Singles Day in China - Everything You Need to Know
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11 Facts About Singles Day
It is celebrated on 11/11 every year as the date looks like “sticks”
Created in the mid-1990’s by students at Nanjing University
It is kind of like an “Anti-Valentines” to celebrate being single
It was originally intended to be a day celebrated by going to parties
Although, its supposed to celebrate singlehood, it has become a day of love.
Primarily Celebrated in China
Singlehood is embraced by self gifting
Popularized by Alibaba in 2009 as a day to find online deals akin to
“Cyber Monday”
Now the largest shopping day in the world. Bigger than Black Friday + Cyber Monday
Alibaba trademarked the term of the day "双十一 " (meaning "Double 11") and threatened litigation against any other retailer that infringed on their
trademark
Single’s Day 2014 Sales Totals shattered Alibaba’s previous
records:• $9.3 Billion in sales during the
24 hour period -60% increase YoY
• $2 Billion in sales during just the first hour