Singles day shopping day 2015
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11 Facts About Singles Day 2015
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Transcript of Singles day shopping day 2015
11 Facts About
Singles Day 2015
It is celebrated on 11/11 every year as the
date looks like “sticks”
Created in the mid-1990’s by students at Nanjing
University
It is kind of like an “Anti-Valentines” to celebrate being single
It was originally intended to be a day
celebrated by going to parties
Although, its supposed to celebrate singlehood, it
has become a day of love.
Primarily Celebrated in China
Singlehood is embraced by self gifting
Popularized by Alibaba in 2009 as a day
to find online deals akin to “Cyber
Monday”
Now the largest shopping day in the world. Bigger
than Black Friday + Cyber Monday
Alibaba trademarked the term of the day "双十一" (meaning "Double 11") and threatened
litigation against any other retailer that
infringed on their trademark
