfaction level regarding Banking news 4419. Showing the satisfaction level regarding corporate news 45 Executive Summary This project has been a great learning experience for me; at the same time this project gave me the enough scope to implement my classroom learnings.I joined Business Line for summer training and I have assigned to work on the project titled as TO RECOGNIZE THE READERS VIEWPOINT REGARDING BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA in A CLASS Region using high impact direct communication programme.Business Line is a flagship brand of THE HINDU which is the English newspaper. Business Line is the Indias third largest read daily which is certified by the IRS (Indian Readership Survey) consecutively 22 times.

Business Line has also been awarded as the Most credible source of news all over India by a survey conducted by BBC Reuters. Business Line currently has 56.3 crore readers in India across 11 states 200+ districts.

In order to complete our project and to understand the perception in the minds of LOCALITY of Kolkata we went to the A Class areas of Kolkata like IIM Kolkata, Esplanade and Salt Lage . We went their door to door in order to get the data as well as to promote the subscription of Newspaper. This Promotion was very good it attracted many customers many new customers were created by me who were taking different Newspaper.

Even the customers were very happy as they were getting right Quality at Right Price The project gave me a lot of practical exposure related to event management and Consumer Behavior. With this practical exposure I will definitely be much more confident in our coming career,CHAPTER-01INTRODUCTION

15 C, Lmj Chambers, 1st Floor,Hemanta Basu Sarani,A C Market,Kolkata

+ (91)-9830069994 | 44023333 | 44023324+ (91)-(33)-22485219, 22485219 ----------------------------------------------------------------------------

Introduction

This Chapter describes the brief information about THE HINDU Group and purpose of the project, means Objective of the study. COMPANY PROFILEThe Hinduis anEnglish-languageIndiandaily newspaper founded and continuously published fromChennaisince 1878. According to theIndian Readership Surveyin 2012 it is the third most widely read English newspaper in India (after theTimes of IndiaandHindustan Times) with a readership of 2.2 million people. The Hinduhas its largest base ofcirculationin southern India, especially in the states ofTamil NaduandKeralaand it is also the most widely read English daily in Tamil Nadu and Kerala. Headquartered at Chennai (formerly called Madras),The Hinduwas published weekly when it was launched in 1878, and started publishing daily in 1889.

According to theAudit Bureau of Circulations, it has a circulation of1.46 million copiesas of December 2009.The enterprise employed over 1,600 workers and annual turnover reached almost $200 million in 2010. Subscription and advertisement are major sources of income.The Hindubecame, in 1995, the first Indian newspaper to offer an online edition.It is printed at 17 locations

Chennai,Coimbatore,Bangalore,Hyderabad,Madurai,Noida,Visakhapatnam,Thiruvananthapuram,Kochi,Vijayawada,Mangaluru,Tiruchirapalli,Kolkata,Hubli,Mohali,Allahabad, andKozhikode.

The Hinduwas founded inMadrason 20 September 1878 as a weekly by four law students (T. T. Rangachariar, P. V. Rangachariar,D. Kesava Rao PantuluandN. Subba Rao Pantulu) led byG. Subramania Iyer, a school teacher fromTanjore districtandM. Veeraraghavachariar, alecturerat Pachaiyappa's College.The Hinduwas started to support the campaign ofSir T. Muthuswamy Iyerfor a judgeship at theMadras High Courtand to counterbalance the propaganda against him carried out by theAnglo-Indianpress.The Hinduwas one of the many newspapers of the period established to protest against the discriminatory policies of the British government in India. About 80 copies of the inaugural issue were printed at Srinidhi Press,Georgetownon one rupee and twelves annas of borrowed money. Subramania Iyer became the first editor and Veeraraghavachariar, the firstManaging Directorof the newspaper.

The paper was initially liberal in its outlook and supported the continuation of British rule in India. The paper initially printed from Srinidhi Press but later moved on Scottish Press, then, The Hindu Press,Mylapore, and finally to the National Press onMount Road. Started as a weekly newspaper, the paper became a tri-weekly in 1883 and an evening daily in 1889. A single copy of the newspaper was priced at four annas.Modern HistoryIn the late 1980s when its ownership passed into the hands of the family's younger members, a changein political leaning was observed. Worldpress.org listsThe Hinduas a left-leaning independent newspaper.Joint Managing Director N. Murali said in July 2003, "It is true that our readers have been complaining that some of our reports are partial and lack objectivity. But it also depends on reader beliefs."N. Ram was appointed on 27 June 2003 as its editor-in-chief with a mandate to "improve the structures and other mechanisms to uphold and strengthen quality and objectivity in news reports and opinion pieces", authorized to "restructure the editorial framework and functions in line with the competitive environment".On 3 and 23 September 2003, the reader's letters column carried responses from readers saying the editorial was biased.An editorial in August 2003 observed that the newspaper was affected by the 'editorializing as newsreporting' virus, and expressed a determination to buck the trend, restore the professionally sound lines of demarcation, and strengthenobjectivityandfactualityin its coverage.

