Postgraduate residency presentation #2 from recruitment to graduation
Since last residency– Notes from the field (aside from Sheening of Global Info)
description
Transcript of Since last residency– Notes from the field (aside from Sheening of Global Info)
![Page 1: Since last residency– Notes from the field (aside from Sheening of Global Info)](https://reader035.fdocuments.us/reader035/viewer/2022070422/568163ba550346895dd4d0a3/html5/thumbnails/1.jpg)
Since last residency– Notes from the field
(aside from Sheening of Global Info)
Plus: Red Crossand otherinfo needs in policy and practice
(References are hyperlinked throughout)
![Page 2: Since last residency– Notes from the field (aside from Sheening of Global Info)](https://reader035.fdocuments.us/reader035/viewer/2022070422/568163ba550346895dd4d0a3/html5/thumbnails/2.jpg)
Why study this?Conflicts of definition in messaging
As human demands change, messages are renegotiated: Ownership, rights, use, commons, resource, and even nature .
Environmental values change as does our understanding of these effects.
![Page 3: Since last residency– Notes from the field (aside from Sheening of Global Info)](https://reader035.fdocuments.us/reader035/viewer/2022070422/568163ba550346895dd4d0a3/html5/thumbnails/3.jpg)
Making sense of crises controversies/solutions
Sustained analysis of CONSTRUCTION of language/channels ---
Helps identify strategies for effective info management and communication in future conflicts.
Keywords: Citizen engagement, crisis management, disaster preparedness, global tensions
![Page 4: Since last residency– Notes from the field (aside from Sheening of Global Info)](https://reader035.fdocuments.us/reader035/viewer/2022070422/568163ba550346895dd4d0a3/html5/thumbnails/4.jpg)
Crisis management tips:Be honest, quick, prepared/aware
Current Japanese public goals: Keeping citizenry motivated and hopeful DESPITE disconnect/misinformation about nuclear energy
1)Be HUMAN.
2)Pre-build your TEAM.
3)Follow through.
![Page 5: Since last residency– Notes from the field (aside from Sheening of Global Info)](https://reader035.fdocuments.us/reader035/viewer/2022070422/568163ba550346895dd4d0a3/html5/thumbnails/5.jpg)
Why info needs are trending topic?
Framing of need
Public/civic engagement
International Development/Relief
![Page 6: Since last residency– Notes from the field (aside from Sheening of Global Info)](https://reader035.fdocuments.us/reader035/viewer/2022070422/568163ba550346895dd4d0a3/html5/thumbnails/6.jpg)
Framing of needUnited States since 9/11: Nation lacks mandated framework for sharing of “terrorism-related information critical to protecting our homeland.”
Japan, 2011: Emperor Akihito in unprecedented live address (summons memories of his father , Emperor Hirohito, in radio broadcast of Japan’s WWII defeat)
![Page 7: Since last residency– Notes from the field (aside from Sheening of Global Info)](https://reader035.fdocuments.us/reader035/viewer/2022070422/568163ba550346895dd4d0a3/html5/thumbnails/7.jpg)
Public/civic engagement
You want to be in the places where your target audience is
Tweet tracker in Japan
![Page 8: Since last residency– Notes from the field (aside from Sheening of Global Info)](https://reader035.fdocuments.us/reader035/viewer/2022070422/568163ba550346895dd4d0a3/html5/thumbnails/8.jpg)
Relief/natural disasters Reverse 911 system used by Washington officials
to ask coastal residents to move to higher ground.
Google-powered PERSON FINDER – Japan Earthquake 2011
72hoursdc.gov
![Page 9: Since last residency– Notes from the field (aside from Sheening of Global Info)](https://reader035.fdocuments.us/reader035/viewer/2022070422/568163ba550346895dd4d0a3/html5/thumbnails/9.jpg)
Case in point: Red Cross
American Red Cross in one week went from image building to crisis communication.
![Page 10: Since last residency– Notes from the field (aside from Sheening of Global Info)](https://reader035.fdocuments.us/reader035/viewer/2022070422/568163ba550346895dd4d0a3/html5/thumbnails/10.jpg)
Worth observing: Winning/losing when you ask for public input
March 11: Worldwide Unfollow Charlie Sheen on Twitter Day: Do it for America (Village Voice)
@MikeBloomberg debuts @AskMike for public questions
![Page 11: Since last residency– Notes from the field (aside from Sheening of Global Info)](https://reader035.fdocuments.us/reader035/viewer/2022070422/568163ba550346895dd4d0a3/html5/thumbnails/11.jpg)
@AskMike is quickly asked by public:
Askmike / Do you not think the commercial sex industry should be allowed to flourish in NYC and bring in lots of tax money.
AND
![Page 12: Since last residency– Notes from the field (aside from Sheening of Global Info)](https://reader035.fdocuments.us/reader035/viewer/2022070422/568163ba550346895dd4d0a3/html5/thumbnails/12.jpg)
And react appropriately during crisis . . . Not Barack-etology
![Page 13: Since last residency– Notes from the field (aside from Sheening of Global Info)](https://reader035.fdocuments.us/reader035/viewer/2022070422/568163ba550346895dd4d0a3/html5/thumbnails/13.jpg)
Final thoughts: Top 3 social media activities beyond dabbling
Podcasting – beyond the written word
Location-Based Marketing – Foursquare, Gowalla, FB places, etc. (8x as likely as online adults to use smart phones to search)
Social Gaming: 70% of adults are gamers; typical social gamer is educated 40+ professional woman
![Page 14: Since last residency– Notes from the field (aside from Sheening of Global Info)](https://reader035.fdocuments.us/reader035/viewer/2022070422/568163ba550346895dd4d0a3/html5/thumbnails/14.jpg)
Thoughts?