Singapore Ppt
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Transcript of Singapore Ppt
HISTROY
• Started as a Malayan Airways in 1947 by Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore & Imperial Airways
• Renamed as Malaysian Airways in1963 &
Malaysia-Singapore Airlines (1967)
• In 1972 spilt in to Malaysian Airlines & Singapore Airlines
AT PRESENT
• Singapore government majority shareholder
• Number of aircraft: 99
• Number of employees: 14,066
• 2,174 Pilots & 6,914 Cabin Crews
• Passengers per year: 18.96 million
• Number of destinations: 66
• Company slogan : “A Great Way To Fly”
AWARDSAIRLINE OF THE YEAR : 2007
Rank 2007 Name of the Airlines Rank 2006
1 Singapore Airlines 7
2 Thai Airways 4
3 Cathay Pacific 3
4 Qatar Airways 6
5 Qantas 2
6 Malaysia Airlines 9
7 Air New Zealand 18
8 China Airlines 10
9 Emirates 5
10 British Airways 1
© Copyright Skytrax
BEST BUSINESS CLASS
1 Singapore Airlines
2 Virgin Atlantic
3 Cathay Pacific
4 Malaysia Airlines
5 Air New Zealand
© Skytrax
World Best Business class Airline Awards-2007
SWOT ANALYSIS
Strengths• Brand name• Cabin crews• Cuisine• Technology• Innovation• In-flight facilities• Timing
Weakness• Connected with few
destinations• Pricing policy• Infrastructures
SWOT ANALYSIS
Opportunities• Demand• Technology • New markets• Better flights
Threats• U.S.Economy• Competition increasing• Fuel price• Taxation • Terrorism• Increasing aircraft price• Accidents
SUCCESS REASONS
• Valet service by stewardesses
• Luxurious redefined
• convenience
• In-flight entertainment system & communication
• Ground services
• Affordable price
• consistency
• Catering standards & Options
Chew Choon Seng,CEO,SIA
How we differ from others?
• Punctuality• Customized• New technology• New design