In 1991, Deputy Editor N. Ravi, Ram's younger brother replaced G. Kasturi as Editor. Nirmala Lakshman, Kasturi Srinivasan's granddaughter, became Joint Editor ofThe Hinduand her sister, Malini Parthasarathy, Executive Editor.The newspaper has also established foreign bureaus in eleven locations -Islamabad,Colombo,Dhaka,Kathmandu,Beijing,Moscow,Paris,Dubai,Washington, D.C., London, and most recently Addis.

The newspaper enjoys a cult following among students competing in various competitive exams like theCivil Services Examination, primarily owing to its comprehensive coverage.

Management

The Hinduis family-run. It was headed by G. Kasturi from 1965 to 1991, N. Ravi from 1991 to 2003, and by his brother, N. Ram, from 27 June 2003 to 18 January 2012. Other family members, including Nirmala Lakshman, Malini Parthasarathy, Nalini Krishnan, N Murali, K Balaji, K Venugopal and Ramesh Rangarajan are directors ofThe Hinduand its parent company, Kasturi and Sons. S Rangarajan, former managing director and chairman since April 2006, died on 8 February 2007. Ananth Krishnan, who is the first member of the youngest generation of the family to join the business worked as a special correspondent in Chennai and Mumbai from 2007, and foreign correspondent inBeijingfrom 2009. It now conducts very popular "The Hindu Young World Quiz', hosted by noted quizmaster V.V. Ramanan, that has now completed 12 years and is arguably the largest live, middle-school quiz competition.Managing Directors M. Veeraraghavachariar(18781904)

S. Kasturi Ranga Iyengar(19041923)

K. Srinivasan(19231959)

G. Narasimhan(19591977)

N. Ram(19772011)

K. Balaji(2011 present)

Editiors G. Subramania Iyer(18781898)

C. Karunakara Menon(18981905)

Kasturi Ranga Iyengar (19051923)

S. Rangaswami Iyengar(19231926)

K. Srinivasan (19261928)

A. Rangaswami Iyengar(19281934)

K. Srinivasan (19341959)

S. Parthasarathy(19591965)

G. Kasturi(19651991)

N. Ravi(19912003)

N. Ram(20032012)

Siddharth Varadarajan(2012present)Board of DirectorsThe Hindu Group is managed by the descendants of Kasturi Ranga Iyengar. As of 2010, there are 12 directors in the board of Kasturi & SonsN. Ram, N. Ravi and N. Murali (sons of G. Narasimhan); Malini Parthasarathy, Nirmala Lakshman and Nalini Krishnan (daughters of S. Parthasarathy); Ramesh Rangarajan, Vijaya Arun and Akila Iyengar (children of S. Rangarajan); K. Balaji, K. Venugopal and Lakshmi Srinath (children of G. Kasturi).

AchievementsThe Hinduhas many firsts in India to its creditwhich include the following

1940: First to introduce colour

1963: First to own fleet of aircraft for distribution

1969: First to adopt facsimile system of page transmission

1980: First to use computer aided photo composing

1986: First to use satellite for facsimile transmission 1994: First to adopt wholly computerized integration of text and Graphics in page make-up and remote imaging

1995: First newspaper to go on Internet

SupplementsThe Hindu is the only newspaper that comes up with supplements on every day of the week.

On Mondays Metro Plus Business Review Education PlusOn Tuesdays Metro Plus Education Book ReviewOn Wednesdays Metro Plus

On Thursdays Metro Plus Science, Engineering, Technology & AgricultureOn Fridays Friday Features covering cinema, arts, music and entertainment Young World, an exclusive children's supplement. Quest, a supplement by children for children, appears once a month.

On Saturdays Metro Plus

On Sundays Weekly Magazine covering social issues, art, literature, gardening, travel, health, cuisine, hobbies etc.Other Publications THE HINDU

BUSINESS LINE

SPORT STAR FRONTLINE

BUSINESS LINETAG LINE Even in Business, white has the advantage.Business Line or the Hindu Business Line has emerged its name among the most reputed financial dailies of the country. Business Line started publishing in 1994 and is published by kasturi and sons, the publishers of the newspaper The Hindu. Currently it has a circulation of around 185,000 copies daily.Business Line is published from 14 locations Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Madurai, Mangalore, Mumbai, Thiruvananthapuram, Tiruchirapalli, Vijayawada and Visakhapatnam.The Business Line is the 2nd largest selling financial newspaper in India of The Hindu group publication. The current readership of the Hindu edition Business Line is 124000. It covers all corporate news specially banking news, stocks, logistics, commodities, derivatives, IT, HR, Finance, marketing, economy and more. It has the followings supplement- eWorld which publish every Monday, Smart buy it comes on Wednesday, Brand line on Thursday and Life which comes on every Friday.Its Editor-in-chief is Mr. N. Ram. It is only paper having a research bureau.Sections:-

