SimplySmart SimplySmart SimplySmart SimplySmart

ByByInnovatorsInnovators

Preview • Creative:

ONE card for all your spending

• Performance:Combines mobile currency, convenience, security and benefits / discounts / coupons / maps (?)

• Business Model:Datamining, advertising, merchant commission, user fees

• Technical:One Card + PIN / signature / fingerprint (?)

Possibilities

• Credit payment • Mobile currency• Coupons

(advertising) • Maps (?)

Possibilities

• SimplySmart Watch with smart chip and reader

• Portable card reader, may be it can receive RF from the stores.....and beep (like a pager) when you are close to a store that has some discounts or coupon offerings......

• Also, you may download the coupons from the web via the reader to SimplySmart and then use it as you go....since WiFi is becoming popular in hk...

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Advantages

• Fast Transactions

• Credit Card Processing

• Customer Tracking

• Advanced Reporting

• Multi-Store & Web Portal Access

• Barcode Express Included

Processing

Verification

• PIN• Signature• Web code • SMS code• Fingerprint

Security

• secure web site • card with finger print

reading technology at all the stores

• Card reader machines that will be provided to the retailers

• security, privacy and implementation

Web Page

• description • secure web site • 1) Manage the cards which are

connected to the SimplySmart card.2) Limit the amount of money which can be used for each one of the cards at a given period of time.3) Set required notification (for example , an SMS every time there is a purchase of more than X amount of money)

Companies will advertise their product/services and the users may get coupons.