www.le.ac.uk

Sina Weibo and other social mediafor academic networking

Terese Bird, Educational Designer and SCORE Research Fellow, Leicester Medical SchoolNantong Scholars Seminar, August 2015

What shall we talk about and do today?• Introduction/Twitter

• Social media metrics

• Research cycle/profile and other models

• Why social media?

• Social tools– What they do– Real life examples

• Do one new thingPhoto by Emma Taylor on Flickr

Twitter task

• Log into Twitter

• In the search box at the top, type in one or two words describing your topic of interest, and have a look at what comes up

• Click onto the username of a tweet which interests you, and think: would I like to follow this person or not?

The academic research cycle

(Cann et al., 2011, p. 15)

(Garrison et al, 2014)

(Bates, 2014)

Summary of social media academic usesAcademic activity ToolAcademic and reflective writing BlogSharing out publications Academia.edu, Researchgate,

LinkedIn, your own websiteProfessional discussions Linkedin, WeiboYour work through video YoukuYour work through images Pinterest, FlickrYour work through audio SoundCloud, AudioBooFinding experts Twitter, WeiboCurating online articles/news stories

Scoop.it

Collaboration All

http://wearesocial.sg/blog/2014/04/social-digital-mobile-china-2014/

http://wearesocial.sg/blog/2014/04/social-digital-mobile-china-2014/

http://wearesocial.sg/blog/2014/04/social-digital-mobile-china-2014/

http://wearesocial.sg/blog/2014/04/social-digital-mobile-china-2014/

http://wearesocial.sg/blog/2014/04/social-digital-mobile-china-2014/

…Because most information is digital – articles, pdf, video…Because commercial social media sites are better than university’s

…beyond class time and place, and beyond class people.

(Igbrude, 2013)

Caveats: burnout, private/professional mix

“The justification for it is bigger than it ever was, but the problems are bigger than they ever were.”

- Social media in research early adopter

Academic Digital Profile: Cristina Costa on Flickr

Academic digital profile – what I say and what I show about myself & my work• What I say about myself – website, blog

• My work – – Papers: Academia.edu, ResearchGate– Presentations & Posters: Slideshare– Video: YouTube, Vimeo– Photos & images: Flickr, Instagram, Pinterest

• My reflections – blog

• My search & curation – Scoop.it, Twitter

• Facebook & Twitter notify about all of the above

University of Leicester advice

University staff 2014 : various nations, various career stagesN=711

(Lupton, 2014)

Weibo http://www.weibo.com/comment/inbox?topnav=1&wvr=6&f=1

Twitter – short messages call attention to other platforms

Using Twitter in Media & Communications

Current Medical school examples:Amazing Brain and Nervous System

Reilly (2013): YouTube, sousveillance and the ‘anti-Tesco’ riot in Stokes Croft

• http://www.youtube.com/watch?v=zpPM2NXLK-c

29

Overview of study:• N=1018 comments left under four most commented-upon

videos showing eyewitness perspectives on policing of disturbances

• Study examines whether commentators perceived this footage as a form of hierarchical sousveillance (inverse surveillance)

• Little rational debate about the broader issues e.g. legitimacy of No Tesco campaign and media narratives often reproduced by commenters

• Only a very small number of users perceived this footage as hierarchical sousveillance

YouTube – power of video

Youkuhttp://v.youku.com/v_show/id_XNTY2MTM0ODY4.html

Facebook page – ‘Liked’

Facebook group –collaboration

Blogs – open research notebook, reflective & academic writing

Scoop.it: Research, Curate, and Draw readers to your study or research topic

Academia.edu & Researchgate – your papers

LinkedIn – Online CV and discussions

Flickr & Pinterest– power of image

Pinterest – bookmarking (visual)

SoundCloud & AudioBoo - audio

Slideshare – elevate your presentations

Tip to make a change, add, or begin:Try one or two for 10 minutes a day

Task ToolShow yourself as a presenter YouTube, Vimeo, AudioBoo,

SoundCloud, Slideshare

Show yourself as a writer Blog

Share your findings All (match the format!)

Keep up on hot news in your field

Twitter, Facebook, Scoop.it

Collaborate with other researchers

Google Docs, Google Hangouts, Twitter, Facebook

Organise Storify, Pinterest, Scoop.it

Your online CV LinkedIn, Academia.edu

References• Barnes, N., Lescault, A. and Augusto, K. (2014) ‘2015 Fortune 500 and Social Media - UMass Dartmouth’, UMass Dartmouth Center for Marketing

Research, [online] Available from: http://www.umassd.edu/cmr/socialmediaresearch/2015fortune500andsocialmedia/ (Accessed 25 June 2015).

• Bates, T. (2014) ‘2020 Vision: Outlook for online learning in 2014 and way beyond | Tony Bates’, Tony Bates Blog, [online] Available from: http://www.tonybates.ca/2014/01/12/2020-vision-outlook-for-online-learning-in-2014-and-way-beyond/ (Accessed 19 August 2015).

• Cann, A. J., Dimitriou, K. and Hooley, T. (2011) Social media: A guide for researchers | Research Information Network, [online] Available from: http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchers (Accessed 6 September 2013).

• Costa, C. (2009) ‘My digital academic profile’, Flickr.

• Garrison, R., Cleveland-Innes, M. and Vaughan, N. (2014) ‘Community of Inquiry Website’, Community of Inquiry Website Athabasca University, [online] Available from: https://coi.athabascau.ca/coi-model/ (Accessed 19 August 2015).

• Igbrude, C. (2013) ‘Social media in education’, Slideshare, [online] Available from: http://www.slideshare.net/ceelocks/social-networking-in-education-21754279 (Accessed 19 August 2015).

• Kontopoulou, K. and Fox, A. (2015) ‘Designing a consequentially based study into the online support of pre-service teachers in the UK’, Educational Research and Evaluation, Routledge, 21(2), pp. 122–138, [online] Available from: http://www.tandfonline.com/doi/abs/10.1080/13803611.2015.1024422?journalCode=nere20& (Accessed 26 June 2015).

• Lenhart, A. (2015) Teens, Social Media and Technology Overview 2015, [online] Available from: http://www.pewinternet.org/files/2015/04/PI_TeensandTech_Update2015_0409151.pdf.

• Lupton, D. (2014) ‘Feeling Better Connected’: Academics’ Use of Social Media, [online] Available from: http://www.canberra.edu.au/about-uc/faculties/arts-design/attachments2/pdf/n-and-mrc/Feeling-Better-Connected-report-final.pdf (Accessed 27 June 2015).

• Ofcom (2014) Adults’ Media Use and Attitudes Report 2014 | Ofcom, [online] Available from: http://stakeholders.ofcom.org.uk/market-data-research/other/research-publications/adults/adults-media-lit-14/ (Accessed 25 June 2015).

• Russell, V. (2014) ‘Using Twitter for Research Projects — University of Leicester’, University of Leicester website, [online] Available from: http://www2.le.ac.uk/offices/cap/marcomms/communications/social/handbook/twitter/using-twitter-for-research-projects (Accessed 25 June 2015).

• Swatman, P. (n.d.) Microsoft PowerPoint - Swatman Ethics & Social Media Research.pptx - Swatman-Ethics-and-Social-Media-Research.pdf, [online] Available from: http://www.deakin.edu.au/__data/assets/pdf_file/0007/269701/Swatman-Ethics-and-Social-Media-Research.pdf (Accessed 22 June 2015).