From Tuesday to Saturday, Business Lines main sections has 20 to 24 pages which include Corporate, Information Technology, Marketing, Editorial & Opinion (2 pages), commodities & Agribusiness, Economy, International Business, Stock Market news, stock and Mutual fund quotes (5 pages), states Variety, Logistics and Market Watch.On Sundays Business Lines main section has 18 pages. Apart from regular contents on Sundays, It also provides key information about stocks, mutual funds and deposits which makes the circulation of Business Line on Sunday higher than the rest of the days. On Mondays Business Lines main sections has 18 pages and along with regular contents it also provides two special sections.

1. The New Manager to introduce the leaders from the world of business.

2. Mentor-A comprehensive resource on taxation, financial systems and books, Money & Banking, Editorial & opinion, States and variety.Contents - Frequency Contents Frequency Corporate daily - commodities daily

Money & banking daily stocks & derivatives daily Economy daily mutual funds daily Market watch daily logistics daily

Marketing daily accountancy daily

International news daily Tourism daily

Agri-Business daily Taxation daily

Information Technology daily Editorial & opinion daily.

Price - The price of the newspaper is fixed for everyday. No price discrimination is entertained in this marketing strategy. The price is set low compared to other regular financial dailies. But it varies when the discount is offered. Regular price is given here.Day SunMonTueWedThursFriSat

Price Rs.5.004.004.004.004.004.005.00

Place our place will be something different for our kind of paper. Places will be:1. Corporate office2. Company 3. Stock exchange

4. Institution (B-school) Publication and circulation Business Line has a circulation of over 5400 copies. It is published from 13 locations.Distribution channel:

Promotion Business line follows process of stall promotion activity. Here the owner of stallhas a direct link with company agent. The newspapers which are unsold are again returnedto the agent with some return tax. In this activity we have to know the sale and promotionof business line, business standard, economic times, financial express and mint in a stall.Then we have to put the idea in the survey form. It was also told that from where thevendors buy and where stall is located. Stall promotion of business line given below -PRODUCT SALES AND MARKETING:-

This department deals with the the sales and marketing of The Hindu group. This Section is responsible for increasing the sales of the newspaper as well as collaborates with the Branding department to do the ground work for the events that are launched.PROCESS OF PRODUCTION

Objectives of the Study PRIMARY OBJECTIVE:- TO RECOGNIZE THE READERS VIEWPOINT REGARDING BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA

SECONDARY OBJECTIVE:- To find out the attributes which are considered important by the customers while purchasing a business newspaper?CHAPTER 02RESEARCH METHODOLOGY--------------------------------------------------------------------------

Research MethodologyThis chapter describes the research methodology which is applied during this whole project work. Here we describe what we believe and apply method for collecting data and analyzing for this project.

We will examine the following concepts:

Sources of data

Sample Size, if any Methods of data collection Instrument used

Techniques of analysesOur priority is to find out the perception of Business Line in the minds of LOCALITY of Kolkata. So, to fulfill the objectives of this project, Descriptive research is most suitable because into the descriptive research, it is easy to describe things, such as the market potential for product/services or the demographics and attitudes of consumers who buy the product/services. Source of dataHere in this project taking Primary sources of dataPrimary Data: Collecting by through(a) Questionnaires and

(b) Personal interviews

Applicability of Primary Data is analysis of perception in the minds of customer about Business Line with respect to other newspapers in the Locality of Kolkata.2.2 SAMPLE SIZENote: Sample Size for the project is as follows:-

Population Size: 380 A class Houses.

Sample Size: In order to calculate sample size I used the formula:-

(ZS/E) 2For 95% confidence values are:

Z= 1.96

S=1/6*population

E=0.5

So calculating we get,

Sample size=150.

Sampling TechniqueConvenience sampling has been used in order to draw the sample from that part of population which is close to hand. The reason behind convenience sampling is that it is readily available and convenient for selecting the sample population.

Data Collection

The research consists of the application of both primary and secondary data

a) Primary Data: The Primary data was collected through a questionnaire specially designed for Corporates and Education Hub.b) Secondary data: The secondary data was collected through websites and from various journals and magazines.

