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Single-sponsored webcasts - Hydrocarbon Processing · important topics. Establish thought...
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Single-sponsored webcasts Gulf Publishing Company offers you the opportunity to interact directly with your customers and prospects on timely and important topics. Establish thought leadership and put your company in front of our global audience through a single- sponsored webcast. A Hydrocarbon Processing webcast is an engaging and measurable way to educate qualified oil and gas professionals about your company’s product and services, promote your brand and generate sales leads. HydrocarbonProcessing.com
Transcript of Single-sponsored webcasts - Hydrocarbon Processing · important topics. Establish thought...
Single-sponsored webcasts Gulf Publishing Company offers you the opportunity to interact directly with your customers and prospects on timely and important topics. Establish thought leadership and put your company in front of our global audience through a single-sponsored webcast. A Hydrocarbon Processing webcast is an engaging and measurable way to educate qualified oil and gas professionals about your company’s product and services, promote your brand and generate sales leads.
HydrocarbonProcessing.com
Webcast program description
The webcast is designed by the sponsor as a PowerPoint presentation and reviewed by our editor. Webcasts generally consist of an introduction by the moderator, a 30-minute presentation by the speaker(s) and a 10-minute Q&A session.
Webcast process: The process for planning, production and completion of each webcast involves:
1. Topic selection and summary of presentation 2. Securing of speakers3. Reservation of live date with speakers4. Design of registration form 5. Half-page advertisement in Hydrocarbon Processing 6. Web banners on HydrocarbonProcessing.com 7. Email campaigns to target audiences8. Finalization of presentations and practice 9. Live webcast event10. Submission of registrant list to Sponsor11. Archive of webcast12. Optional podcast posting (additional fee)
Please allow 6–8 weeks for this process in order to adequately promote and prepare the webcast.
Program measurement:The webcast service provider will conduct a survey of webcast attendees. The survey will ascertain the usefulness of the information provided within the program.
Cost of program:Cost for the webcast: $19,800 gross
HydrocarbonProcessing.com
6–8 weeks before live webcast:• Sponsor confirms webcast title and date and time• Sponsor provides:
• 100-word overview• Speakers’ names, biographical sketches and photographs • Company logo• Three questions to include on the registration page
• Sponsor decides if Hydrocarbon Processing editor will moderate the webcast
5 weeks before live webcast:• ½ page Print ad confirmed to run in next issue of Hydrocarbon Processing highlighting Live webcast
3–4 weeks before live webcast: • Registration page is built by Hydrocarbon Processing • Hydrocarbon Processing creates 728x90 Leaderboard banner ad to run on HydrocarbonProcessing.com ROS and in weekly e-newsletters promoting the webcast.
2 weeks before live webcast:• Email blasts are sent to Hydrocarbon Processing’s subscriber list and can include additional email contacts supplied by Sponsor (2–3 e-blasts total)
1–2 weeks before live webcast:
• Sponsor provides slides for 30–45 minute presentation• Call-in numbers provided to Sponsor and to speakers
1–2 days before live webcast:• Full dry run
Live webcast
After the WebcastWebcast is archived at HydrocarbonProcessing.com/webcast_summary.aspx for 12 months and is available on demand. Sponsor is provided with all registrants’ information during the 12-month period.
Webcast timeline
Let’s get started…Reach qualified oil and gas professionals throughout the world. A Hydrocarbon Processing webcast provides you with a powerful platform to take a leadership position on an important topic or showcase your products and services to qualified oil and gas professionals across the globe.
• Single-sponsor webcasts start at $19,800
• Webcasts are promoted through:
• Magazine: 30,158* subscribers
• Newsletters Readership: 48,000*
• Website Traffic: 50,400 unique visitors*
Webcasts include a one hour live broadcast. The recorded version will be archived on HydrocarbonProcessing.com for 12 months. Sponsors will receive contact information for all registrants. Topics/content chosen for single sponsor webcasts must be approved by editorial staff.
Begin your dialogue with your customers and prospects. For additional information, please contact your Hydrocarbon Processing representative or Catherine Watkins, Publisher at [email protected]
Recent webcasts include...Transform refinery operations for improved profitability with RefineryWise™
20 September 2016 Registrants: 333
Operational Excellence by Using Dynamic Simulation for Steam Shedding Studies
21 July 2016 Registrants: 468
Model Based Approaches to Achieve Operational Excellence in Natural Gas Processing
22 June 2016 Registrants: 439
Moving the Operating Window: Could a Revamp Improve your Competitive Future?
1 June 2016 Registrants: 428
Using Simulation Software to Achieve Operational Excellence
17 May 2016 Registrants: 436
Troubleshooting the FCC Unit for Catalyst Losses
18 November 2015 Registrants: 652
*BPA statement June 2016
HydrocarbonProcessing.com
