MARC WRIGHT

your host

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Silvia Cambié@silviacambie

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Is your campaign social media compatible?

• Are you looking for a conversation or just pushing a message?

• Do you have enough material to share?

• Can you link your message to broader themes?

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Choosing the Platform

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The Social Media Triangle

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Six points to keep in mind when choosing your platform

• Research what people are talking about • Develop master plan for distribution of key messages

and sharing of content• Link to blogs and sites• Use human touch• Monitor interactions and answer questions• Establish measurement and goals

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Building your Audience

• Think strategically• Monitor and study behaviours• Interact actively with your audience before asking for

their support• Don't drop the connection when the project is finished

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Choosing the Right Tone

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Six points to keep in mind when starting a blog

• Develop an editorial plan to support your message(s)• Use human touch and authentic voice• Three-dimensional texts • Manage comments and always respond • Monitor relevant blogs and link to the blogging

community• Use multipliers (e.g. Twitter)

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Let the Network spread your Message

“the architecture of participation”

“Our social tools are turning love into a renewable building material.”

Clay Shirky“Here Comes Everybody”

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How to convince Senior Management?

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How to convince senior management?

• Never waste a good crisis• Events make great entry

points

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Volkswagen’s Twitter Campaign

• Hid tickets and shared location with users via Google Map

• #foxatplanetaterra• Within 2 hours

#foxatplanetaterra was trending in Brazil

• Integrating online element with real-world experience

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Social Media and live events

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Feeding the beast

• Get tweeting into the bloodstream

• Put time aside• Dedicated resource• Plan around events and

projects• Link everything

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Measurement

• Benchmarking your results with those of similar organisations

• Measuring outcomes not outputs

• Be creative

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Going mobile

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#simplysm@silviacambie@simplycomm