Method for Data Collectiona) Data collection has been done through BTL(Below the line ) activity in which different activities have been performed i.e, D2D (door to door ) in different locations of Kolkata.

b) Field work in terms of going to customers and making them fill up the questionnaires, then explaining them about THE HINDU group and its products like business line and taking their feedbacks on the prospects of the business. People were also made to fill up the questionnaires to evaluate their response for this service in the locality assigned to me by the company i.e. areas of Kolkata especially Esplanade and Salt Lake AreaInstruments for Data Collection

The data was collected through:

Forms designed specifically for the customers. The questionnaire is designed with the view of knowing the level of willingness in the people to really use newspaper and to know the views of them about this group and acknowledge their valuable suggestions to make this group more successful. CHAPTER-03

DATA ANALYSIS AND INTERPRETATION

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Data AnalysisPUBLIC OPINION

1. Q.1. Do you read Business Newspapers?

Table 01: Showing the readers of Business news paper

FREQUENCYPERCENTAGE(In %)CUMULATIVE FREQUENCY

YES 80 54 80

NO 20 33 100

SOMETIMES 50 13 150

TOTAL 150 100

INTERPRETATION This Graph clearly shows that approximately 54% of the people read Business newspaper.

Q.2. Which Newspaper do you read? Table 02: Table showing readership of different newspaper

FrequencyPercentage (in %)Cumulative Frequency

Business Line 181218

Economics Times654383

Mint4027123

Business Standard2517148

Financial Express21150

TOTAL150100

INTERPRETATION

This graph clearly shows that Economics Times is read the most in the LOCALITY of Kolkata. This clearly convince that the readership of Economics Times is highest in Kolkata and Economics Times, Mint and Business Standard is a very close competitor of Business LineQ.3. Who in your family refers Newspaper?

Table03: Showing the readers of the newspaper in a house.

FrequencyPercentage(in %)Cumulative frequency

Parents 80 53% 80

Children below 14 5 3% 85

Children above 14 40 27% 125

Aged person 25 17% 150

TOTAL 150 100

INTERPRETATION:This Graph clearly shows that parents wish to read newspapers.

They are more attracted towards newspaper as they have leisure time which they can invest in reading Newspaper. This clearly shows that the prime target reader is in the parents. Q.4. Which column do you like to read in a Business newspaper? Table 04 : Table showing the liking of the readers in a newspaper

FrequencyPercentage (in %)Cumulative frequency

Companies 107

Corporate(M&A) 3523

International 107

Economy/Policy 85

Corporate Marketing 139

National 53

Money/Banking 139

Corporate (I.T) 64

Editorial 43

Market Share 1510

Stocks 85

Derivatives 32

Logistics 65

Commodities 11

Agriculture Business 117

States News 21

TOTAL 150 100

INTERPRETATION: This Graph clearly shows that most people like to read news related to corporate (M&A) i.e. 23% while most of the others prefer to read national news and news covering economic aspect. i.e., 16% respectively.

Q.5.What attributes of Business Line comes first in your mind? Table 05: Table Showing recall power Business Line

FrequencyPercentage(in %)Cumulative Frequency

Worlds largest read Daily 55 37 55

Most trusted source of Business news in India 75 50 130

No. 1 in India 15 10 145

Superbrand 5 3 150

TOTAL 150 100

INTERPRETATION:-

This Graph clearly shows that the brand image of Business Line in the minds of customer is that it is No 3 in India. Many other people think it as most trusted source of business news in India.Q.6. what attributes do you expect from a Business Newspaper:-1. What about font type of business newspaper?Table 01 : Table Showing importance of font type for a business Newspaper


Very Important503350

Important453095

Average3020125

Less Priority1510140

Can Be Neglected107150

TOTAL150100

INTERPRETATION:This graph clearly shows that most customers believe that Business Line is using the font type which is easy to read 33% very important from the fact and 30% Important. On the other hand only 20% people think that they are not using right font type and size which is easy to read and 10% of them less priority that the font type and size is easy to read.2. What about font size of business newspaper?Table 02 : Table Showing importance of font Size for a business Newspaper



Important453075

Average5033125

Less Priority107135


TOTAL150100

INTERPRETATION:

This graph clearly shows that most customers believe that Business Line is using the font size which is easy to read .3. what about relevant picture color of business newspaper? Table 03 : Table Showing importance of Colour for a business Newspaper



Important503395

Average3020125



TOTAL150100

INTERPRETATION:This Graph clearly shows that majority of the readers dont like color of newspaper. Only 30% readers like it. 4. What do you think about the front page of Business Line is attractive?Table 04 : Table Showing importance of Front Page for a business Newspaper



Important352375

Average5033125



TOTAL150100

INTERPRETATION:

