Simply Orange Juice Redesign Book
description
Transcript of Simply Orange Juice Redesign Book
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simply
orang
e
Product Redesign by:
Cindy Barzee
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Table of Contents
Redesign Plan 2
Style Guide 3
Label Design 5
Product Photos 7
Advertisement 8
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Redesign Plan
Product Name:
Target Group:
Brief History:
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Simply Orange, Simply Lemonade, and Simply Lemonade with Raspberry
Children and Adults aged 10-70
Headquartered in Apopka, Florida, Simply Orange Juice Company is proud of the
approach they take with their great tasting 100% juices and juice drinks. Since the
launch of Simply Orange in 2001, they have been making orange juice simple, the
way nature intended. Their not from concentrate orange juice has never contained
added water, sugar or preservatives and is gently pasteurized to ensure that you
always get a fresh squeezed taste experience.
Big Idea:For my redesign, I first decided to change the fonts of the Simply Orange design. Th
fonts are not modern and if changed, their target audience will be more broad. I also
changed the shapes and overall design of the placement of the words. Also, in order
to get a new, modern look, I added vector fruit instead of fresh fruit. This too will also
help in making the target audience larger and help to increase sales. This product
can be pretty pricey and if the design is more attractive and has more of a modern
look, it will stand out to what people are used to seeing now. Most modern designed
food products have very simple designs, so if this juice had a more young, fresh look
it would stand out among other juices on the shelf.
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Style Guide
Copy font:Grand Hotel
Title font:Bright and Beautiful
Colors:Orange
CMYK: 11 46 100 1
RGB: 227 147 60
Pantone: 7564 C
Hex: e3933c
Lime
CMYK: 35 1 99 0
RGB: 176 209 84
Pantone: 583 C
Hex: b0d154
Raspberry
CMYK: 0 76 56 0
RGB: 247 99 101
Pantone: 7416 C
Hex: f76365
Lemon
CMYK: 8 14 99 0
RGB: 240 206 71
Pantone: 115 C
Hex: f0ce47
Fonts:
In the design, Bright and Beautiful is used for the logo and the descriptionsub-heading, as well as the sub-heading on the back label. The logo copy
should be sized at 48 pt and the sub-heading copy at 14 pt. Grand Hotel is
to be used for the explanation sub-headings to add contrast. The copy for
Grand Hotel should be sized at 14 pt. The nutrition facts are Myriad Pro sized
at 9 pt. Each font is used as regular style.
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Style Guide
Logos:The color logos should be used in most forms of print. The grayscale logos
should only be used when necessary to demonstrate the logo. Each logo is
only to be used for its designated flavor of juice. The Simply Orange logo is
the primary logo for most marketing unless other flavors will be individually
marketed. When placing the logo on the label position it 3/4 from the
top and 1 1/4 from the bottom. For size recommendations, use the s as ameasurement like what is displayed below.
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ss
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Label Design
original
pulp free
not from
100 pure squeezed
concentrate
orange
simply
all natural
not fromconcentrate
lemonad
e
simply
all natural
not fromconcentrate
with raspberry
lemonad
e
simply
These labels are designed for the 11.5 oz Simply Orange juice, Simply Lemonade
juice, and Simply Lemonade with raspberry juice. The nutrition labels and
nutrition information is only applicable for the 11.5 oz juice. The fresh taste labels
are to seal the lid to the bottle, as seen on the product, to preserve a fresh taste.
Primary labels:
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Label Design
fresh
tasteguaranteed
fresh
tasteguaranteed
fresh
tasteguaranteed
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N u t r i t i o n F a c t sServing Size 1 Bottle
A
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t P
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l F
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Saturated Fat 0g 0
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Trans Fat 0g
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Sugars g
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erent ail alues are ased on a 000 alorie diet our ailalues ma e iger or loer deending on our alorie needs
alories 000 500
Total Fat ess tan 5g 0g
S at Fat ess tan 0g 5g
olesterol ess tan 00mg 00mg
Sodium ess tan 00mg 00mg
Total arodrate 00g 5g
ietar Fier 5g 0g
N u t r i t i o n F a c t sServing Size 1 Bottle
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erent ail alues are ased on a 000 alorie diet our ailalues ma e iger or loer deending on our alorie needs
alories 000 500
Total Fat ess tan 5g 0g
Sat Fat ess tan 0g 5g
olesterol ess tan 00mg 00mg
Sodium ess tan 00mg 00mg
Total arodrate 00g 5g
ietar Fier 5g 0g
N u tr i t i o n F a c t sServing Size 1 Bottle
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itamin 10 alium Tiamin 15 iain itamin B Folate 0agnesium
erent ail alues are ased on a 000 alorie diet our ailalues ma e iger or loer deending on our alorie needs
alories 000 500
Total Fat ess tan 5g 0g
Sat Fat ess tan 0g 5g
olesterol ess tan 00mg 00mg
Sodium ess tan 00mg 00mg
Total arodrate 00g 5g
ietar Fier 5g 0g
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Product Photos
Originaldes
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Newdesign
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Advertisement
Poster:
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