Presentation on S.B.DangayachSintex

Prepared by: Jalpa Choksi

Moinuddin Shaikh

He is not the owner of the company but in every other sense works like an entrepreneur. The man behind the iconic Sintex water tanks believes in constant evolution and creation of new products.

S.B.Dangayach

About S.B.DangayachS.B.Dangayach grew up in Rajasthan. After completing

his graduation from Bombay, he joined IIM Ahmedabad, and then Asian Paints in 1972 when he was under 20.

“Asian Paints was a very famous company. It was structured and very well managed.

Asian Paints was a very prestigious job to join at that time. The job profile mentioned that only engineers with an MBA will be considered. Dangayach was a science graduate.

Dangayach worked at Asian Paints for two years but he was not very happy. Dangayach realised that working at such a place was not conducive to his temperament.

He joined The Bharat Vijay Mills Pvt Ltd (textile company). With an eye on the future, the company thought of venturing into chemicals and plastics. For the plastics division that person was to be Dangayach.

The business was started with a seed capital of Rs 30 lakhs. And within a few months, Dangayach had built an excellent equation with the Patels.

The small plastics division Dangayach took charge of became so big that the Bharat Vijay Mills became synonymous with it. The name of the company was one day to change to ‘Sintex’.

The name ‘Sintex’ comes from ‘sintering’, which is a process. It was also apt because it combined the two products of Bharat Vijay Mills

- sintering and textiles.

S.B.Dangayach has a very simple MANTRA which is to combine four I’s.

The first I is initiative.

Second I is intelligence, correct choices.

Third I is industry, which is hard work.

Fourth I is integrity.

About SintexMission statement: ‘meaningful innovations.’

Sintex diversified into industrial containers - for storage, transportation, processing and material handling.

Today the brand ‘Sintex’ is synonymous with plastic water tanks. Almost like Xerox with xeroxing.

It became a decent sized business. In 1975, Sintex did a turnover of Rs 3 lakhs. The next year the company did 20 lakhs, then 60 lakhs. In 1977 they had achieved break even.

“Then they thought why not use this process for making something which has a bigger application?” And thus both a water tank and an enduring philosophy was born.

They talked to government officials, water bodies, building research institutes, building organisations - all kinds of people. Everyone expressed the need to look beyond cement and steel water tanks. However, when the company conducted a market survey it found that there was no market for plastic tanks. At least not at the price proposed by Sintex.

Sintex created a new product category altogether and spent the next 4-5 years doing aggressive marketing focusing on actual end users.

By advertising and publicity, Sintex kept building up public awareness about the plastic tank being leakage free and corrosion free.

In 1984-85, the company created a whole new category of products based around plastic extrusions and then forayed into plastic doors, partitions and windows.

Sintex is a leader in small to medium sized prefabricated structures in the country. Prefabricated schools, prefabricated houses, prefabricated medical centres.

Sintex Industries’ net profit was Rs 216.33 crores on total income of Rs 1700.26 crores in the year ended March 2008.

70% of the company’s revenues come from the Plastic division. The remaining comes from the textiles division.

Successive ProductsSintex succeeded in doors, it succeeded in the profiles that

can go for paneling and partition.

Plastic water tanks

Solar water heater, etc.

StruggleSintex did not succeed in PVC windows which is number

one windows worldwide.

They positioned it as a higher end product , then as an energy saving window. Still they are struggling since 20 years in this product.

Advice to young Entrepreneursyou should do what you like the best of all. Then

there should be convergence and there should be compatibility with what you think your conscience tells you, and what you want to do.

Thank you