This graph clearly shows that most customers believe that Business Line is using the best news of front page which is relevant/need of the customers.5. Are you satisfied with the price of the newspaper? Table 05 : Table Showing importance of Price for a business Newspaper


Fully satisfied604060

Satisfied

4530105

Average

3020135

Not Satisfied107145

Disappointed53150

TOTAL150100

INTERPRETATION:

This graph clearly shows that most customers believe that Business Line is using the best news of front page which is relevant/need of the customers.6. Do you think that the advertisements add information to you?Table 06 :Table Showing the importance of Advertisement for the Customers


Very Good805380

Good5033130

Average107140

Bad75147

Very Bad32150

TOTAL150100

INTERPRETATION:

This graph clearly shows that 53% people believe business line newspaper gives creditable source of news as far as advertisement is concern.

7. What do you think about news items that carry relevant pictures & Photos? Table 07 Table showing whether the news items carry relevant pictures & photos


Very Good855785

Good4027125

Average2013145

Bad32148

Very Bad21150

TOTAL150100

INTERPRETATION:

This Graph clearly shows that people strongly believe that Business Line does provide relevant pictures and photos with the news items.

8. What about the readers connect programmes & contests?Table 08 : Table Showing whether Business Line runs a lot of readers connect Programmes & Contests


Very Good704770

Good5033120

Average2215142

Bad53147

Very Bad32150

TOTAL150100

INTERPRETATION:

This graph clearly shows that 47% people believe that Business Line launch several programmes to connect with its readers.

9. What do you think about supplement of business newspaper? Table 09 : Table Showing importance of Supplements for a business Newspaper


Very Good604060

Good4027100

Average3020130

Bad1510145

Very Bad53150

TOTAL150100

INTERPRETATION:

This graph clearly shows that average 40 % peoples are satisfied with the Supplement news related information published in Business Lines.

10. Do you get appropriate news regarding Stock Market?Table 10 : Table Showing importance of Stock market for a business Newspaper



Important5033130

Average107140

Unnecessary85148

Minor21150

TOTAL150100

INTERPRETATION:

This graph clearly shows that average 54 % peoples are satisfied with the Stock Market related information published in Business Lines.

11. What do you think about mutual fund in Business Newspaper?Table 11 : Table Showing importance of Mutual Fund for a business Newspaper



Important6040125

Average1812143

Unnecessary53148

Minor21150

TOTAL150100

INTERPRETATION:

This graph clearly shows that average 44 % peoples are satisfied with the Mutual Fund related information published in Business newspaper.

12. Availability of Agricultural news in Business newspaper?Table 12 : Table Showing importance of Agricultural Business news for a business Newspaper



Important4530105

Average3020135

Unnecessary107145

Minor53150

TOTAL150100

INTERPRETATION:

This graph clearly shows that average 40 % peoples are satisfied with the Agriculture news related information published in Business Lines.

13. Are you satisfied with the banking news regarding availability in business newspaper?Table 13 : Table Showing importance of Banking news for a business Newspaper



Important3020110

Average2013130

Unnecessary139143

Minor75150

TOTAL150100

INTERPRETATION:This graph clearly shows that average 53 % peoples are satisfied with the Banking news related information published in Business .

14. Do you get Corporate Business related information from

Business Newspaper?Table 14 : Table Showing importance of Corporate Up-to-date for a business Newspaper



Important4027115

Average2114136

Unnecessary107146

Minor42150

TOTAL150100

INTERPRETATION:This graph clearly shows that average 50 % peoples are satisfied with the news related to the corporate Business related information published in Business Lines.

CHAPTER-04 FINDINGS AND Implications

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Results & Interpretation (Findings)On the basis of survey undertaken, it has been concluded that:

The prime readers of Business Line are corporate houses/Banking Sector in LOCALITY of Kolkata. This clearly shows that the Target Audience of Business Line i.e. Business Class and youngest people are correctly targeted. Business Line is good in its Targeting Section.Based on our Objective set at very beginning:-

According to PRIMARY OBJECTIVE:- Now, As per as Analysis part is concern we found From Graph No: - 1,2,3,4,5 prove the primary objectives. This Graph clearly shows that approximately 54% of the people read Business newspaper. This graph clearly shows that Economics Times is read the most in the LOCALITY of Kolkata. This clearly convince that the readership of Economics Times is highest in Kolkata and Economics Times, Mint and Business Standard is a very close competitor of Business Line

This Graph clearly shows that parents wish to read newspapers.

They are more attracted towards newspaper as they have leisure time which they can invest in reading Newspaper. This clearly shows that the prime target reader is in the parents. This Graph clearly shows that most people like to read news related to corporate (M&A) i.e. 23% while most of the others prefer to read national news and news covering economic aspect. i.e., 16% respectively. This Graph clearly shows that the brand image of Business Line in the minds of customer is that it is No 3 in India. Many other people think it as most trusted source of business news in India.

