Singapoure Niusletter
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Transcript of Singapoure Niusletter
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• FIFA World Cup 2014 Overview
– 12 June -13 July 2014 – 64 matches played across 12 cities in Brazil
• Strong Demand for Brazil World Cup Tickets
– Attracting close to 10 million fans from 228 countries
– Brazil's tournament received more requests for tickets in the first 24 hours
than South Africa did in the entire first round of sales
A Highly Anticipated Worldwide Sporting Event
Source: FIFA.com, 2.3 million tickets for the 2014 FIFA World Cup already allocated to fans, 21 February 2014 IWall Street Journal, Ticket Demand Strong for Brazil World Cup, 3 October 2013 l FIFA Media Information Kit
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A Global Sporting Event with a Worldwide Audience
– 3.2 billion people worldwide watched the 2010 World Cup, accounting for 46.4 % of the world population
– FIFA screened across 204 countries over 245 different channels in 2010
Growing Enthusiasm for Football in Asia
– Asia is the region with the highest audience reach (total of 884.4m viewers)
– Top 3 audience reach in Asia (by Country): China, Indonesia and Japan
– FIFA says that 43% of global live viewership were female; however due to late night screening, 6 out of 10 of
the audience profile who watched the FIFA live matches were mainly men .
Source: CNN.com, 3 October 2013, World Cup Fast Facts l The Straits Times, World Cup 2014: Broadcast rights not yet secured in Singapore, 14 February 2014 I2010 FIFA World Cup South Africa, Television Audience Report I Adweek, Brazil’s W orld Cup Is a Marketers' Dream , but also a potential nightmare, 7 October 2013
FIFA World Cup: The World's Most Widely Viewed Sporting Event
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Singapore: Strong 2010 FIFA live matches viewership• Singapore represents 3.4million television viewers of 2010 FIFA World Cup – representing a
total of 64% of total population
• Singapore is the 2nd highest match coverage in Asia, offering a total of 1,051 hours of the live
matches
Diverse audience profile• Average age group in Asia: 16-49 years
• Due to time zone, live matches mainly watched by male (representing average 60%)
Singapore:Market Outlook
FIFA World Cup: Strong demand for Live matches in Singapore
Source: JCDecaux Changi Airport Research 2012 I 2010 FIFA World Cup South Africa, Television Audience Report I Adweek, Brazil ’s WorldCup Is a Marketers' Dream , but also a potential nightmare, 7 October 2013
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Recommended Media Opportunities to
Reach Out to FIFA Enthusiasts in Singapore
Cinema Platform Mallscape Platform
FIFA | Media Offer |
Audience Profile
•Youth and young professionals
•Highly curious and trend-setting
Reach out to a
receptive and engaged audience
like no other media can
Reach out to an
elite audience hungry for
new and current trends
Audience Profile
•Families & PMEBs• An influential demographic
•Constantly looking out for easily digestible
content served up in a convenient, yet
targeted, manner
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FIFA Package: Cinema
Reach out to a receptive and engaged audience
like no other media can
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Islandwide
Onscreen
Package
(4wks)
Increase Your Brand Visibility and Achieve High Brand Recall
Through use of Onscreen and Offscreen
Offscreen Platforms
•Popcorn Bags(2 wks)
•Ticket Sleeves (2 wks)
Poster Spaces*
•L1 Scrolling Posters (4wks)
•L5 Posters (4 weeks) **
*Poster production undertaken at client’s cost **Exclusive to the first 2 advertisers only
►No selection of movies by advertisers► Valid for advertisements displayed from May – July 2014 only
► Media cost excludes production cost; All production cost to be undertaken by client
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2014 Islandwide Onscreen Package
Cineplexes No of paid halls per wk
CATHAY Cineplexes
Cineleisure Orchard 9
The Cathay 7
Causeway Point 7
Ang Mo Kio Hub 8
Downtown East 6
West Mall 5
JEM 8
FILMGARDE Cineplexes
Kallang Leisure Park 6
Bugis+ 8
Total 64
+ Bonus 10 halls
Package Entitlements
Potential to reach up to
184,000 movie go-ers weekly
Islandwide Awareness
Helping your brand to achieve a higher brand recall
►No selection of movies by advertisers.► Minimum 2 weeks booking required.► Excludes production cost @ $2,200
74 halls, 13,320 spots
4 weeks exposure, based on
30 secs onscreen advertisement
FIFA | Cinema Media Offer |
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FIFA | Cinema Media Offer |
Synergize Your Brand Message with Your Onscreen Campaign
Popcorn Bags Movie Ticket Sleeves
Description
Duration 2 weeks
Location The Cathay (TC) &
Cathay Cineleisure Orchard (CCO)
Qty TC: up to 3,000 bags/wk
CCO: up to 5,000 bags/wk
DescriptionDuration 2 weeks
Location The Cathay (TC) &
Cathay Cineleisure Orchard (CCO)
Qty TC: up to 25,000 pcs/wk
CCO: up to 25,000 pcs/wk
*Mock ups are for illustration purposes only
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FIFA | Cinema Media Offer |
Helping Your Brand Increase Your Brand MileageBonus
L1 Scrolling Panels L5 Static Panels
Description
Duration 4 weeks
Location Cathay Cineleisure Orchard (CCO)
Qty 4 posters
Description
Duration 4 weeks
Location Cathay Cineleisure Orchard (CCO)
Qty 2 posters
(exclusive to first 2 advertisers only)
*Mock ups are for illustration purposes only
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FIFA Package: Mallscape (Citylink)
Reach out to an elite audience
hungry for new and current trends
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Interactive platforms designed to bring out the best in your campaign
and stand out from the crowd
Citylink Digital Walkway
(using integrated/
synchronized digital content)
Citylink Digital Walkway•Additional 1 week
Event Space
•Atrium Space (West)
►Valid for advertisements displayed from May – July 2014 only► Media cost excludes production cost; All production costs are to be undertaken by client
*Event Space subjected to availability
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FIFA | Mallscape Media Offer |
Citylink Digital Walkway: Engaging and Interactive
Description
Duration 4 weeks
Location Citylink Digital Walkway (Wall Wrap & 7 Digital screens using integrated/ synchronized content)
*Mock ups are for illustration purposes only
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FIFA | Mallscape Media Offer |
Helping Your Brand Increase Your Brand MileageBonus
Description
Duration 2 weekends (Fri-Sun)
Location Citylink Atrium Space (West)
Platform Size 2m (W) x 2m (L) x Height to be confirmed
Citylink Digital Walkway Event Space
Description
Duration Additional 1 week BONUS
Location Citylink Digital Walkway
*Mock ups are for illustration purposes only
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JCDecaux Your Choice Partner to be Part of the FIFA Rhythm
Offering The Right Audience Base
Platform locations with high concentration of key FIFA
enthusiasts
• Singapore represents 3.4million television viewers of 2010
FIFA World Cup – representing a total of 64% of total
population• Singapore is the 2nd highest match coverage in Asia,
offering a total of 1,051 hours of the live matches
Interactive and Impressionable Media Solution
Interactive and eye-catching media solutions for
increased reach and exposure
Bringing out the best in your campaign through
mediums designed to maximize creative flexibility
Helping you to effectively ENGAGE and CONNECT with your target audience
FIFA | Summary |
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Contact us now to find out more
JCDecaux Singapore Pte [email protected]
+65 6333 6639