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Singapore Wedding Industry Overview 2020 · confirming each of their vendors, and where they...
Transcript of Singapore Wedding Industry Overview 2020 · confirming each of their vendors, and where they...
weddingindustryoverview
S I N G A P O R E
2020
P R O F I L E O F R E S P O N D E N T S
I N T R O D U C T I O N
WEDDING INDUSTRY OVERVIEW 2020
4%MALE
96%FEMALE
69%17%
26 - 30 YEARS OLD
31 - 35 YEARS OLD
12%< 20 - 25 YEARS OLD
2%> 36 YEARS OLD
We recently conducted a survey amongst our readers to find out more about their wedding planning habits, and we’ve gathered the results into a handy infographic for your viewing so you can better understand the trends and shape your business accordingly.
We believe that with information such as, the time they took to plan their weddings, the sources they used to find their wedding vendors, the deciding factor in confirming each of their vendors, and where they allocated their wedding budget, you’ll have better insight on couples’ wedding planning behaviour.
A U S P I C I O U S D A T E S
WEDDING INDUSTRY OVERVIEW 2020
63%37%
WILL CHOOSE / CHOSEAN AUSPICIOUS DATEFOR THE WEDDING
DID NOT CHOOSEAN AUSPICIOUS DATEFOR THE WEDDING
39%NO PREFERENCE
31%OCT - DEC
12%APR - JUN 10%
JUL - SEP8%JAN - MAR
PREFFERED MONTHS TO GET MARRIED
justmarried
B R I D E S M A I D S & G R O O M S M E N
WEDDING INDUSTRY OVERVIEW 2020
65%PARTY OF 1 - 5
32%PARTY OF 6 - 10
3%PARTY OF >11
NUMBER OF BRIDESMAIDS/GROOMSMEN
DID NOT
21%
79%
67%GAVE PRESENTS TO THEIR
BRIDESMAIDS/GROOMSMEN
DID NOT HAVE ANENGAGEMENT PARTY
HAD ANENGAGEMENT PARTY
33%
W E D D I N G P L A N N I N G
WEDDING INDUSTRY OVERVIEW 2020
TIME TAKEN FOR WEDDING PREPARATION
< 3 MONTHS
> 12 MONTHS
3 - 6 MONTHS
6 - 9 MONTHS
9 - 12 MONTHS
2%
8%
13%
33%
44%
WHENEVER I HAVE TIME67%
FRIDAY - SUNDAY31%
MONDAY - THURSDAY2%
MOST POPULAR TIME TO PLAN WEDDINGS
W E D D I N G P L A N N I N G
WEDDING INDUSTRY OVERVIEW 2020
83% 72%
62% 58%
56% 31%
28% 21%
5% 1%
HOW DID YOU FIND YOUR WEDDING VENDORS?*
IMPORTANT FACTORS WHEN CHOOSING WEDDING VENDORS*
SOCIAL MEDIA SEARCH
SINGAPOREBRIDES
WEDDING SHOWS
RECOMMENDATIONSFROM WEDDING VENDORS
RECOMMENDATIONS FROMFRIENDS AND FAMILY
INTERNET SEARCH
WEDDING MAGAZINE, BLOGSAND DIRECTORY
ONLINE ADVERTISEMENTS
OTHER OFFLINE ADVERTISEMENTS
83% PRICE
72% PORTFOLIO /EXPERIENCE
44% REVIEWS FROMONLINE SITES
30% REVIEWS FROMFRIENDS AND RELATIVES
29% PERSONALITY / CHEMISTRYWITH VENDOR
25% RESPONSIVENESS
5% WEBSITE AND SOCIALMEDIA PRESENCE
1
2
3
*RESPONDENTS MAY SELECT MORE THAN ONE OPTION
*RESPONDENTS MAY SELECT MORE THAN ONE OPTION
W E D D I N G P L A N N I N G
WEDDING INDUSTRY OVERVIEW 2020
TIME SPENT ON WEDDING PLANNING IN A WEEK
USING ONLINE MEDIA
62%< 5 HOURS
33%5 - 15 HOURS
4%16 - 25 HOURS
1%> 25 HOURS
to-do
54%DID MORE THAN HALF OF THEIR
WEDDING PLANNING ONLINE
DID MOST OF THEIRWEDDING PLANNING OFFLINE
46%
wedding
>12 12 11 10 9 8 7 6 5 4 3 2 1
GEOMANCER
WEDDING PLANNER
WEDDING STATIONERY
BRIDAL BOUTIQUE
BRIDESMAIDS/GROOMSMEN’SATTIRE
GUEST MANAGEMENT
VENUE
FLORIST/STYLIST
PHOTOGRAPHER/VIDEOGRAPHER
CAKE
MEN’S SUITS
WEDDING CATERING
MAKE UP ARTISTS
W E D D I N G P L A N N I N G
WEDDING INDUSTRY OVERVIEW 2020
WHEN WERE THE VENDORS BOOKED?