According to SOCENDARY OBJECTIVE:-

Now, As per as Analysis part is concern we found From Graph No 6:-(1),(2),(3),(4),(5),(6),(7),(8),(9),(10),(11),(12),(13),(14) prove the primary objectives.

This graph clearly shows that most customers believe that Business Line is using the font type which is easy to read 33% very important from the fact and 30% Important. On the other hand only 20% people think that they are not using right font type and size which is easy to read and 10% of them less priority that the font type and size is easy to read.

This graph clearly shows that most customers believe that Business Line is using the font size which is easy to read.

This Graph clearly shows that majority of the readers dont like color of newspaper. Only 30% readers like it.

This graph clearly shows that most customers believe that Business Line is using the best news of front page which is relevant/need of the customers.

This graph clearly shows that most customers believe that Business Line is using the best news of front page which is relevant/need of the customers.

This graph clearly shows that 53% people believe business line newspaper gives creditable source of news as far as advertisement is concern.

This Graph clearly shows that people strongly believe that Business Line does provide relevant pictures and photos with the news items.

This graph clearly shows that 47% people believe that Business Line launch several programmes to connect with its readers.

This graph clearly shows that average 40 % peoples are satisfied with the Supplement news related information published in Business Lines.

This graph clearly shows that average 54 % peoples are satisfied with the Stock Market related information published in Business Lines. This graph clearly shows that average 40 % peoples are satisfied with the Agriculture news related information published in Business Lines.

This graph clearly shows that average 53 % peoples are satisfied with the Banking news related information published in Business.

This graph clearly shows that average 50 % peoples are satisfied with the news related to the corporate Business related information published in Business Lines.

CHAPTER-05 LIMITATIONS OF THE STUDY ----------------------------------------------------------------------------

Limitations of the StudyAlthough we have tried to do our survey error free but still there were certain limitations of the Study:- Most of the big corporate houses were not interested in devoting time in such kind of study. Time Constraints, completing a project within two month of time duration was really a challenge. The target segment for the financial dailies is generally not high .It is very tough to make general newspaper readers interested towards financial dailies. Since the market segment for financial dailies is already saturated by the economic times and business standard, it is very difficult to convince people to subscribe for business line as they want to stick to ET or BS only.

CHAPTER-06 conclusion----------------------------------------------------------------------------

ConclusionsThis project is on TO RECOGNIZE THE READERS VIEWPOINT REGARDIG BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA. We have attempted to study some popular Brands of financial newspaper company and reader perception about them and trying to measure the blend of selected attributes which should be there in the product that will attract the readers in the selected market segment.The project recommends some guidelines to analyze the factors that influence the choice of the readers in choosing newspaper and its various ranges of attributes.The study involves a sample survey of 600 respondents in Kolkata using questionnaire on the basis of weighted sum model as the research instrument augmented with formal as well as informal interviews with the customers and also make through use of information available on the internet and the database of some brokerage & chartered firms.

Further the project includes the comparative study of the current market trend and the possible reasoning of that on this basis of the global economic condition slowdown.A part of the project also dealt with understanding the behavioral aspect of readers of financial newspaper.

As we found in the market that the awareness of the Business Line, the financial newspaper is not at par what it should be. So it needs awareness campaigns to achieve the aims of the Hindu Business Line.

I am overwhelmed with the generosity and cooperation that I have got from Business Line. If given a chance I will like to see myself as an employee in Business Line and it will be dreams come true for me.

In a nutshell, it was a learning experience for me which will help me in immensely in shaping up my career graph.SWOT ANALYSIS OF BUSINESS LINEA SWOT analysis is a strategic planning tool used to evaluate the strength, weaknesses, opportunities, and threats in a business venture or in any other situation requiring a decision. In SWOT, strength and weaknesses are internal factors where as opportunities and threats are external to the organization.

