Creating a Friendly Environment for the Cruise Industry

Singapore – A Case Study

KEVIN TAN

SINGAPORE CRUISE CENTRE

ASIA CRUISE FORUM TAICHUNG

26 JULY 2016

Singapore: Success Factors

SINGAPORE 新加坡 Strong Tourism Appeal & Outreach to Cruise Industry

Pictures courtesy of STB

4

By no. of ships (Jan-Dec 16)

641

394 334

391 372 385

0

100

200

300

400

500

600

700

2010 2011 2012 2013 2014 2015

Singapore: Cruise Industry Trends

5

By no. of passengers (Jan-Dec 16) in ‘000

1014

942 912

1030

890

1000

800

850

900

950

1000

1050

2010 2011 2012 2013 2014 2015

Singapore: Cruise Industry Trends

6 Singapore Cruise Centre Pte Ltd

World’s Best Airport & Global Air Hub: 6,800

weekly flights connecting 320 cities

High growth of International visitor arrivals to

Singapore – 15.2mil visitors in 2015, 0.9%

growth Y-O-Y

Constantly evolving tourism landscape of

new attractions and hotel offerings

Internationally recognised top tourist

destinations

Destination of the Year, Seatrade Insider Cruise

Awards 2014

World’s Top 10 Destination Cities, MasterCard

Index of Global Destination Cities

Top 10 Destinations to visit in 2015, CNN Travel

Top County, Lonely Planet in Travel 2015 of the

Year

6th out of 52 places to visit in 2015, NY Times

Singapore: Destination Appeal

Singapore: World Class Cruise Infrastructure

RSP Architects Planners & Engineers (Pte) Ltd

Singapore Cruise Centre

A mixed use and efficient cruise

and ferry terminal located in the

heart of the city.

2 Cruise berths (310 m & 270 m)

Winner of numerous international

Cruise Terminal related Awards.

Marina Bay Cruise Centre

Purpose built cruise terminal built

in 2012

2 Cruise berths (355m & 360m)

Can accommodate the biggest

cruise vessels – Oasis class

Adopts a three-prong strategy

Infrastructure: works with stakeholders to

ensure that Singapore's cruise infrastructure is

future-ready to handle the latest ships

Business Development: partners cruise lines to

drive consumer marketing campaigns to enhance

awareness and demand for cruising both locally and

regionally

Enhancing Industry Capability: seeks to

strengthen travel agents’ capabilities in selling cruise

and nurturing greater value-add from ancillary

businesses like ground handlers & tour operators.

Singapore: Facilitating Regional Cruise Developments

STB champions the cause for cruise

development in Southeast Asia

STB serves as the cruise lead coordinator

in Association of Southeast Asian Nations

(ASEAN)

STB collaborate with regional neighbours

to open up more ports and itineraries to

boost the region's cruise offerings.

The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB.

Singapore: Facilitating Regional Cruise Developments

Profitability

for Cruise

Lines

Safety and

Security

More

Cruise

Calls

Passengers Satisfaction

Conducive

Ecosystem

Singapore: Conducive Operating Eco-system

Enabling Profitability for Cruise Lines

Port tariffs are internationally

benchmarked and competitive

Clear and transparent port charges

and taxes with no hidden charges

or sudden price increase

Work closely with suppliers in

Ecosystem (Bunker suppliers / F&B

suppliers etc.) to have competitive

and transparent pricing too.

Singapore: Conducive Operating Eco-system

Ensuring Safety and Security for All Port Users

ISPS certified terminals

Possess international standards for safety

and security so that port users can

function in a safe environment

Engage cruise lines on their safety

requirements to ensure safety standards

are similar on ship and shore

General safety of passengers in the city is

assured – low crime rates

Singapore: Conducive Operating Eco-system

Transparent berthing policy.

Easier and more seamless immigration

and customs checks, especially for

transit calls and no long forms to fill.

Don’t forget the crew.

Facilitate smooth functioning of ancillary

services at port (Bunkering / Chandelling

etc.).

Reduce paper work and red tapes for

stakeholders to function efficiently at port.

Facilitating A Conducive Operating Environment

for Stakeholders

Singapore: Conducive Operating Eco-system

Continuous review & improvement of

operational processes to enhance user

experience

Working closely with all stakeholders to

enhance passengers’ experience

Customised processes & procedures

according to changing needs of cruise

lines, passengers and operating

environment

Singapore: Conducive Operating Eco-system

Facilitating A Conducive Operating Environment

for Stakeholders

Having a Great Team at the Terminal!

Singapore: Conducive Operating Eco-system

Cruise

Lines

Terminal

Operators

Tourism

Authorities

Travel

Agents

Regulators

Success of Cruise Industry

Depends on Everyone!

Thank You