MONTHS BEFORE WEDDING
janu
ary
march
february
april
PHOTO BOOTH
WEDDING CAR
WEDDING TRADITIONS
WINE & SPIRITS
EMCEES, DJ, ENTERTAINMENT
BEAUTY & WELLNESS
B U D G E T
WEDDING INDUSTRY OVERVIEW 2020
WHO PAID FOR THE WEDDING?
DECISION MAKER
0%GROOM
23%BRIDE
1%PARENTS
76%BRIDE & GROOM
BRIDE1%
PARENTS3%
GROOM4%
BRIDE & GROOM92%
B U D G E T
WEDDING INDUSTRY OVERVIEW 2020
SIZE OF GUESTLIST
WEDDING BUDGET
LESS THAN 10010%
100 - 1498%
150 - 19925%
MORE THAN 25034%
200-24923%
$30,000 - $49,99940%
$15,000 - $29,99931%
$50,000 - $80,00018%
LESS THAN $15,0007%
MORE THAN $80,0004%
B U D G E T
WEDDING INDUSTRY OVERVIEW 2020
BUDGET ALLOCATION47%
VENUE
10%PHOTOGRAPHER/VIDEOGRAPHER
10%BRIDAL BOUTIQUE/WEDDING DRESS
5%MEN’S SUITS
8%WEDDINGCATERINGSERVICES
2%GEOMANCER
3%WINES & SPIRITS
3%BRIDESMAID/
GROOMSMEN ATTIRES
2%PHOTOBOOTH
2%ENTERTAINMENT
4%WEDDING TRADITIONS
2%BEAUTY & WELLNESS
2%WEDDING CAR
2%WEDDING STATIONERY
2%WEDDING CAKE & DESSERTS
4%FLORIST/ STYLIST
4%MAKEUP ARTIST
1%WEDDING PLANNER
STUCK TO YOUR BUDGET?
YES
SPENT MORE
SPENT LESS
60%37%3%
wedding
T R E N D S
WEDDING INDUSTRY OVERVIEW 2020
CHOOSING YOUR ENGAGEMENT RING
WHERE DID YOU BUY YOUR RINGS?
BRIDAL STUDIO PACKAGE OR A LA CARTE?
CHOSE ITTOGETHER WITH
THE PARTNER
53%
WERESURPRISED
47% 15%GEMSTONE
74%DIAMOND
11%NO GEMS
87%BRICK & MORTAR SHOPS 13%
ONLINE SHOPS
30%PACKAGE
52%A LA CARTE
18%NO PREFERENCE
T R E N D S
WEDDING INDUSTRY OVERVIEW 2020
WEDDING VENUE
69%HOTELS
4% OTHER UNIQUE VENUESBARS, STUDIO
23% ALTERNATIVE VENUESRESTAURANTS, CAFES
OVERSEAS4%
PREWEDDING SHOOT
CUSTOM MADE OUTFITS
45%IN SINGAPORE
42%OVERSEAS
13%DID NOT HAVE
A PHOTOSHOOT
58%CUSTOM MADE
THE GROOM’S OUTFIT
19%CUSTOM MADE
THE BRIDE’S OUTFIT
thank youHOPE YOU FOUND THE INFORMATION USEFUL!
WEDDING INDUSTRY OVERVIEW 2020