Singapore Mobile Billboard Campaign

8/16/2019 Singapore Mobile Billboard Campaign

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Mobile Billboard Display

(Tourism Queensland)


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What is a Mobile Billboard Display • A 20 footer truck fitted with a double-

sided billboard display movingeverywhere anytime…

• Target Audience – Young people, T and mobile people

• !igh Advantages" – Ample space" #$ecute full props decoration

and installation of 2%&'%( – )isibility" !igh and better visibility

– *obile" !ighly mobile and can reach almostall roads( +an be parked at most car parklots(


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Why Use A Mobile Billboard Display

• hy is it *ore #ffective – Target the young and T savvy

which spends a lot of time outdoor

– *obile billboard for mobile people – .each the e$act right places incl(

/niversity areas etc(

–

#nhance any online efforts& ormarketing of T related products

– !ighly novel to any campaignefforts


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Example of Campaign Brief -

Queensland Tourism “The Bes

!ob "n The World# $ampaign• +ampaign b1ectives

– .aise profile, create awareness, and promote

the campaign

• eriod of %isplay – 2 weeks

• The message" %rive online applications

– The 3ob" 4 sland +aretaker

– At slands of 5reat 6arrier .eef, 7ueensland,Australia


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Designaed %oue and Daily &peraion•

2 weeks route" 8ive ork lay – ork and 9tudy" +6% 9henton way, .affles

lace, rchard road, /niversity

– lay" #ast +oast :6each Area;

– !eartlands" 3urong oint, Tampines *all

• #ach day at different planned locations(

• Truck %eploy Time" from


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'%&DUCT"&( )*%&M A T& +,


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%&-&UT


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Toal Campaign "n.esmen

• Total solutions" for 2 weeks

– 6ased on previous e$ecution at 7ueenslandTourism

– #stimate" >??,000(00 all in for 2 weeks

• >@?,000 & week

• +reative estimated at >2,000, sub1ect to finalcreative…(

– Bot incl( of talents& events & other staticbillboards

Singapore Mobile Billboard Campaign

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