Now we will do the SWOT analysis of Business Line which will help marketers to focus on key issue. These are as follows.Strengths: The Business Line is a power full Brand because it is link with the Hindu which is the oldest newspaper company of India and most trusted brand of India. The editorial as well as marketing personals are very strong and efficient of the Hindu the Business Line. Business Line is the third leading financial newspaper in India. Other than English, the newspaper is published in other regional languages too. Growing rapidly in last few years. Excellent performance of the consumer need. Subscription offers, at regular intervals are a lucrative offer to the reader. Affordable in price. Good quality paper. Easily carried and its getting much consumer demand and publicity. Different kind of news is published. Business Line has good distribution channel.Weaknesses: The weaknesses of the Business Line are as follows:

Print outsourcing which increase the cost. They are very new in Kolkata as compared to their competitors The stock analysis part is inferior as compared to its competitors. Lack of advertisement and promotional activity. The newspaper I read by few selected readers. Low brand awareness. The market of Business Line is totally city based. Selective and few readers Different type of readers requirement.Opportunities: As the people of India are bending towards the stock market operation. This may cause increase the market size. So there are huge opportunities to capture the readers. B-school students are a big opportunity to increase the circulation of Business Line, because reading a financial daily for a management student is very essential in order to know the latest updates of the Business world. The present growth of population at large, is in itself a big opportunity for the newspaper to spread itself across the length and breadth of the country. Market is growing. Population is large so scope is greater. Perception of customer is changing.

There is also huge market opens to be taped. Product development will offer Business Line Many opportunities.

Threats: The threats for the Business Line are as follows: Electronic media is the main threats for it. Electronic media is now challenging the existence every newspaper, so it is also posing threat to Business Line also.

Competitors have superior base of readership.

The brand image of Economic Times and Business standard is over shadowing Business Line.

Business Line is facing off competition from financial dailies in the market as well.

Some new upcoming company has emerged. There are very close substitutes in the market. Buyers today have the last word. So close substitute of Business Line like, financial express and Mint are a big threat to the newspaper.

CHAPTER-07SUGGESTION/RECOMMENDATION--------------------------------------------------------------------------------

Suggestions/RecommendationsIts time for Business Line to do something new. The marketing team of Business Line should look for promotional activities. Advertising is the most effective and quickest way to reach the masses. The innovative way could be through hoardings, TV channels, and corporate conferences and in B-school fest. Business Line should go for price regulation. It is the vital part of marketing. Price sensitiveness influences the consumer buying behavior. The brand image is pretty low which leads to low circulation. Research reveals that it has been confined to certain areas only. So, it should concentrate on brand image as brand image adds huge advantage in the marketing of any product. It is related with the sensitivity that customers expects from a particular product. Business Line should focus on the visuality of the newspaper. Although it offers excellent contents, there is certainly a scope for the improvement of the visibility. To get par with the competitors, the presentation style should be mesmerizing and eye catching. It should also easily communicable to the readers. Business Line should concentrate more on B-schools as it constitutes a huge portion of the target readers. It would be helpful for the students as well as for the newspaper if it devotes at least one page to the B-school containing case studies and other relevant managerial analysis. Business Line should do some promotional activities in the B-schools because B- schools are like a pool of readers of financial newspaper and they are thus the potential readers of business Line. It should look to tie up with some stock broking company so as to deliver a fixed number of copy everyday. Business Line should come up with some weekly magazines. This will attract more readers. And it should also offer in the corporate houses at a discounted rate. Business Line to look forward to tie up and deliver newspaper in the coffee shops. Because many a times we have witnessed people coming and sitting in a coffee shop to spend some time and relax. Many corporate people do visit coffee shop and while having a sip over a cup of coffee they prefer to have a glance at the newspaper and often financial newspaper. Business Line should look to deliver newspaper in the coffee shops so that these people get a chance of reading Business Line free of cost. If they like then surely they will start reading Business Line. This is a tricky strategy adopted by a newspaper, Mint to get familiar in Kolkata city. Business Line should take the initiative to distribute newspaper at a discounted rate in the railway platform. Large number of local people does buy newspaper from the platform. Once they become accustomed to Business Line and they read the newspaper then only they will understand the difference of business line from others. As readers do not change their reading habits too often so it would be helpful for business line to form a large market share by this strategy.----------------------------------------------------------------------------

BibliographyInformation has been collected from the product training, market survey and study material available at the various press media web sites, discussing with the company personals, faculty guide and respondents surveyed access to management for guidelines for the project.The following books and internet sites will also be referred:Books:

O Marketing: Philip Kotlar, Marketing ManagementO Marketing Research: Malhotra Naresh Kumar, Marketing Research& Applied Orientation.O Business Research: Cooper Donald R. and Schindler Ramila S., Business

Research Method.Internet: information available at the website of the Hindu and others sites as follows. www.the Hindu.com http://www.businessline.com/ http://www.economictimes.com/ http://www.businessstandard.com/ http://www.mint.com/ http://www.financialexpress.com/ www.ibef.org/industry/media.aspx www.lums.lancs.ac.uk/postgraduate/mba/content/project----------------------------------------------------------------------------

AnnexureI

n this Chapter, 9 we find quite important thing of this project on which the whole study could be possible that is base of survey feedback this is questionnaires around which whole project work moving from start to end. And some other things are as fellows;

QuestionnaireQUESTIONAAIRE FOR PROJECTNAME OF THE PERSOn__________________________________________________________ ADDRESS:- ___________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

CONTACT NO.:_________________________________________________________________

EMAIL ID:- ___________________________________________________________________

Age Group:-_________________________________________________________________

Q.1. Do you read Business Newspapers?

