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Transcript of SingleVoice_Group
DATA COLLECTION
Session 5 Assignment Abhinav - 71520071 Shanmukh - 71520022 Swarna - 71520112 Vinisha - 71520104
City : GurgaonBusiness : Spa & Wellness Center
Problem StatementOur Client is into Spa and Wellness center business. He wishes to setup a chain of world class Spas across different locations in India.
The Client wants us to consult in Finding right location to start his flagship center so
that he achieves good ROI (return on investment) and develop good brand name.
Way forward in setting up other centers with high concentration of Upper middle Class and Elite Class Customers with high spend potential.
Reason : Focal City Focal City : Gurgaon
Gurgaon has emerged as good business hub in the northern India due to its vicinity to National Capital Region . People from different parts of the country as well as abroad travel / work in Gurgaon.
According to report , Gurgaon is considered to be best for Entertainment and leisure activities. (http://indiatoday.intoday.in/story/india-best-cities-winners-and-why-they-made-it-survey/1/251350.html)
Reason : Choosing BusinessWhy we choose to take Client’s business ?
We want to create value by helping our clients build world class services and growth story mostly driven by factual data.
The wellness center business segment is poised to make waves as the urban life is getting stressful day by day and people will eventually realize the benefits of investing in themselves , so tomorrow we may see lots of tie-ups in this segment.
Proxy ListProxy Reason
Malls Generally people go in these regions for leisure activities
Banks To find middle or upper SEC residing regions in the city
Hotels People travelling to Gurgaon are potential customers so if the setup is in the neighbour-hood then potential of high foot count.
Spas To see which regions have spas
MALLS
Banks
Hotels
SPAS
Clustering Dendrogram
Combined View - All
Region Clustering
Inferences - 1Regions 9 & 17 Potential areas with lots of malls, banks
, a few hotels and numbered spas. Located on the NH-8 expressway
allows them to be easily accessible High density new residential and
commercial space
Inference: The region looks promising in terms of spending potential. Newly developed area vouches for availability of parking and easy access in terms of reachabilityScarce Spa and wellness centers make it a good entry point.
Slide 12 : Cluster
Slide 11 : Combined
Inferences - 2Regions 6, 10 & 11 Located on NH248A so easy accessibility Potential areas with lots of malls, banks , hotels
and spas , Although Spas are more in this region but still their density is less as compared to other proxies.
Located in the outer of Gurgaon , amidst lush green areas and Valley view and planned economic zones.
Inferences: The region is in the outer of Gurgaon and is still in development as we cannot see a lot of planned areas/localities on map. But presence of other proxies portrays a high potential zone with high numbers of Malls and significant numbers of SpasNatural rural vicinity makes it a good spot for Spas and Wellness centers with a touch of Nature .It also suggests a potential region of expansion as other areas are saturated and congested
Slide 12 : Cluster
Slide 11 : Combined
Session5_SingleVoice.R
Session5_SingleVoice_Group.R
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