Ans: YES

NOQ.2. Which Business Newspaper do you read?

Ans: Business Line

Economics Times

Business Standard Mint

Financial ExpressQ.3. Who in your family refers Newspaper?

Ans : __________________________________________________

Q.4. which columns do you like to read in a newspaper?

Ans:

Q.5.What attributes of Business Line comes First in your mind?

Ans:

Worlds Largest read daily

Most trusted source of news in India

No. 1 in India

Superbrand

Q.6. What about Font type of Business Line Newspaper? Ans: 1. very important 2.Important

3. Average 4. Less priority

5. Can be neglected

Q.7. What about Font Size of Business Line Newspaper?Ans: 1. very important 2.Important


5. Can be neglected

Q.8. What about color quality of Business Line Newspaper? Ans: 1. very important 2.Important


5. Can be neglected

Q.9.What do you think about Front page of Business Line Newspaper is attractive?Ans: 1. very important 2.Important


5. Can be neglected

Q.10.Are you satisfied with the price of the Newspaper?Ans: 1. Fully satisfied 2. Satisfied 3. Average

4. Not Satisfied 5. Disappointed

Q.11. Do you think about that the advertisements add information to you? Ans: 1. very good 2.Good 3. Average 4. Bad

5. Very BadQ.12. What about you think about news items that carry relevant pictures and photos?

Ans: 1. Very good 2. Good 3. Average 4. Bad 5. Very BadQ.13. What about readers connect programmes and contests? Ans: 1. very Good 2. Good 3. Average 4. Bad 5. Very BadQ.14. What about supplements of Business Newspaper?Ans: 1.very important 2.Important

3. Average 4. Unnecessary 5. MinorQ.15. what do you get appropriate news regarding stock market?Ans: 1.very important 2.Important

3. Average 4. Unnecessary 5. MinorQ.16. what do you think about mutual fund in business newspaper?Ans: 1. very important 2.Important

3. Average 4. Unnecessary 5. MinorQ.17. Availability of agricultural news in business newspaper?Ans: 1.very important 2.Important

3. Average 4. Unnecessary 5. MinorQ.18. What do you think about banking news of Business Newspaper?Ans: 1. very important 2.Important

3. Average 4. Unnecessary 5. MinorQ.19. What about corporate up-to-date news of Business Newspaper?Ans: 1.very important 2.Important

3. Average 4. Unnecessary 5. MinorQ.20. What about logistics of Business Line Newspaper?Ans: 1. Very important 2.Important

3. Average 4. Unnecessary 5. MinorQ.21 Please Give some suggestions for the newspaper.

Ans: ___________________________________________________________________________

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Rank and give a tick () on the suitable option of the following Brand on a 5 point

scale: (1 as very poor and 5 as excellent)Name

Address

Education

Occupation

Gender

Economic Time

AttributesExcellentFairGoodPoorVery Poor

Price

Looks

Availability

Contents

Brand Image

Awareness

Business Line


Price

Looks

Availability

Contents

Brand Image

Awareness

Financial Express


Price

Looks

Availability

Contents

Brand Image

Awareness

Business Standard


Price

Looks

Availability

Contents

Brand Image

Awareness

Mint


Price

Looks

Availability

Contents

Brand Image

Awareness

PAGE 65By: RAUSHAN KUMAR

_1419536833.ppt

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SUMMER TRAINING PROJECT REPORT ON

TO RECOGNIZE THE READERS VIEWPOINT REGARDING BUSINESS LINE NEWSPAPER IN LOCALITY OF KOLKATA

THE HINDU (BUSINESS LINE) PROPRIETORS: KASTURI & SONS LTD, KOLKATA-700001

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF

MASTER IN BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF:

Prof. S.M. Maitra Mr. Manojit Kar (Sr. Sales officer)

SUBMITTED BY

RAUSHAN KUMAR

UNIVERSITY ROLL NO:-11M BA210043223

UNIVERSITY REGISTRATION NO:-M BA54219/2011

MBA 2011-2013

NETAJI SUBHAS INSTTUTE OF BUSINESS MANAGEMENT , POKHARI, JAMSHEDPUR

APPROVED BY AICTE, MNSTRY OF HRD, GOVT. OF INDA

AFFILIATED TO KOLHAN UNIVERSITY, CHAIBASA

*

*

Sip on business line raushan kumar roll no 33 (2)

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